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Social Media Presentation (Kl 22072010)V2
The document discusses the impact of video and social media on collaboration and marketing strategies, highlighting significant statistics regarding internet and social media usage. It presents case studies of Cisco's initiatives to leverage video content for brand awareness and collaboration. The text emphasizes the necessity for businesses to adapt to social media trends and the cultural shift towards collaboration in the workplace.
Social Media Presentation (Kl 22072010)V2
- 1. Peter Borup Jakobsen APACCollaboration Architecture Marketing 22 July, 2010 Email: pjakobse@cisco.com Twitter: @arise2010 LinkedIn: http://sg.linkedin.com/in/dkpbj
- 2. DID YOU KNOW? TheInternet is roughly 2X 10X The influence of Television The Internet is roughly The influence of Print Media
- 3. DID YOU KNOW? Thisweek Facebook will register its 500Mio user… 28% In 2010 China is the worlds largest online community… 330Mio 1% of population in 2000
- 4. DID YOU KNOW? 25%of Search results for the World’s top 20 brands are links to User-generated content
- 5. DID YOU KNOW 73%of Australian Users have looked at other’s profile on Social Networks 99% growth in LinkedIn unique audience numbers in Australia the last 12 months 2 nd most active country on social networks is Australia
- 6. Social Graph Most AsiaPacific Social Media User likely to share positive feedback Chinese Social Media Users most likely to post Negative Feedback
- 7. Social Graph Government andCompanies rate high in trust Peer recommendations rank highly
- 8. Video Changes Everything… The #2 Largest In 2013, 90% of Search Engine in the Traffic on Networks World Is YouTube will be Video Video Communications By 2013, the Traffic Will Increase Equivalent of 10 Tenfold from 2008–2013 Billion DVD’s will Cross Networks Every Month
- 10. Case Study #1 CiscoCollaboration Launch Leverage Video Sharing Portals in China to drive awareness and stretch budget • Sina,Tudou, Youku video sites • 530,000+ Unique views
- 11. Case Study #2 Cisco Vision Campaign create awareness and establish Cisco as a strong player in the video market in Australia & New Zealand • Work with two childrens hospitals on Santa via Video • Connect Families for Christmas dinner via TelePresence
- 12. Source: New ZealandHerald
- 16. Key Market Trends Drivenby Video and Collaboration
- 17. Social Networking AtWork Not just something that is done in the consumer world…
- 18. Mobility We’ve only seenthe beginning…
- 21. Implications For TheFuture Of Work How we work Who We Work With When we work Where we work What tools we use
- 22. Collaboration Technology Transformation Virtualization Software Social Video Mobility as a Service Networking Everywhere @ Work
- 23. Key Imperatives forBusiness Cost Employee Customer Competitive Boundaryless Reduction Productivity Intimacy Differentiation Organization
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- 26. Enterprise 1.0 Enterprise 2.0 1.0 1.5 2.0 Document & Standalone Social, Integrated, Technology Text Centric Web 2.0 Personalized Collaboration is Collaboration is Collaboration is Process Independent of an explicit activity embedded into the process business processes Culture Consumers Contributors Collaborators
- 27. Cisco QUAD NextGen Collaboration Content/Documents Communication Business Process Social
- 28. Seizing The Opportunity SocialMedia Demands your attention Its all about a Cultural change Offers true opportunities for businesses Collaboration is key