The document provides information on how to implement an effective social intranet strategy. It begins by explaining what is typically expected from a presentation about social media and what will be covered. This includes lessons learned from implementing social intranets, a case study of Esade Business School's implementation, and a live demo. It then discusses why social intranets are needed and the importance of doing an assessment to understand user needs. Options for implementation using SharePoint, third party tools, or no SharePoint are presented. The Esade case study details their goals, implementation using MySite and custom web parts, and results after 6 months. Metrics for measuring effectiveness are proposed. The presentation concludes with recommendations to reinforce existing user habits, find a