Uploaded byPablo Peris
How to implement an effective Social Media Strategy
The document summarizes Pablo Peris's presentation on successful SharePoint portals and social intranets. It discusses lessons learned from implementing social intranets using SharePoint and third-party tools. It presents a case study of a successful social intranet implementation at Esade Business School that reduced email traffic, increased community creation and site visits. The presentation concluded with a demo video and the message that successful social intranet strategies involve reinforcing user habits, finding a unique approach, and creating an overall strategy rather than just implementing a product.
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How to implement an effective Social Media Strategy
- 1. SHAREPOINT DAY 2012:SUCCESSFUL PORTALS Pablo Peris Project Manager / Branch Director @PabloPeris / Pablo.Peris@raona.com
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- 5. RAONA WHAT’S NEXT SOLUTIONS 2012 Social intranet, workflows, mobilit y, governance, user experience
- 6. SOCIAL BRINGING MINDS TOGETHER INTRANET A New Concept of Intranet Discover the Power of Social Media Inside Your Business
- 7. PROCESS AUTOMATION WORKFLOWS Competitive advantage through Process Optimisation and Integration
- 8. BRINGING CORPORATE APPLICATIONS CLOSER TOYOU TOUC MOBILIT H Y and Corporate Intranet Social Media in your hands - on the go (Metro Windows 8)
- 9. SHAREPOINT GOVERNANCE HARMONISED People, Process, Information and Technology: Business and IT working together In Sync
- 10. USER THE USER ATTHE CENTRE EXPERIENCE Every solution designed with multiple user’s input
- 11. HOW TO IMPLEMENTAN EFFECTIVE SOCIAL MEDIA STRATEGY
- 12. WHAT WE USUALLYEXPECT FROM A PRESENTATION WITH SOCIAL IN THE TITLE? Gartner and MySite tour Statistics Forrester quotes
- 13. WHAT ARE WEGOING TO EXPLAIN? 1. Lessons learnt while implementing “Social Intranets” 2. Case study 3. Live demo 4. Short video
- 14. WHAT DO WEMEAN BY “SOCIAL INTRANET”?
- 15. WHY DO WENEED A SOCIAL INTRANET? C-level: Community Manager: Human Resources: Communicate Find Content Engage with employees
- 16. INTERNAL SURVEY 80% useFacebook for personal purposes No Facebook integration 58% use twitter everyday Twitter integration 99% of employees have LinkedIn profiles Using LinkedIn groups
- 17. INTERNAL SURVEY 87% wantmore technical docs “Gamification” for content creation 63% want to be informed about proposals CRM integration and document rating 71% find Lync the most productive tool
- 18. DO A PROPERASSESSMENT Empathy: The more you listen, the better you can respond to specific needs User-centric: Solve real problems users are facing every day Ubiquity: Go wherever your users are
- 19. HOW DO WEIMPLEMENT A SOCIAL INTRANET? SHAREPOINT OOB
- 20. HOW DO WEIMPLEMENT A SOCIAL INTRANET? SHAREPOINT + 3RD PARTY TOOLS
- 21. HOW DO WEIMPLEMENT A SOCIAL INTRANET? NO SHAREPOINT BASED SOLUTIONS
- 22. CASE STUDY: ESADE Client:Esade Business School Before: The Intranet: Lotus Notes with several custom applications The Social Network: Called Nexus, built over Vignette The Notice Board: Based in Moodle
- 23. CASE STUDY: ESADE Goals Reduce email traffic Allow students to create and manage communities Increase visits
- 24. CASE STUDY: ESADE Implementation 100% Based in SharePoint Look&Feel customisation Using MySite Custom webparts : MyHUBs
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- 29. CASE STUDY: ESADE RESULTSAFTER 6 MONTHS The use of e-mail has decreased by 25%. More than 45 communities created during the first four months. Visitors per day has increased more than 30%
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- 32. CONCLUSIONS Don’t change youruser habits, reinforce them. Example: If your users are in twitter, go there too. Find your own secret formula for success. Example: Using Lync as the glue that sticks everything together. Don't implement a product, create a strategy. SharePoint + 3rd Party Tools + Customisation.
- 33. Thank you Follow us @raona_uk www.raona.co.uk Questions? Contact us at london@raona.com
Editor's Notes
- #8 I wont steal Pablo’s thunder so I will move on. He will be covering two case studies in greater detail, one of them with a live demo.So something to look forward to in a bit.
- #9 Who here has a Smartphone? Who here uses it all day everyday for accessing information?Who here would feel as if someone had chopped their arm off, if they didn’t have it for a day?Those who didn’t put their hands up and obviously lost their phones!!!!It is essential to be able to access your information from mobile devices, like Nokia Lumia, iPhones, iPadsetc, so the continuity of ‘working’ is maintain, regardless of where you are.Don’t ask your employees to click, click, click through multiple folder structures and pages just to get to their info….it has to be much more fluid and tailored to their needs.At Raona, we have helped many companies by allowing the blood of their business (information) to keep flowing, in a safe, secure, user friendly manner.