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Social Media Marketing Mission Driven Brand, LLC Twitter:  @RobPene  Facebook:   facebook.com/missiondrivenbrand “ My mission is to serve & encourage YOUR mission” Twitter: #mdbrand
Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda ,[object Object],[object Object],[object Object]
Ground Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is Rob Pene?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rob Pene
Why Social Media?
More than 150 million users log on to Facebook at least once a day!
Visiting social sites is now the 4th most popular online activity, ahead of personal email.
[object Object],[object Object]
Social Media Marketing ,[object Object]
Social Media Marketing
What is your understanding of  Social Media? ONLY FOR TEENS CONNECTING WITH OLD HIGH SCHOOL FRIENDS FOR SOCIAL EVENTS CREEPY :( CONFUSING DATING SITE
What is the current condition of your business? ,[object Object],[object Object]
Social Media Marketing works! ,[object Object]
 
 
 
Major Corporations Use it...
...and Make Money from the increased traffic!
 
BUT THAT’S EXPECTED! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SO WHAT ABOUT THE SMALL TO MID-SIZE BUSINESS?
 
TRADITIONAL MARKETING ,[object Object],[object Object]
NEW MEDIA MARKETING ,[object Object],[object Object]
Did you know? ,[object Object],[object Object],[object Object],[object Object]
HOW MUCH MONEY DID YOU  SPEND LAST YEAR ON  PRINT ADVERTISEMENT (NEWSPAPER, LOCAL MAGAZINE ADS, YELLOW PAGES, ETC...) ,[object Object],[object Object]
Social Media will do the job for you!
Social Media is FREE!
[object Object],[object Object],It’s much like Housekeeping...it doesn’t cost you anything to clean your home! BUT...
LIFE HAPPENS... - RESPONSIBILITIES - OBLIGATIONS - FAMILY ENGAGEMENTS - SPORTS - ETC...
Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!
Business Owners are TOO BUSY running their business Sales, Book-keeping, Marketing, Operations, etc...
Business Owners are TOO BUSY to learn how to use New Media, keep up with the ever changing landscape of online best practices, etc...
Social Media Marketing and Management is an in-demand position to fill in the need for Quality Social Media work!
Social Media Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Tutorial 101 Basic 1. Sign in (FREE) 2. Backend (only YOU view) 3. Frontend (only PUBLIC view) 4. Volunteer(s)
Less than 180 seconds to sign up
Backend: only YOU view
Frontend: only PUBLIC view
Backend: only YOU view
Promote a *Special*
 
Promote a *Special* 5 areas to promote your product in a single sitting
 
[object Object],[object Object]
 
3 specific Case Studies ,[object Object],[object Object],[object Object]
Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC,  used Twitter and Facebook among other online platforms to build a significant  customer following. They built up over 3,100 Twitter follower and over 5,600  Facebook fans by posting a Cupcake Calendar with their locations for the month.  They also had “Wildcard Spots” days in which they revealed their destinations  via Twitter and Facebook.  They engaged their following by tweeting with them,  and fans posted photos of their cupcakes and their interactions with the mobile  van on Facebook. This generated excitement in the shopping process for their  customers and increased the business’s exposure, following, and revenues. CASE STUDY #1: CURBSIDE CUPCAKES -  INCREASED REVENUE -  INCREASED BRAND EXPOSURE -  EXPLOSIVE EXCITEMENT
A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering. CASE STUDY #2: COFFEEGROUNDZ -  INCREASED REVENUE -  DOUBLED TRAFFIC -  INCREASED PR COVERAGE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing WORKS EFFECTIVE RELEVANT
Ok…so what’s the ROI? What’s  YOUR  ROI on  traditional advertising? Guarantee?
Metrics, Followers Numbers, “Likes” Ok…so what’s the ROI?
Ok…so what’s the ROI? Guarantee!!! ,[object Object],[object Object],$$$$$$$$
Ok…so what’s the ROI? What’s your Conversion plan? Are you prepared to close a deal? Your traffic WILL  Increase…BUT…
Ok…so what’s the ROI? Are you prepared to do business if you DON’T engage? Social Media is where people are at!
Where are you?
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],* SOCIAL MEDIA IS HERE TO STAY!  WILL YOU ENGAGE? *

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Social Media PPT presentation #mdbrand

  • 1. Social Media Marketing Mission Driven Brand, LLC Twitter: @RobPene Facebook: facebook.com/missiondrivenbrand “ My mission is to serve & encourage YOUR mission” Twitter: #mdbrand
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  • 4. Who is Rob Pene?
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  • 7. More than 150 million users log on to Facebook at least once a day!
  • 8. Visiting social sites is now the 4th most popular online activity, ahead of personal email.
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  • 12. What is your understanding of Social Media? ONLY FOR TEENS CONNECTING WITH OLD HIGH SCHOOL FRIENDS FOR SOCIAL EVENTS CREEPY :( CONFUSING DATING SITE
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  • 19. ...and Make Money from the increased traffic!
  • 20.  
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  • 22. SO WHAT ABOUT THE SMALL TO MID-SIZE BUSINESS?
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  • 28. Social Media will do the job for you!
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  • 31. LIFE HAPPENS... - RESPONSIBILITIES - OBLIGATIONS - FAMILY ENGAGEMENTS - SPORTS - ETC...
  • 32. Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!
  • 33. Business Owners are TOO BUSY running their business Sales, Book-keeping, Marketing, Operations, etc...
  • 34. Business Owners are TOO BUSY to learn how to use New Media, keep up with the ever changing landscape of online best practices, etc...
  • 35. Social Media Marketing and Management is an in-demand position to fill in the need for Quality Social Media work!
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  • 39. Tutorial 101 Basic 1. Sign in (FREE) 2. Backend (only YOU view) 3. Frontend (only PUBLIC view) 4. Volunteer(s)
  • 40. Less than 180 seconds to sign up
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  • 46. Promote a *Special* 5 areas to promote your product in a single sitting
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  • 51. Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC, used Twitter and Facebook among other online platforms to build a significant customer following. They built up over 3,100 Twitter follower and over 5,600 Facebook fans by posting a Cupcake Calendar with their locations for the month. They also had “Wildcard Spots” days in which they revealed their destinations via Twitter and Facebook. They engaged their following by tweeting with them, and fans posted photos of their cupcakes and their interactions with the mobile van on Facebook. This generated excitement in the shopping process for their customers and increased the business’s exposure, following, and revenues. CASE STUDY #1: CURBSIDE CUPCAKES - INCREASED REVENUE - INCREASED BRAND EXPOSURE - EXPLOSIVE EXCITEMENT
  • 52. A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering. CASE STUDY #2: COFFEEGROUNDZ - INCREASED REVENUE - DOUBLED TRAFFIC - INCREASED PR COVERAGE
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  • 54. Social Media Marketing WORKS EFFECTIVE RELEVANT
  • 55. Ok…so what’s the ROI? What’s YOUR ROI on traditional advertising? Guarantee?
  • 56. Metrics, Followers Numbers, “Likes” Ok…so what’s the ROI?
  • 57.
  • 58. Ok…so what’s the ROI? What’s your Conversion plan? Are you prepared to close a deal? Your traffic WILL Increase…BUT…
  • 59. Ok…so what’s the ROI? Are you prepared to do business if you DON’T engage? Social Media is where people are at!
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