SlideShare a Scribd company logo
Caste Me Half Marketing strategy:
How effective is the combination of your main product and ancillary texts? The content of the documentary itself is generally beneficial and interesting however, without the use of the ancillary texts such as the print and radio advert the documentary on its own would not be able to attract as many viewers as it needs promotions and advertisement. Therefore, the combination of the main product and ancillary texts is very effective and ultimately the combination of the two is the only way to have a successful documentary
[object Object],[object Object]
How each ancillary text will appeal to the target audience? Our Target Audience.Our target audience is aimed at 16-25 year olds. We have mainly aimed it at people with an ethnic background. We attract this audience through the name of the Documentary, our Print Advert and Radio Advert.
Inspirational text  ,[object Object]
 
Caste Me Half ,[object Object]
Inspirational Print  ,[object Object]
Print Advert   ,[object Object],[object Object],[object Object],[object Object]
Radio Advert   ,[object Object],[object Object],[object Object]
Where will the text appear?  ,[object Object]
Why are these formats appropriate?  ,[object Object],[object Object]
Print Advert ,[object Object]
Radio Advert  ,[object Object]
What did you learn from audience feedback?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print feedback  ,[object Object]
Radio Feedback ,[object Object]

More Related Content

What's hot

Evaulation question 2
Evaulation question 2 Evaulation question 2
Evaulation question 2
backstageA2media
 
Question 3
Question 3Question 3
Question 3
sophieb96x
 
Q2
Q2Q2
Conventions of radio adverts
Conventions of radio advertsConventions of radio adverts
Conventions of radio adverts
rebeccaastill
 
Summary of radio adverts
Summary of radio advertsSummary of radio adverts
Summary of radio adverts
charliewhitmore
 
Question 2
Question 2 Question 2
Question 2
abisemple12
 
A2 evaluation question 2
A2 evaluation question 2A2 evaluation question 2
A2 evaluation question 2Reshma95
 
A2 evaluation question 2
A2 evaluation question 2A2 evaluation question 2
A2 evaluation question 2Reshma95
 
A2 evaluation question 2
A2 evaluation question 2A2 evaluation question 2
A2 evaluation question 2Reshma95
 
Question 2
Question 2Question 2
Question 2
sophieb96x
 
Evaulation question 2
Evaulation question 2 Evaulation question 2
Evaulation question 2
backstageA2media
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2Reshma95
 

What's hot (14)

Evaulation question 2
Evaulation question 2 Evaulation question 2
Evaulation question 2
 
Question 3
Question 3Question 3
Question 3
 
Q2
Q2Q2
Q2
 
Conventions of radio adverts
Conventions of radio advertsConventions of radio adverts
Conventions of radio adverts
 
Summary of radio adverts
Summary of radio advertsSummary of radio adverts
Summary of radio adverts
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Question 2
Question 2 Question 2
Question 2
 
Terri Bradshaw
Terri BradshawTerri Bradshaw
Terri Bradshaw
 
A2 evaluation question 2
A2 evaluation question 2A2 evaluation question 2
A2 evaluation question 2
 
A2 evaluation question 2
A2 evaluation question 2A2 evaluation question 2
A2 evaluation question 2
 
A2 evaluation question 2
A2 evaluation question 2A2 evaluation question 2
A2 evaluation question 2
 
Question 2
Question 2Question 2
Question 2
 
Evaulation question 2
Evaulation question 2 Evaulation question 2
Evaulation question 2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 

Viewers also liked

Sistemas operativos
Sistemas operativosSistemas operativos
Sistemas operativosestimorenita
 
LA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOS
LA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOSLA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOS
LA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOS
Crónicas del despojo
 
Fashion beas ter ancillary tasks
Fashion beas ter ancillary tasksFashion beas ter ancillary tasks
Fashion beas ter ancillary tasksLea Valley Media
 
100614 nhung niem vui nho
100614 nhung niem vui nho100614 nhung niem vui nho
100614 nhung niem vui nhoTran Tuan
 

Viewers also liked (6)

Sistemas operativos
Sistemas operativosSistemas operativos
Sistemas operativos
 
LA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOS
LA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOSLA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOS
LA VIOLENCIA SEXUAL, UNA TORTURA SILENCIADA EN CHILE DURANTE AÑOS
 
Fashion beas ter ancillary tasks
Fashion beas ter ancillary tasksFashion beas ter ancillary tasks
Fashion beas ter ancillary tasks
 
Edwards presentation
Edwards presentationEdwards presentation
Edwards presentation
 
100614 nhung niem vui nho
100614 nhung niem vui nho100614 nhung niem vui nho
100614 nhung niem vui nho
 
Crime in the light 3
Crime in the light 3Crime in the light 3
Crime in the light 3
 

Similar to Marketing strategies

Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
A2 Media Column D
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
A2 Media Column D
 
Ben Evaluation: Question 1
Ben Evaluation: Question 1Ben Evaluation: Question 1
Ben Evaluation: Question 1
Rachel Knowles
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your maina2cole13
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your maina2cole13
 
Questionnaire Results
Questionnaire ResultsQuestionnaire Results
Questionnaire Results
leannefrowen
 
Evaluation media3
Evaluation media3Evaluation media3
Evaluation media3lalliie
 
Evaluation media3
Evaluation media3Evaluation media3
Evaluation media3lalliie
 
Evaluation media3
Evaluation media3Evaluation media3
Evaluation media3lalliie
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2katharineb
 
Bearfaced radio production evaluation
Bearfaced radio production evaluationBearfaced radio production evaluation
Bearfaced radio production evaluation
samcolling
 
Evaluation q2
Evaluation q2Evaluation q2
Evaluation q2
Phoebe Husband
 
Evaluation q 1 final final
Evaluation q 1   final final Evaluation q 1   final final
Evaluation q 1 final final
Zoheb Ashraf
 

Similar to Marketing strategies (20)

Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
 
Ben Evaluation: Question 1
Ben Evaluation: Question 1Ben Evaluation: Question 1
Ben Evaluation: Question 1
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your main
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your main
 
Questionnaire Results
Questionnaire ResultsQuestionnaire Results
Questionnaire Results
 
Evaluation media3
Evaluation media3Evaluation media3
Evaluation media3
 
Evaluation media3
Evaluation media3Evaluation media3
Evaluation media3
 
Evaluation media3
Evaluation media3Evaluation media3
Evaluation media3
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Bearfaced radio production evaluation
Bearfaced radio production evaluationBearfaced radio production evaluation
Bearfaced radio production evaluation
 
Evaluation q2
Evaluation q2Evaluation q2
Evaluation q2
 
Evaluation q 1 final final
Evaluation q 1   final final Evaluation q 1   final final
Evaluation q 1 final final
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 
Final evaluation
Final evaluationFinal evaluation
Final evaluation
 

More from Lea Valley Media

Careers Guide
Careers GuideCareers Guide
Careers Guide
Lea Valley Media
 
CyberLife Documentary Presentation
CyberLife Documentary PresentationCyberLife Documentary Presentation
CyberLife Documentary Presentation
Lea Valley Media
 
Codes and Conventions of documentaries
Codes and Conventions of documentariesCodes and Conventions of documentaries
Codes and Conventions of documentariesLea Valley Media
 
Part two of pitch presenation.
Part two of pitch presenation.Part two of pitch presenation.
Part two of pitch presenation.Lea Valley Media
 
Part one of pitch presentation
Part one of pitch presentationPart one of pitch presentation
Part one of pitch presentationLea Valley Media
 
Media presentation advertisement methods
Media presentation advertisement methodsMedia presentation advertisement methods
Media presentation advertisement methodsLea Valley Media
 
Ppt evaluation (ancillary text)
Ppt evaluation (ancillary text)Ppt evaluation (ancillary text)
Ppt evaluation (ancillary text)Lea Valley Media
 
Production Proposal Pitch
Production Proposal PitchProduction Proposal Pitch
Production Proposal Pitch
Lea Valley Media
 
Josephines magazine analysis1
Josephines magazine analysis1Josephines magazine analysis1
Josephines magazine analysis1Lea Valley Media
 
New josephine ident presentation
New josephine ident presentationNew josephine ident presentation
New josephine ident presentationLea Valley Media
 
Josephines magazine analysis
Josephines magazine analysisJosephines magazine analysis
Josephines magazine analysisLea Valley Media
 

More from Lea Valley Media (20)

Careers Guide
Careers GuideCareers Guide
Careers Guide
 
Ad wordpress
Ad wordpressAd wordpress
Ad wordpress
 
CyberLife Documentary Presentation
CyberLife Documentary PresentationCyberLife Documentary Presentation
CyberLife Documentary Presentation
 
Codes and Conventions of documentaries
Codes and Conventions of documentariesCodes and Conventions of documentaries
Codes and Conventions of documentaries
 
Presentation2
Presentation2Presentation2
Presentation2
 
Part three the black hood
Part three the black hoodPart three the black hood
Part three the black hood
 
Part two of pitch presenation.
Part two of pitch presenation.Part two of pitch presenation.
Part two of pitch presenation.
 
Part one of pitch presentation
Part one of pitch presentationPart one of pitch presentation
Part one of pitch presentation
 
Media presentation advertisement methods
Media presentation advertisement methodsMedia presentation advertisement methods
Media presentation advertisement methods
 
Ancillary text
Ancillary textAncillary text
Ancillary text
 
Ppt evaluation (ancillary text)
Ppt evaluation (ancillary text)Ppt evaluation (ancillary text)
Ppt evaluation (ancillary text)
 
Production Proposal Pitch
Production Proposal PitchProduction Proposal Pitch
Production Proposal Pitch
 
Desree - jukebox
Desree - jukeboxDesree - jukebox
Desree - jukebox
 
Idents
IdentsIdents
Idents
 
Xboxworld
XboxworldXboxworld
Xboxworld
 
Thing to do for media
Thing to do for mediaThing to do for media
Thing to do for media
 
Pop
PopPop
Pop
 
Josephines magazine analysis1
Josephines magazine analysis1Josephines magazine analysis1
Josephines magazine analysis1
 
New josephine ident presentation
New josephine ident presentationNew josephine ident presentation
New josephine ident presentation
 
Josephines magazine analysis
Josephines magazine analysisJosephines magazine analysis
Josephines magazine analysis
 

Recently uploaded

CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Po-Chuan Chen
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
Peter Windle
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 

Recently uploaded (20)

CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 

Marketing strategies

  • 1. Caste Me Half Marketing strategy:
  • 2. How effective is the combination of your main product and ancillary texts? The content of the documentary itself is generally beneficial and interesting however, without the use of the ancillary texts such as the print and radio advert the documentary on its own would not be able to attract as many viewers as it needs promotions and advertisement. Therefore, the combination of the main product and ancillary texts is very effective and ultimately the combination of the two is the only way to have a successful documentary
  • 3.
  • 4. How each ancillary text will appeal to the target audience? Our Target Audience.Our target audience is aimed at 16-25 year olds. We have mainly aimed it at people with an ethnic background. We attract this audience through the name of the Documentary, our Print Advert and Radio Advert.
  • 5.
  • 6.  
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.