Social media is promising because it allows for global communication and collaboration. Its use is growing, with 94% of organizations planning to maintain or increase investment in social media tools. However, executives remain hesitant due to unawareness of social media's benefits and a desire to control messaging. Implementing social, process, and technology solutions can help organizations overcome these challenges.

1. Social Media:
Where Do We Stand?
Andy Blumenthal
January 2010

2. Why is Social Media so Promising?

3. Social Media is our Future
% Online Adults With Profile On A Social Network
80 75
70
60 57
50
40
30
30
19
20
10
10 7
0
18-24
18 24 25-34
25 34 35-44
35 44 45-54
45 54 55-64
55 64 >=65
- Pew Internet and American Life Project, Jan 2009.

4. Social Media is a Global Force

5. Organizational Adoption is Growing
Planned Investment in Social Media Tools
and Online Communities
6%
Decrease
Increase/Maintain
94%
- Deloitte LLP 2009

6. Check out the
new DOJ
Website…
Website

7. Organizational B
O g i ti l Benefits
fit
Searching
Corporate Communicate Employee Customer Market Background Alumni
out new Recruiting
branding with clients Collaboration service research checks networking
business (33%)
(62%) (62%) (40%) (29%) (23%) (17%) (15%)
(40%)
ComputerWorld, Oct. 2009

8. Social Media Tools Usage
Buck Consultants/IABC 2009

9. What’s Getting in the Way

10. Executives Are Hesitant
How? Why?
Only one in 10 executives say 51% Unaware
they have staff who spend
more than 50% of their time
h f h i i 49% Control of message
on such efforts. 40% Security issues
Only 13% have included
social media i th i
i l di in their 37% Productivity drain
organizations’ crisis
communications plans.
40% of companies technically
block their employees from
accessing social media while
at work..
- Center for Media Research, July 2009

11. Solutions
People
p Process Technology
• Awareness • Governance • Unified
• Clear Policy Board/Working communications and
• Change Management Group collaborative
• Requirements environments
• Training Programs
Management • Enterprise Content
• Business Process Management
Reengineering • Access Controls
• Funding/Resources