2. 0:01-0:02
The voiceover which said “Backstage come inside”,
connotes come inside and look at what is behind the
stage, what is behind the industry, which also suggests
the reward and hardship. As the name of our production
is called backstage, so that it gives out the connotation
of the the name of our production as well as the actual
backstage in the theatre.
3. 0:03-0:07
The voiceover which said “Experience what's really like”
connotes come and experience the creative industry. As we
are targeting sophisticated audience who will be willing to try
new experience so that it will attract the audience to try and
see the industry. Also due the soft and happy voice from the
voiceover, it creates high pitch voice therefore it sounds joyful
in the industry.
The diegetic sound from the industry creates a vision and
realism to the audience, therefore the audience can
‘experience’ the creative industry.
4. 0:08-0:13/0:17-0:22/0:24-0:30
The voiceover from the Genesis, John and Sarah gives
out the first hand experience to the audience. Also it
allows audience to know who are the professionals in
the documentary.
In terms of the content in the radio advert, it gives out
lots of information about the industry, such as how great
it is and what are the hardship within the industry.
5. 0:14-0:16
The voiceover which said “Critics are it ‘a must see for
those aspiring to join the arts” connotes how good the
film is. The critics also connotes the importance of
watching the film which means it is essential for those
who wants to join the creative industry, therefore it would
be more effective to attract the primary audience as they
are young teenage who are just graduated and
considering joining the industry.
6. 0:22-0:24
The voiceover which said “See if the industry is for you”
connotes try and see is the industry suitable for you.
Similar to “Experience what’s really like”, it will be able to
attract the sophisticated audience because they are
more willing to try new things, therefore our primary
audience will ‘try’ and watch the film and see whether
the industry is suitable for them or not.
7. 0:31-0:40
The voiceover which said “Backstage, being screen as part
of the BFI and London theatre seasons at selected
independent cinema now” tells the audience about the
information of the film; where its released.
It mention Backstage at the beginning and near the end,
this is because we want our audience to remember and
recognise the name of the documentary, therefore as a
reminder to the audience it can increase the brand identity.
8. Mise en sense
The radio advert has a length of 40 seconds, this is due to the
fact that we are targeting sophisticated, so that the advert
should be simple, therefore short broadcasting time will be
enough to give out information to the target audience.
The advert has used a female voice who sounds educated
which reinforce the class boundary in Marxist reading. On the
other hand the release location (London) has promoted the
ideology of capitalism. This is because London is the capital
city and people from London are stereotypically represent as
intelligence and successful, therefore it promotes that it will
only success in London.
10. Which real media text we have
used?
As there aren’t any radio advert specifically for
Documentary, therefore instead of that we have found a
radio advert for Doctor Who, which is a TV drama in
BBC. The colour of Red is representing Doctor Who and
the colour of blue is for our production Backstage.
https://www.youtube.com/watch?v=lSz0kk5y-0o
11. Doctor Who VS Backstage
(Length)
The length of the advert is 44 second, this is because Doctor who is a
famous TV show which is made by BBC, so that the advert could possibly
release on BBC radio and it can get slightly longer broadcasting time as
they are from the same institution.
Our Backstage radio advert is only 40 second, this is because we are
distributed by independent company so that we do not have longer
broadcast time due the limitation on budget for independent company
12. Doctor Who VS Backstage (Music
Bed)
There is a atonal music as the background music, which creates
enigma to the show. Also the music has followed the convention of
adventure/action genre as it has mention that the doctor is going to
save the day, therefore it can attract young mainstreamer as it
connotes the Doctor is the superhero.
For Backstage, we have used a orchestral music with a subtle and
happy instrument which is the same as our main film, so that it is
appropriate to the theme and our target audience (Sophisticated
audience) as it is about the creative industry and it creates
continuity from the radio advert to the film as well as not being
complex so that it allows audience to focus on the words from the
voiceover, therefore would be able to attract our target audience.
13. Doctor Who VS Backstage
(Voiceover)
Doctor Who has used the voiceover of the doctor, who is the unique
selling point of the show, so that it can attract the attention of the
audience as it is a famous TV show and audience might recognise the
voice of the Doctor (Matt Smith) which gives out social interaction to
the audience. Also he has spoken in a happy and upbeat voice, so that
the audience can hear the advert easily and more comfortable as well
as engaging to the advert. However the radio advert has broken the
convention of radio adverts as it has used a male voiceover which will
be lower pitch than a female voiceover so that the audience might
struggle to listen. But considering the Doctor is the USP of the advert,
using Doctor himself as a voiceover will be better than using female
character’s voiceover.
14. Doctor Who VS Backstage
(Voiceover)
Unlike Doctor who, our production Backstage has followed the
convention by using a middle class female voiceover, which can
produce a high pitch sound and allow audience to listen more easily.
It is important to us to make sure our audience can listen
comfortably, due to the fact that our production is about the drama
industry, which stereotypically associate with quiet background and
clear voiceover. Also as we are targeting sophisticated audience
who would prefer less complex material, therefore it would be
effective to attract our target audience attention.
15. Doctor Who VS Backstage
(Content)
As Doctor Who is broadcasted on BBC radio such as the Radio 1
and 2 due the same institution , which these radio station has the
most listener across the country. In order to attract wide range of
listener, the Doctor Advert has used the voiceover of the doctor and
using atonal music so that the audience can recognise the radio
advert. Moreover within the radio advert it have mention the release
date and what is it about (The story of the show), therefore it gives
out important information to the audience, therefore it has followed
the convention by incises the audience and get the answer to these
questions.
However the Doctor Who radio advert did not include any other
voiceover from the show, this is because it wants to remain the
enigma on the story even though the Doctor has explained what
and why is he doing in the story, therefore it is slightly different to
our production Backstage.
16. Doctor Who VS Backstage
(Content)
On our production Backstage, we have read the
name Backstage twice as a reminder for the
audience. Also on the radio advert as it said
“Come Inside” and “See whether the industry is
for you”, it gives out the connotation of ‘come and
look at reward and hardship the creative industry’,
which have the same meaning as the tagline
“Look behind the curtain’ on the film poster.
Moreover we have included a small part of the
interview from our interviewees, therefore the
audience can ‘come inside’ and experience the
industry by listening the comments from the
professionals.
We have included the information such as the
release cinema. However, we did not include
other information such the release date, therefore
