The document discusses the marketing strategy for a documentary called "Caste Me Half" that examines mixed race identities in Britain. It analyzes how effective the combination of the documentary and ancillary promotional materials like print and radio ads are at attracting audiences. It describes researching and designing these ancillary texts, including a print ad featuring a composite face and radio ad with a provocative question, to appeal to the target 16-25 year old audience. Feedback on test screenings found the documentary and ads were generally well-received but needed some minor adjustments to improve clarity and representation.