2. Firstly we see the definition of creativity appear on screen
taken from the Oxford Heritage Dictionary. This connotes
that the documentary is going to be investigating the ‘art of
artistry’ in depth as it is starting with base meaning of what
creativity is. It also suggests that the documentary is going
to be questioning and intellectual , this shows that it is
suited towards an older audience. This is because they are
more sophisticated and therefore enjoy a questioning
documentary as it satisfies their intellectual pleasures.
Next there is a long shot of an empty warehouse
where the lights slowly turn on. The warehouse is a
blank space which connotes that with the power of
creativity you can do anything you want to as it is a
blank canvas that you can build upon and take into
your own hands. Furthermore the lights in the
warehouse turn on slowly , this connotes that even
though creativity has the potential to go far it takes
people a while to realise this.
3. Following this there is a CU of a drawing by the first interviewee , Jeff
Kindleysides. The close up of the drawing connotes that it is the focus of his
life and that it is all he wants to do, suggesting that creativity is more his way
of live and something he is passionate about rather than just a career/job.
This is emphasised though the dialogue of Jeff stating that there isn’t a
moment ‘ where you are not thinking of something in a creative way’. Later
there is another shot of the drawing but with springs in the way of the shot.
This connotes that even though creativity is at the centre of some peoples
lives , there is often obstacles that stop them from pursuing it such a lack of
money to make a living.
After Jeff’s interview there are videos of people walking through
the street and cars on the road, then there is a time-lapse of a
park with a crowd of people walking through it. This connotes
that creativity is in a constant state of change and motion,
therefore it is constantly evolving so that each individual is
capable of using creativity in their own way and to their own
advantage. This could also mean that due to creativity always
changing and being used in different way then there is no clear
definition of what ‘artistry’ is.
4. Later there is a MCU of David Gauntlette whilst he is talking
within the interview. Surrounding David is a lot of empty
frame , this is whilst he is talking about giving kids more
opportunity to be creative within schools. The blank space
around David connotes that there are a lot of opportunities
with creativity and the way it can be used. He is also sitting
slightly off centre towards a rule of this , this connotes that
these opportunities with creativity are not always seen and
are often ignored.
Shortly after this there is a low angle MCU of Judith-Anne
Lawrence sitting on the steps with her sketchbook. She is
placed in low-key lighting and shadow whilst there is high
key lighting at the back of the frame. This connotes that she
views creativity with a more relaxed approach eg. Like a
hobby or for recreation. Therefore her art is hidden as she
does not seem to want to put it within the spot life of her
life. Judith states that she is always surprised when someone
is interested in her art which connotes that she doesn’t think
other people take it too seriously either as she Is hidden in
the low key lighting and slightly off centre so that she isn’t
in the spotlight.
5. At the beginning of Toby Moore's interview there are five different
shots at different angle that introduce him to the audience. This
connotes that the definition of creativity can be seen from
different angles and perspectives depending on the type of person
and what they actually what to use creativity for. Further more we
then here Toby state that – his life is defined by creativity’. This
connotes how creativity can help a person reach their full selves/
potential as the shots gradually work up from a CU to a LS. This
demonstrates how the use of creativity can help your realise your
full potential.
The music used throughout the documentary is rhythmic and has a fairly slow and basic beat with a more complex melody line placed over the top. This connotes that creativity is
just a basic idea but once it is taken and explored in depth it can become more complex and something beautiful. It demonstrates that creativities overall definition is quite basic
but becomes more complex when applied to each individuals personal experience.
We can apply Todorovs equilibrium to this documentary. It starts with an interviewee speaking about how they were first introduced to art and their
first experience of it, this is the part where everything is okay. Following this another two more interviewees speak about the struggles of creativity
and how it can be lost through things such as education. This can be seen as the disruption of the equilibrium. Next we see the interviewees speak
about their personal experiences of creativity and how it has effected their lives. This can be seen as the attempt to repair the damage , as the
interviewees, (toby moores in particular) speak about how they have pulled through the struggles and reshaped the way they use creativity within
their lives. Finally we have the new equilibrium where we see two of the interviewees speak about the definition of creativity , this definition can
then be taken into its own meaning by the audience.
6. During Toby Moores interview there is high key lighting and a
shot where toby is in the centre of the frame. Furthermore he
speaks about creativity ‘changing his life’. The high key
lighting and framing connotes that he's proud of his creativity
and how he has used it to his advantage, as it has made him
more balanced in life, hence why he is in the centre of the
frame. Toby therefore views creativity as a way to help people
within their lives and to show them how to look at things
from a new angle.
Following this there is an interview with an recreational artist,
where they are seen drawing but the person is a silhouette
within the frame. This connotes that some people view
creativity/artistry as something that ought to be hidden.
However later there is a close up which focuses upon the
work he has produced , this connotes that when creativity is
unleashed and not hidden great things can be produced.
Lastly there is a pan from left to right
showing some models upon a desk , this
connotes that creativity is a vast concept
that spans upon many different areas.
Therefore there is not one definition as it
does not focus upon one subject.
