These slides make an argument that marketing channels in pharmacy are not limited to distribution channels. They include information, financing, and more.
Unit-I
Marketing:
Definition, general concepts and scope of marketing, distinction between marketing & selling.
Marketing environment. Industry and competitive analysis. Analyzing consumer buying
behaviour and industrial buying behaviour.
These slides make an argument that marketing channels in pharmacy are not limited to distribution channels. They include information, financing, and more.
Unit-I
Marketing:
Definition, general concepts and scope of marketing, distinction between marketing & selling.
Marketing environment. Industry and competitive analysis. Analyzing consumer buying
behaviour and industrial buying behaviour.
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
ย
Hello, friends
This PPT includes the explanation of Marketing Research, Role of Marketing Research and Marketing Research Process or Steps of Marketing Research.
Here you will get the definition of Marketing Research according to American Marketing Association.
If you are getting any doubt, you email me at: shashiprabhat566@gmail.com
From time to time every company will grow through a crisis that causes damage to the brand and negatively effects the customers perception. This SlideShare presentation has four tips on how to win back customer trust and rebuild your brand post crisis.
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
Product Life Cycle shows the stages that products go through from development to withdrawal from the market.
The companyโs differentiation and positioning strategies must change as the product, market, competitors changes over time.
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
ย
Hello, friends
This PPT includes the explanation of Marketing Research, Role of Marketing Research and Marketing Research Process or Steps of Marketing Research.
Here you will get the definition of Marketing Research according to American Marketing Association.
If you are getting any doubt, you email me at: shashiprabhat566@gmail.com
From time to time every company will grow through a crisis that causes damage to the brand and negatively effects the customers perception. This SlideShare presentation has four tips on how to win back customer trust and rebuild your brand post crisis.
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic
descriptions and socio-psychological characteristics of the consumer; market segmentation &
targeting. Consumer profile; Motivation and prescribing habits of the physician; patient's choice
of physician and retail pharmacist. Analysing the Market; Role of market research.
Product Life Cycle shows the stages that products go through from development to withdrawal from the market.
The companyโs differentiation and positioning strategies must change as the product, market, competitors changes over time.
Traditional selling process comprising of 7 steps is mentioned in this PPT. The difference between solution selling and Insight selling is brought to light. Referred Harvard Business Review and other leading Journals for making this PPT.
When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
HERE , THIS PPT IS IN DETAIL TELLING ABOUT ALL THE STEPS INCLUDING IN PERSONAL SELLING PROCESS... GO THROUGH IT FOR BETTER UNDERSTANDING ........#PERSONAL SELLING PROCESS #ADVERTISING #PRINCIPLES OF MARKETING .....
IF YOU LIKE IT THEN PLS SHARE WITH YOUR FRIENDS...
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website โ www.pmday.org
Youtube โ https://www.youtube.com/startuplviv
FB โ https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Personal Selling
1.Personal selling is oral communication with potential buyers of a
productwith the intentionof makingasale.
2.Personalselling is oneof theoldestformof promotion.
3. When Is it MoreUseful ?
1.Company is small or has insufficient funds to carry on an
advertising program.
2.Whenthemarketisconcentrated.
3.When the personality of the salesman is needed to establish
rapportorcreateconfidence.
4.Whentheproducthashigherunitvalue
4. When Is it MoreUseful ?
5. Requires demonstration.
6. Mustbefitted totheindividual customerโsneeds.
7. Ispurchased frequently.
5. Personal selling โ
1) two-wayflowof communication
2) betweenabuyer andseller
3) a face-to-faceor realtimeencounter
Why are โ face to faceโ and โtwo-wayโ
important?
Definitions
10. IMPORTANCE OF PERSONAL
SELLING
Following points explain the importance or benefits of
personal selling:
1. Two-Way Communication
2. Personal Attention
3. Detailed Demonstration
4. Complementary to other Promotional Tools
5. Immediate Feedback
6. Individual Services
7. Flexibility
8. Customer Confidence
9. Triple Rewards
10. Improving Image
11.
12. Prospecting & Qualifying
Pre approach
Approach
Presentation &
Demonstration
Overcoming Objections
Follow up
Follow up & service
Trial Close/ Closing the sale
Overcoming Objections
Presentation & Demonstration
Approach
Pre-Approach
Prospecting & Qualifying
13. I. PROSPECTING & QUALIFYING
PROSPECTING
A prospect is an individual, a family or an organization who needs a product or service, the
salesperson is selling and also has the ability to buy.
Methods include referrals from existing customers, internal company sources, external sources
etc.
QUALIFYING
The necessary conditions for the probable prospect or the lead to get qualified to the prospect or
potential customer are as follows:
โข The probable prospect has a need for the product/service being sold
โข He/she has ability to buy
Prospects after qualifying are placed into 3 groups-
โข HOT PROSPECTS- Good requirement of the product & financially sound
โข WARM PROSPECTS- Medium requirements & financially sound
โข COOL PROSPECTS- Low requirement of the product & their financially capacity may or may
not be good
14. II.PRE-APPROACH
It includes two tasks: information gathering in greater
depth about the prospect and planning the sales call on
the prospect.
Information gathering- Information about prospectโs
business, its products, purchasing practices, name &
background of people who make decisions
Planning the sales call- Setting call objectives and planning
the sales strategy
15. III. APPROACH
The appointment to see the prospect for the first time
is called the approach. It refers to the initial contact
between the salesperson and the prospective customer.
During this stage the sales person takes a few minutes
for โsmall talkโ and get to know the potential customer.
The goal of the approach is to determine the specific
needs and wants of the individual customer, as well as
allowing the potential customer to relax and open up.
Different approaching techniques are as follows:
โข Introductory Approach
โข Referral Approach
โข Product Approach
16. IV. PRESENTATION &
DEMONSTRATION
After the salesman has established his first contact with
the customer and has got his attention he must motivate
him to buy the product. The salesman tells about the
functions of the product, benefits to be received, its
unique features etc.
17. Following presentation approaches may be used:
(i) Canned approach โ Memorized or scripted talk
covering the main points.
(ii) Formula approach โ The sales person first
identifies the buyerโs needs, attitudes and buying style.
Then the sales person moves into a formula
presentation that how the product will satisfy that
buyerโs needs. It follows a general plan.
(iii) Need satisfaction approach โ It starts with a search
for customersโ needs by getting the customer to do
some talking. This approach calls for good listening
and problem solving skills.
18. V. OVERCOMING OBJECTIONS
In some cases, after the sales presentation &
demonstration, the potential customer will have some
questions or concerns. In order to secure a sale, the
salesperson must address these questions or concerns;
this step is referred to as โhandling objectives.โ
Two types of objections-
โข Psychological (hidden) objections
โข Logical (practical) objections
Methods of overcoming objections are to ask questions,
third party certificate etc.
19. VI. TRIAL CLOSE/ CLOSING THE SALE
Statements used to trial close:
โข To what extent this product meets with your needs?
โข Which of these benefits are important to you?
20. Buying signals:
โข Examining the product
โข Asking another personโs opinion
โข Asks questions
โข Becomes friendly
Closing Techniques:
โข Alternative choice close
โข Assumptive close
โข Summary of benefits close
โข Special offer close
21. VII. FOLLOW-UP & SERVICE
The final step in the personal selling process is referred
to as the โfollow up.โ The follow up involves the
salesperson contacting the customer after the sale to
ensure that the customer is satisfied. If the customer has
any existing issues with the product, the salesperson will
address them. A successful follow up stage of personal
selling can be very effective in ensuring repeat sales,
evaluating the effectiveness of the salesperson, and
obtaining additional referrals from the satisfied
customer.
22. Six Things Which Makes A
Salesman Successful
1.Knowtheproduct
2.Knowthecompany
3.Knowthecompetition
4.Knowthecustomer
5.Knowtheprocessof selling
6.Knowown self