Dell has leveraged social media in various ways to drive its business functions like product development, marketing, sales, customer service, and communications. It has established a listening command center to monitor social conversations, launched communities and support services on platforms like Twitter and Facebook, and trained employees on social media principles and tools through a university. Dell has seen benefits across the customer lifecycle from awareness to sales to loyalty. Social media provides insights into customers, opportunities for engagement and resolution, and contributes to demand generation and higher revenue.
The Journey of Business Adoption to Realize Benefits of Social MediaManish Mehta
The Journey of Business Adoption to Realize Benefits of Social Media as presented by Manish Mehta, Dell's VP of Social Media at the BazaarVoice Social Commerce Summit April 6, 2011.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Driving Business & Customer Value Altimeter Social CommerceManish Mehta
Manish Mehta, Dell VP Social Media and Community, presented at the Altimeter Rise of Social Commerce Conference in October 2010 his vision of the impact of Social Commerce Business and Customer Value.
The Journey of Business Adoption to Realize Benefits of Social MediaManish Mehta
The Journey of Business Adoption to Realize Benefits of Social Media as presented by Manish Mehta, Dell's VP of Social Media at the BazaarVoice Social Commerce Summit April 6, 2011.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Driving Business & Customer Value Altimeter Social CommerceManish Mehta
Manish Mehta, Dell VP Social Media and Community, presented at the Altimeter Rise of Social Commerce Conference in October 2010 his vision of the impact of Social Commerce Business and Customer Value.
Social Media for Small Business Pres (WIPP 2012 Annual Leadership Mtg)Amy Tennison
Presented at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC on social media for small business. WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to its membership. #Iwork4Dell
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
What Do I Tweet About? Make Your Employees Worth FollowingDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012.
What Do I Tweet About? Making Your Employees Worth FollowingLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012 #sometraining #socialmediatraining
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to be a better business via trainingLiz Bullock
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees companywide for Dell. #some training #socialmediatraining
Making your Corporate Blog a Customer Connection HubDell Social Media
This is a presentation that Lionel Menchaca, Chief Blogger at Dell, delivered at BlogWorld NY 2012. Blogs still matter. Why? They are still the most effective and flexible tool for connecting conversations around the web. Lionel discusses how to write blog posts that are connected to conversations and issues that matter to customers.
Social Media for Small Business Pres (WIPP 2012 Annual Leadership Mtg)Amy Tennison
Presented at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC on social media for small business. WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to its membership. #Iwork4Dell
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
What Do I Tweet About? Make Your Employees Worth FollowingDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012.
What Do I Tweet About? Making Your Employees Worth FollowingLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012 #sometraining #socialmediatraining
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to be a better business via trainingLiz Bullock
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees companywide for Dell. #some training #socialmediatraining
Making your Corporate Blog a Customer Connection HubDell Social Media
This is a presentation that Lionel Menchaca, Chief Blogger at Dell, delivered at BlogWorld NY 2012. Blogs still matter. Why? They are still the most effective and flexible tool for connecting conversations around the web. Lionel discusses how to write blog posts that are connected to conversations and issues that matter to customers.
A collection of YUMM-TASTIC photos of Idris Elba and also featuring one of his tracks (Best That I Can) as the background music. *I hope that it can be heard*
[plan politika] Politik dan Pemuda Indonesia : Politik Pencitraan Di Mata Pem...Plan Politika
Semakin hari politik pencitraan yang dilakukan oleh sebagian besar politisi dan tokoh politik negeri ini mendapat soroton dari masyarakt. Tak terkecuali oleh golongan muda bangsa ini.
Ditengah-tengah stereotipe apatisme para pemuda terhadap isu politis, bagaimana sesungguhnya pandangan mereka terhadap perilaku politik pencitraan tersebut?
How Dell is using social media to deepen customer relationships and build trustLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age.
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York
Liz Brown Bullock, Director of Social Media and Community, shares how big brands (like Dell) are using social to listen, engage and act with customers to support their marketing efforts and deepen customer relationships. Presentation with University of Texas MBA students October 2012.
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Media & Powering_the_Possible_DellAnja Monrad
How can Social Media help Powering the Possible? Presentation of how Dells Social Media listening expertise helped American Red Cross prepare for times of disaster.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
7. Today we will have connected
with more than 5.4 million
customers
More than 3.5 million
people belong to our social
Quick Dellrankedfacts
media community
Direct2Dell Dell
one of the No.1 out of
most 100 social
recognised brands in
company recent study
blogs by headstream
8.
9. Dell’s Direct & Online Heritage: Critical Enabler
Leader in online
First to sell complex First company to frictionless
configurable items hit $1M a day in commerce from
online revenue order to delivery
One of the first One of the first
companies to Early adopter of
to launch online social media
discussion forums launch online
support
10. June 2005 – August 2006: Several Online
Issues = Offline too
11. February 2006 December 2006 October 2007 June 2009 March 2010
Michael Dell quote in Business May 2008 Global Twitter Customer
Michael Dell Asks Ratings and
Week Dell Outlet Achieves Revenues of $6.5 M Support
Why don’t we reach out and help Reviews on
bloggers with tech support issues? Jeff Jarvis story quote, “These conversations $0.5M in Sales via Twitter Community across the social web offered on
Dell.com Community team active on Twitter
are going to occur whether you like it or not. =3.5 million direct customer
connections
Facebook
Do you want to be part of that or not? My Small Business
argument is you absolutely do. You can
learn from them. You can improve your blog launched
August 2006 reaction time. And you can be a better June 2009 Nov. 2010
Blog Outreach
company by listening and being involved
June 2008 $2M+ Sales Chatter
in that conversation.”
Expands Beyond Tech Channel Blog via Twitter Dell extends
Dell outlet on enterprise social
Support March 2008 Launched collaboration to
February 2007 Twitter surpasses
2006 Engagementaboutanyone who
commented
with
the company. IdeaStorm Launched 2008
Accepted Solutions $2 million in sales 90,000+
with another employees
Business model and other issues A voting based site allowing customers launched on Community March 2010
Dell France begins Online $1 million dollars
considered. and others to submit ideas for Dell.
Community Outreach in sales at China Micro-
dell.com
Blogging
2006 2007 2008 2009 2010
April 2008
Inside IT
Launched Nov. 2010
July 2006
Blog focused on Linkedin
Direct2Dell Launched June 2007 2009
Today Direct2Dell exists in
business customers, products and
English, Spanish, Norwegian, Dell joins and Cloud Computing. Dell services tab
Japanese and Chinese. Twitter TechCenter launched
Why don’t we reach out January 2009 A Collaborative
April 2010
and help bloggers with Community for
Dell Organizes in to @DellCares
tech support issues? Datacenter pros
January 4 customer focused grows by 400% launched
business units
Dell Launches 2008 Twitter account to
Dell Aligns support 24/7 global
EmployeeStorm coverage in English
Internal Blogs Launched Organization
for Employees. for Success December 2010
December 2009 Social Media
January 2007 November 2007 Huffington Post Listening
March 2006 February 2008 Spring 2009
StudioDell Launched DellShares Launched Blog Command Centre
Community Outreach Team Twitter Expanded Some Members of
Dell’s video and podcast site, The first investor relations blog Dell’s VP of Social Media Launched
Formed with helpful tips and tricks. by a public company. Start experimenting with Community and
and Community, Manish tracks on average more
Team begins by just listening and monitoring Twitter for business– another Conversations
Eventually expanding this into Mehta, begins blogging than 22,000 daily topic
conversations to see what’s being said. The venue to help customers, but deployed within each
the YouTube channel making at Huffington Post posts related to Dell, , as
tech support experts are hand-selected for also thanking Dell customers. of the new Dell
sharing easier. well as the mentions of
their tech problem-solving expertise and Outreach leads to some Business units
Dell on Twitter that have a
superior interpersonal skills. Twitters asking for help on
reach greater than the
purchases.
circulation of the top 12
daily newspapers in the
United States
12. Leverage social media to drive various business
functions
Product
Marketing Online Presence
Development
• Demand Forecast • Ratings & Reviews
• Feedback Loop
• Lead Generation • Communities
• Early Warning
• Message Reach • Customer Stories
• New Product
Ideation
Sales Customer Service
Communication
• Collaboration • Listening • Rich Media
• Thought • Support Widgets • Brand Reputation
Leadership • Outreach • Influence
• Blogs • Resolution • Reputation
12
13. How you can benefit
Listen & continuing listening
Engage your team
Act in conversations already
taking place
14. Social media listening:
• Listening Command Center: • Support Outreach Service:
– Accountable for the timely & – @DellCares team engaging 1000+
accurate resolution and public customers per week
response for high sev issues – Positive impact on customer
– Global Listening across 11 satisfaction: 35% conversion of
languages and all Bus demoters to promoters
– Supports listeners and responders
across Dell
• Subject Matter Experts:
– Listeners across all functions and
business units who keep
real time pulse of their
customers
– Building brand advocates
– Engaging with influencers
16. Social media & community university
Principles
Policy
Governance
Training & tools
17. Internal Social Networks
• Dell is using Chatter to
increase cross-departmental
team collaboration
• Over 90,000 Dell employees
quickly and easily collaborate
around documents and
information like sales
opportunities, team projects
and campaigns
• Fosters relationships
• A hybrid of Twitter, Facebook,
Sina, Ren-Ren, Orkut
17
18. Where is
the ROI
Business
Value of
Social
Media
18
19. Look across the entire customer lifecycle. It can be
used everywhere …
• Insight: Social media improves
Dell’s reach and share of voice
Awareness
• Insight: SM keeps customers
engaged, provides solutions
and improves loyalty.
Research and
CLV (loyalty) Dell.com Consideration
Our External • Insight: Established causality
Communities Communities between social media activity
• Insight: Social media based and purchase
support improves sentiment
and correlates with higher
revenue
Demand / Lead • Insight: Social Media provides
Support high Business Value and
Gen and Sales
contributes to demand gen
vehicle
20. Summary tips / insights
• Listen:
– Listen first- Listen and learn before jumping in
– Continue to listen – rapidly evolving
• Engage:
– Find your employee champions and involve them
– Train and protect your employees
– Figure out your business objectives, identify the appropriate
data to use for measurement
• Act:
– Engage in conversations that are already happening
– Look for opportunities to build relationships with influencers
– When building relationships, In-Person > Virtual
