The document analyzes and summarizes three radio advertisements - Lipton green tea, Sprite, and Mr T Snickers. It finds that the Sprite ad is the most effective as it uses engaging foley sounds to advertise the product without immediately revealing the brand, intriguing the listener. The document concludes that the production team wants to take influences from the Sprite ad, using foley sounds at the beginning and minimal voiceover to keep listeners engaged.

1. QUICK SUMMARY OF
RADIO ADVERTS

2. LIPTON GREEN TEA
• Lipton green tea aims to grab the attention of the listener through a
continuous voice over and use of different sounds. The voice over is in the
style of a mode of address of a broadcaster. By asking a mixture of
audiences about Lipton tea gives the impression that Lipton tea cares
about it customers which is what this advert aims to achieve. It’s a
hegemonic process to get them to feed money back into the system by
buying the tea because they feel they are being looked after by the
product and what it stands for.
• We feel that although this style of Radio advert is very effective it would
not suit the style we are trying to achieve with our production. It is long
and not really straight to the point. Its use of stereotypes will also not play
well with our audience demographic who are more sophisticated so do
not adhere to stereotypes. However the one thing that we can take
away from this advert is what the use of a variety of sounds gives to an
advert. The mixture of different sounds such as Foley sound, voice over
and the music bed which is created by mmm sounds at the end of the
advert. We feel that after listening to this advert that the use of a variety
of different sounds helps keep your advert engaging for the audience.

3. SPRITE
• The sprite advert is by far our favorite out of the three. It is
a quick and clever way advertise the product. The way
that it uses Foley sounds of the sprite can opening to
replicate the noise of a tennis ball hitting the ground is
an inventive and engaging way to advertise their
product alongside the sport. Of course this isnt the
reason we like it so much. We like it because we feel that
in not mentioning the product or giving any hints
towards what it is, is far more engaging for a listener than
to know what it is immediately. for us we felt we wanted
to listen on more to know what the product was. We also
felt that the length of the advert was perfect for what it
wanted to say.

4. SUMMARY
• The sprite advert is definitely something that we want to
take forward as influence for our production. We like the
idea of foley sounds and using these as a way of
attracting the audience at the beginning of the advert
for example through the different sounds of tools. The
sprite advert also uses a minimal amount of voice over
which we feel is more effective than using a lot of voice
over because the listeners we be more likely to listen to
the minimal amount of voice over than lots of voice over
because it can become boring. This will therefore make
the advert more effective as the audience of the advert
will be more likely to listen and remember the important
information that is conventionally said at the end of the
radio advert.

5. MR T SNICKERS
• The Mr T snickers advert is once again not something that we
would use as influential piece. Its comical value is not
something that is will be upheld in our production. Like the
Lipton green tea advert the snickers advert is not straight to
the point. It uses a lot of voice over to put its product forward.
Because ours is a documentary the use of dramatic voice
overs will not be a clever representation of our documentary.
Instead we are looking to create a to the point documentary
with as little voice over as possible but use sound clips from the
documentary to give an accurate representation of the
documentary instead of masking its true identity for example
with the use of dramatic voice overs.
• We don’t feel we can take anything from the Mr T snickers
advert as it uses stereotypes as its main selling point and is
aiming its product to a different audience as to what are
documentary is.