The document discusses social media and its implications for businesses. It notes that social media gives control to customers by facilitating user-generated content like videos and graphics. It also discusses how social media has shifted power to consumers. Key areas where businesses can benefit include marketing, product development, knowledge management, and human resources. Challenges to adopting social media include security issues and ensuring appropriate use. Overall, the document promotes social media as a way for businesses to better engage customers, employees and partners.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
Digital User Experience Strategies: A Roadmap for the Post 2.0 WorldJeromeNadel
This white paper discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
Digital User Experience Strategies: A Roadmap for the Post 2.0 WorldJeromeNadel
This white paper discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.
NewsGator Collective 2013 - Keynote Daniel KraftDaniel Kraft
Opening Keynote at the NewsGator Collective, the annual user conference.
We Make Social Real.
With more than 200 Customers and Partners the Collective 2013 has been a great highlight of a record year of the NewsGator team.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
Online Communities For Associations: The Power of NowLeader Networks
Associations are one of the strongest candidates for online communities because they are able to accelerate member-care efforts, which is at the core of the association model. This plenary session, presented in April 2012 at the Digital Now conference in Orlando, FL addressed an audience of of association leadership.
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Enterprise 2.0 – adding a social layer to SharePointJacobs Australia
Yianni Achele talks about the out-of-the-box capabilities of SharePoint, and shows with the integration of applications such as NewsGator, Yammer, telligent and jive, SharePoint can deliver a "best of breed" social media platform.
Monitoring the Coastal Processes in the Vicinity of Little Lagoon Passbwebb_usouthal
This presentation was given to the ALDOT Research Advisory Committee on July 2, 2012 in consideration for funding a two-year monitoring project at Little Lagoon Pass, Alabama.
NewsGator Collective 2013 - Keynote Daniel KraftDaniel Kraft
Opening Keynote at the NewsGator Collective, the annual user conference.
We Make Social Real.
With more than 200 Customers and Partners the Collective 2013 has been a great highlight of a record year of the NewsGator team.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
Online Communities For Associations: The Power of NowLeader Networks
Associations are one of the strongest candidates for online communities because they are able to accelerate member-care efforts, which is at the core of the association model. This plenary session, presented in April 2012 at the Digital Now conference in Orlando, FL addressed an audience of of association leadership.
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Enterprise 2.0 – adding a social layer to SharePointJacobs Australia
Yianni Achele talks about the out-of-the-box capabilities of SharePoint, and shows with the integration of applications such as NewsGator, Yammer, telligent and jive, SharePoint can deliver a "best of breed" social media platform.
Monitoring the Coastal Processes in the Vicinity of Little Lagoon Passbwebb_usouthal
This presentation was given to the ALDOT Research Advisory Committee on July 2, 2012 in consideration for funding a two-year monitoring project at Little Lagoon Pass, Alabama.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Cats And Dogs Living Together: Langsec Is Also About UsabilityMeredith Patterson
One premise underlies every argument about usability and security that has ever raged: "Secure software is doomed to be unusable, and usable software is doomed to be insecure." This talk will examine the faulty assumptions behind that belief, using the dual lenses of linguistics and formal language theory. We'll explore what makes software -- particularly software that developers use, e.g., APIs -- easy or difficult to use, how mismatches between what developers expect and what users expect lead to vulnerabilities, and how architects and developers can design and code for improved security and improved usability at the same time.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
Presentation given by Dion Hinchcliffe at Enterprise 2.0 San Francisco 2009. Focused on climbing the maturity curve of process and methods for enterprise social computing.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
This book offers readers a quick overview of how social media has changed the business
landscape, the workplace, consumers and society as a whole. It outlines your role as the
executive, offering best practices and tips on how to lead effectively in the digital age.
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
2. Charles Limerius
Management Consultant
& Entrepreneur
Main Competences:
• Strategy and Business Development
and Integration
• Social Media Strategy
Roles: Charles Limerius
• Manager +46(0)709 90 62 83
• Project Leader charles@muntimun.se
• Business Analyst www.muntimun.se
Experience:
• Deloitte Consulting
• Det Norske Veritas
• Logica CMG
4. ” <TEXT>
Content generated by users ” <VIDEOS>
<GRAPHICS>
Social media is about giving CONTROL to customers!
Implications of social content:
o It is created informally
o It is generally more trusted because it is created by people with no clear interest
in selling you anything, more likely users like you
o It is often more practical because it reflects the opinions of people using
products or services in the real world
o It is more complex because it is unstructured, sometimes anonymous, has
different levels of quality and is between usually present in very high quantities
o It can add value to traditional or persuasive content by rating, commenting or
enhancing it
o It is powerful because it has shifted power back to consumers
8. WEB 2.0
web applications
that facilitate
participatory
information sharing,
interoperability,
<Interact> user-centered design,
<Collaborate> and collaboration
<Dialogue> on the
<Virtual Community> World Wide Web.
9.
10. Key Areas Where Social Media Can Help
• Marketing • Product development
Generating leads, increasing engagement Ideation and co-development,
and helping accelerate conversion increasing competitiveness and
• Corporate Communications successful adoption of new products
and PR • Knowledge Management
Listening, generating awareness and Increases in productivity, agility and
influence efficiency, and aids in knowledge
retention and expertise location.
• Customer Support
Reducing time to resolution, number of
• Human Resources
incidents and rate of issues resolved – all Time to productivity (ramp-up),
of which result in cost savings retention, career planning
18. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
19. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
P.S. If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
20. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
P.S. If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
21. Youth leads the change from traditional towards digital
media. They aren’t afraid of technology and partially
because they do not know or recognize any thing other.
P.S. If you want to know in which
direction media is heading
it is meaningful to
observe how and
what young people
are using it. ”
GUESS THEIRS ATTITUDE
TOWARDS SOCIAL MEDIA?
24. Perception of Social Media
Source: Marketing Executives Networking Group (MENG), ”Social Media in Marketing”
25. Make the Value Chain Transparent
Use NOKIA ‘s mission statement ”Connecting People”
Take it further, let stakeholders “PARTICIPATE” and “COLLABORATE”
28. Enterprise 2.0 Enterprise 2.0 is the use of
"Web 2.0" technologies
within an organization to
enable or streamline
Expertise
business processes while
Location
enhancing collaboration -
connecting people through
Idea Corporate the use of social-media
generation blogging
Enterprise tools.
2.0
Enterprise 2.0 aims to help
employees, customers and
Internal
community
Corporate
wikis
suppliers collaborate,
platforms
share, and organize
information.
33. Only 44% of users can
find the (internal) file
they’re looking for
compared to 86% of
similar internet users
Forrester
34. Problem Finding Business Information
Accenture 2007 Survey of
1.000 Middle Managers
• Managers spend up to two hours a
day searching for information
• More then 50% of the information
they obtain has no value to them
• 59% said that they miss
information that might be of value
to thier jobs because they can not
find it
• Only half of all managers beleive
their companies do a good job in
goverening information distribution
35. If HP knew what HP
knows we would be
three times more
profitable
Lew Platt, Former CEO of HP
36. Business Values from
Social Networks
”
69% companies have gained
measurable business benefits ”
• more INNOVATE products and services,
• more EFFECTIVE marketing,
• better ACCESS to knowledge,
• LOWER COST of doing business, and
• higher REVENUES
Source: McKinsey Quarterly Survey, June 2009
41. Internal purposes
1 2 3
Developing products or services Social
Wikis 38% networking Blogs 25%
29%
Managing knowledge Video
Wikis 42% Blogs 33%
sharing 24%
Enhancing company culture Social
Video
Blogs 46% networking
sharing 38%
41%
Fostering collaboration Social
Blogs 40% networking Wikis 33%
38%
Training Video sharing Podcasts
Wikis 32%
48% 32%
Identifing and recruting talent Social
Video
networking Blogs 28%
sharing 14%
48%
Source: McKinsey - Use of New Web Technology 2010
42. Barriers to What are the greatest challenges in adopting or furthering the
adoption of Enterprise 2.0 technologies in your organization?
Source: Enterprise 2.0 Adoption Survey, May 2009
Change
Source: Enterprise 2.0 Adoption Survey, May 2009
45. SWOT
Strength Opportunities
• Facilitates faster information flow through • Social networking sites have started to redefine the
online media behaviour of almost anybody who has access to the
• Popular and dominant means of internet. Users begin to favour information coming
communication for its simplicity and its ability from social media.
to connect wide networks of people. • Companies can capitalize on on the popularity of
• Wider audience reach – within and outside social networking to their advantage. Improve
the organization. communication and collaboration amongst
• Good venue for collaboration between employees, customers and suppliers in order to
internal groups, suppliers and customers. boost productivity.
Medium for contribution and solicitation of • Huge marketing opportunity. Good venue for the
ideas, techniques, knowledge and experiences advertising and promotion.
in the form of forums, blogs, video and • Integration: Will have positive business impact if
podcasting, etc. used hand in hand with other ERP systems.
Weaknesses Threaths
• Over reliance on the technology can mean • Security issues such as piracy and leakage of
disastrous consequences if system failure occur. trade secrets and other confidential information.
• Flooding of advertisement and spamming. • Usability - tendency of people to misuse the
• Spread of information is hard/difficult to control. new technology.
• Information is publicized without boundaries. • Risk of receiving malicious/fraudulent data.
• Information quality from an online forum may not • Corporate reputation
be reliable. • Adaption - cultural change
47. Tactics
Strategy
Social Research
Business Needs Measurement and ROI
Content
Stakeholder
Participation
Planning
Social Social Media
Capacity Objectives
48. Strategies
OBJECTIVE SOCIAL ENVIRONMENT
CONTENT
Tactics
Workflow
Org Culture
Social
Plan schedule SOCIALA Capacity
RESOURCES
TOOLS
Signal versus
TRAINING METRICS Disturbance
Time
POLICIES
RESULT/BUDGET Workforce
Purpose BUSINESS Budget
Blog
ROI MODEL
Sociala Outsourcing
Networks
ANALYSIS Objective LISTEN
Discovery line
RELEVANT
AUDIENCE
CONTENT Employees
Strategy line Externall
Participation
Implementations line Ongoing
Internall
Social Development
Management line
Audit line Main Point of Future Junction
station Interest station
50. Business Problem Solution Results
Employee had no voice Thought Farmer Duplication of work
decreased
Executive team had little
insight to ground level Employees no longer
isolated
Communication was broken
Easier to find information
Employees isolated and get job done
Executive team has more
insight
51. Business Problem Solution Results
Improve innovation, Wiki Intranet budget reduced
collaboration, and from 350k euros to 50-10k
knowledge sharing Internal blogs euros
Savings of 800k euros
Information and people Yammer annually by implementing
isolated employee ideas
Oce TV (video) Reduce video costs
annually by 40k euros
Social bookmarking Horizontal communication
Less reliance on IT
Silos broken down