Derek Rice gave a presentation on building and engaging an online community through social media. He discussed finding your target audience and influencers by listening on various social platforms. Content is key - it should be interesting, relevant and help position you as an expert. Engage your community by asking questions, conducting polls, rewarding participation and responding promptly. Monitor ongoing discussions to participate and strengthen relationships. Measure your goals and evolve your strategy based on what works best for your specific community.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
Social media allows people to share instant feedback about companies — positive and negative — with friends and followers. It also allows companies to join the conversation, establish themselves as respected experts and influencers within their fields, and to become a trusted friend. All it takes is an active, engaged, and loyal online community. If you build it, will they come? Probably not. But your chances increase if you build a strong foundation. So how do you do that?
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
Social media allows people to share instant feedback about companies — positive and negative — with friends and followers. It also allows companies to join the conversation, establish themselves as respected experts and influencers within their fields, and to become a trusted friend. All it takes is an active, engaged, and loyal online community. If you build it, will they come? Probably not. But your chances increase if you build a strong foundation. So how do you do that?
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Social marketing uses the benefits of doing social good to secure customer engagement.
In social marketing the distinguishing feature is its "primary focus on social good”
It is not a secondary outcome.
Not all public sector and not-for-profit marketing is social marketing.
And Social marketing is a non-profit marketing.
Social media and online video for mere mortalsRich Dietz
You’ve heard of Facebook, Twitter, and YouTube, but how do you put them to work for your organization? With so many options, where do you start and how do you engage your supporters in these new arenas?
Join us for an interactive workshop designed to kick start your social media and online video campaigns and allow you to connect effectively with supports and donors alike. You will learn about a variety of innovative strategies that utilize best-of-breed tools to help you improve constituent outreach, raise more money, and operate more efficiently.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...FeverBee Limited
Our current retention rates are terrible. In this presentation, Richard Millington, founder of online community consultancy FeverBee (www.feverbee.com), explains how we can systematically get more people to participate in a community.
This begins with changing our calls to action, introducing them into the right areas of the community, creating a sense of momentum, and then ensuring members have higher levels of competence, autonomy, and social relatedness. The talk ends with explaining the notion of influence and leadership within the community.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
From Listening to Engaging: Empowering Your Customers to Become Your Most Eff...StrongView
Date: Wednesday, May 19, 2010
Featured Speakers:
Brian Solis, Principal, FutureWorks
Ryan Deutsch, VP of Emerging Media, StrongMail
Social media is a powerful platform for fostering profitable customer relationships; however, many companies struggle getting past the listening phase. There's no question that listening is important, but limiting your social media efforts to this activity puts you in a purely reactive mode instead of empowering you to proactively shape the perception of your brand. In order to fully leverage the power of social media to advance your brand, you need to transition from listening to engaging.
In this interactive webinar, you will learn how to engage customers in meaningful and advantageous conservations that empower them to become partners in your marketing and customer service initiatives. Find out how to properly engender support of online champions in a mutually beneficial way that enable you to drive real business value from social media. Plus, get your questions answered in an extensive Q&A session.
Key things you will learn:
* How to transition from listening to engaging on the social web
* Strategies for empowering customers to become brand advocates
* Engagement tactics that foster mutually beneficial customer relationships
* How to attract online champions who will advance your brand on new social networks
* Social media tools for engaging customers and tracking the impact of your efforts
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Social marketing uses the benefits of doing social good to secure customer engagement.
In social marketing the distinguishing feature is its "primary focus on social good”
It is not a secondary outcome.
Not all public sector and not-for-profit marketing is social marketing.
And Social marketing is a non-profit marketing.
Social media and online video for mere mortalsRich Dietz
You’ve heard of Facebook, Twitter, and YouTube, but how do you put them to work for your organization? With so many options, where do you start and how do you engage your supporters in these new arenas?
Join us for an interactive workshop designed to kick start your social media and online video campaigns and allow you to connect effectively with supports and donors alike. You will learn about a variety of innovative strategies that utilize best-of-breed tools to help you improve constituent outreach, raise more money, and operate more efficiently.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...FeverBee Limited
Our current retention rates are terrible. In this presentation, Richard Millington, founder of online community consultancy FeverBee (www.feverbee.com), explains how we can systematically get more people to participate in a community.
This begins with changing our calls to action, introducing them into the right areas of the community, creating a sense of momentum, and then ensuring members have higher levels of competence, autonomy, and social relatedness. The talk ends with explaining the notion of influence and leadership within the community.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
From Listening to Engaging: Empowering Your Customers to Become Your Most Eff...StrongView
Date: Wednesday, May 19, 2010
Featured Speakers:
Brian Solis, Principal, FutureWorks
Ryan Deutsch, VP of Emerging Media, StrongMail
Social media is a powerful platform for fostering profitable customer relationships; however, many companies struggle getting past the listening phase. There's no question that listening is important, but limiting your social media efforts to this activity puts you in a purely reactive mode instead of empowering you to proactively shape the perception of your brand. In order to fully leverage the power of social media to advance your brand, you need to transition from listening to engaging.
In this interactive webinar, you will learn how to engage customers in meaningful and advantageous conservations that empower them to become partners in your marketing and customer service initiatives. Find out how to properly engender support of online champions in a mutually beneficial way that enable you to drive real business value from social media. Plus, get your questions answered in an extensive Q&A session.
Key things you will learn:
* How to transition from listening to engaging on the social web
* Strategies for empowering customers to become brand advocates
* Engagement tactics that foster mutually beneficial customer relationships
* How to attract online champions who will advance your brand on new social networks
* Social media tools for engaging customers and tracking the impact of your efforts
Guide to Getting Social presentation at the Association of Fundraising Professionals, Northern New England Annual Conference. November 3, 2012. Stowe, VT.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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1. Who to reach, what to say and how to say it Social Media Breakfast Bangor 4 August 2011 #SMBBGR
2. Who is this guy anyway? Derek Rice Rice Communications derek@derekrice.com derekrice.com twitter.com/derekjrice linkedin.com/in/derekrice
3. Wearer of many hats Copywriter Social media geek (Sporadic) blogger Journalist PR & marketing pro Communicator Storyteller What I’m not: expert, guru, rock star, Jersey Shore fan
4. Disclaimer There is NO one-size-fits-all method for building and growing an active, engaged, thriving online community.
8. What’s gonna work? Teamwork. Use your platforms to complement each other, and you’ll build deeper relationships with your audience.
9. An Online Community IS A messaging channel Conversational Community-driven Interactive Customer service An opportunity to build one-to-one relationships Free research
10. An Online Community IS NOT Traditional marketing Advertising A billboard Formal Self-centered Sales-driven
11. Why an online community? Build trust, which helps build brand recognition, loyalty and affinity Obtain a deeper understanding of your audience’s needs and wants Create one-to-one relationships with customers and prospects It’s what people want and expect
14. “The Participatory Web” Browse Interact Personalize Talk about and connect with what and who they’re browsing Share those interactions and experiences with others
15. Your opportunity Build relationships and trust with your target audience They can be your best allies, sharing your information with others who trust them Social media allows them to pass that along to hundreds more people
19. Factors to consider What do you hope to achieve with your social media efforts? Think concrete, tangible and quantifiable. How will you measure results against your goals?
20. Creative Dental Solutions Build awareness around Creative Dental Solutions Attract new patients/grow the practice Cultivate word-of-mouth recommendations Promote the importance of dental health Generate discussion and interaction around dental health and other topics that interest the target audience
21. Find your maestro Embarrassingly outdated image courtesy of Bit Social Media
22. Your manager The party host An active and high-profile community member Accountable to everyone Company Community The “voice” of your brand Sets the tone for the community Becomes your brand’s online persona
23. He or she should be Friendly Smart Patient Creative Proactive Fun Articulate An excellent writer Knowledgeable about your brand
26. What’s being said about: Your company Your competition Your industry Other factors that impact your business
27. Who’s talking? They may be interested in your company, product or industry (your target audience) Helps define and refine your target audience Your target audience may not be who you think they are
28. What are they saying? What topics generate the most discussion? This is what interests your audience Use this information to shape your messaging strategy
40. Compiling results A simple checklist or spreadsheet A more involved Word document where individual conversations are catalogued Anything in between Whatever works for you
42. Who are influencers? Recognizable Greater than average reach or impact through word of mouth in a relevant marketplace Their opinions matter to others Engaged in conversations with hundreds or thousands of people
47. Finding influencers Where do you find information that’s relevant to your industry or niche? These are some of your influencers They’re talking to your influencers. They’re talking about your influencers.
50. The Content Loop Good content = return visits = word of mouth = new members = more content (community-generated) Good content drives participation and growth
51. The right content Interesting and relevant to your audience Addresses audience members’ interests Sparks discussion Establishes you as an expert in your field Positions you as a valuable resource
52. Baby steps Focus on a handful of topics that reflect your audience’s shared interests. Build on these topics later, using your audience as a guide.
53. What people want Useful information on a topic they find interesting or attractive Engagement in experiences to improve their personal or professional life Examples: How to improve job performance or be a better parent
54. What they don’t want Information on how to buy more of your product Constant calls to action Communication that’s mostly brand-specific
56. Ask yourself: What value am I bringing to my community? Why would my community members care? What kind of conversation could this generate?
57. Content sources Google Alerts (set up during Listening) Blogs News outlets The web Community members Influencers Become the best source of information interesting, relevant and valuable your audience
58. Messaging Getting it right Finding the balance between self-interest and providing value in your messaging
59. Short and sweet Whatever you share, keep it bite-sized. It’ll be a quick read that can easily be passed on to others.
60. Seed online channels with content Who really wants to go first? Why would anyone join a barren or inactive community (which isn’t a community at all)? We all want to be part of something bigger than ourselves
61. Trial and error When to communicate Where to communicate How often to communicate What content resonates with your audience
63. Go time “Officially” activate your channels (Twitter, Facebook, etc.) Reach out to and interact with your target audience and influencers Invite them to join your community
66. Why it’s important Promote your community and attract new members Communities are driven by relationship building, not by the sales cycle Communicate with people as friends or potential friends, not as prospects People seek out those who share their interests Allows your community to be a platform for open, honest conversation
67. Wallflowers need not apply Ask open-ended, thought-provoking questions Conduct polls Offer incentives Contests * Coupons Reward good content and/or participation Join in others’ conversations Provide thoughtful, expert answers to questions Become a trusted friend
68. Engaging influencers Re-tweet something they’ve said on Twitter (add an interesting comment) Post on their Facebook wall or tag in one of your wall posts Comment on their blog post, YouTube video, etc. Mention them in a blog post Link to their website or blog
70. Did I mention participating? At least once a day Use multiple platforms Constant and consistent You don’t always have to start conversation Let others be heard Always respond to questions, comments, mentions, etc.
71. Why respond? Communication is a two-way street People want to know they matter Immediacy is key: respond quickly to complaints, endorsements or any kind of mentions. A response, especially a fast response, will build or strengthen trust
75. Handling negative feedback Balance between moderating (reactive) and managing (proactive) Often the best course of action is no action Know when (if ever) to delete a post ALWAYS save a screenshot before deleting a post Never get defensive
79. Monitoring tools Use your listening tools and tactics as you continue to monitor and participate in the conversation Use aggregation tools like TweetDeck, Seesmic, RSS feeds, SMS and email alerts for instant notification of updates to your community
80. TweetDeck Easy to use Allows you to monitor: Twitter Facebook LinkedIn Others Updates regularly, automatically
81. Change happens Tools, services and networks are constantly evolving, which means your community will evolve too Expect and be prepared for change, especially community-driven change If something isn’t working, don’t be afraid to ask the community what they’d like to see
82. If you remember nothing else … Be respectful Be genuine Be helpful Don’t fear the funny Take risks (within reason) Be human
84. Homework Today Identify your manager Set up your listening/monitoring tools (Google Alerts, Twitter searches, socialmention, etc.)
85. Homework The next 7-14 days Gather and compile information Identify your audience and influencers Set up at least a Facebook page and/or Twitter account Add content to your platforms Determine your messaging and content strategy
86. Homework Days 15-30 Launch Follow Invite members Engage Respond as much as possible Make the time!
87. Homework 30 days Evaluate your efforts Change what needs to be changed To infinity … and beyond Participate Monitor Measure Evolve