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E-Commerce
Technologies
Objectives
Inthischapter,youwilllearn about:
•FindingandevaluatingWeb-hosting
services
•Basicfunctionsof electroniccommerce
software
•Advancedfunctionsof electronic
commercesoftware
1- Web Hosting
Alternatives
AWebhost isinthebusinessof providingserverspace, Web
servicesandfilemaintenanceforWebsitescontrolled by
individualsorcompaniesthatdonothavetheirownweb
server.
1-1 Self-hosting
– Runningservers in-house
– Mostoftenusedbylarge companies
1-2 Commerce service providers (CSPs)
– ProvideInternetaccessandWeb-hostingservices
– Helpcompaniesconductelectroniccommerce
–OfferWebservermanagementandrentapplication
software
2- Basic Functions of Electronic
Commerce Software
Softwareandhardwareproductsforbuilding sites
– Externallyhostedstoreswithsoftware tools
–Sophisticatedelectroniccommercesoftwaresuites
Electroniccommercesoftwareneedsdeterminedby–
Expectedenterprise size
– Projectedtrafficand sales
– Budget
•Consideronlinestorecreationcostsversusbrickand
mortarcosts
•Considerexternalorin-househost costs
2- Basic Functions of Electronic
Commerce Software
– Catalog display
– Shoppingcart capabilities
– Transaction processing
Largercomplexsitesmay include:
– Softwareaddingfeaturesandcapabilitiestobasic
commercetoolset
2-1 Catalog Display
Catalog organizes goods and services being sold
– Organizesofferingsinto departments
– Webstore advantage
• Singleproductmayappearinmultiplecategories
Catalog:listingof goodsand services
2-2 Shopping Cart
Electroniccommerce earlydays
– Usedforms-based shopping
•Shoppersselecteditemsbyfillingoutonline forms
•Awkwardif orderingmorethanoneortwoitems
– Problems
•Needtowritedownproductcodes,unitprices,other
informationbefore ordering
•Customersforgotwhethersubmitbuttonclicked
– Confusinganderror prone
2-2 Shopping Cart
Electronicshopping carts:
– Nowthestandardmethodforprocessingsales
– Keeptrackof itemscustomerselected
– Mayviewcartcontents,additems,remove items
– Orderingrequiresasimpleclick
•Itemdetailsstoredautomaticallyincart
– Buttonclickexecutesthepurchase transaction
– Shoppingcart software
•BIZNETInternetServices,SalesCart,WebGenie
Software–
Webunabletorememberanythingfromonetransmissionor
sessionto another
– Toretrieveshoppingcartinformationlaterusecookies
2-3- Transaction Processing
–Transactionprocessing:occurswhenshopperproceeds
tovirtualcheckoutcounter
•Clickcheckoutbutton
–Electroniccommercesoftwareperformsnecessary
calculations
–Webbrowsersoftwareandseller’sWebserversoftware
switchintosecurecommunication state.
– Mostcompaniesuseaccountingsoftware package
•Recordssalesandinventorymovements
•Requiresintegrationwithaccounting software
2-3- Transaction Processing
– FedExandUPS shippingratesoftwareintegrateswithe-
commercesoftware
Other calculations
•Coupons,specialpromotions,time-sensitiveoffers
– Large companies
•Integrationmaybecomplex
3- Advanced Functions of
Electronic Commerce Software
– Section topic
•Electroniccommercesoftwarefeatures
– Mostlargecompanies have:
•Electroniccommerce operations
•Substantialbusiness activity
– Importanttointegrate
•Electroniccommerceactivitiesintothecompany’sother
operations
– Basicelement:collectionof databases
4- Databases
– Databases: Collectionof information
•Storedonacomputerinahighlystructured way
– Database manager (databasemanagement software)
•Makesiteasyforusersto:Enter,edit,update,retrieve
informationinthe database
•Examples:MicrosoftAccess,IBMDB2, MicrosoftSQL
Server, Oracle
– Distributed information systems
•Largeinformationsystemsstoringdatainmany
differentphysical locations
– Distributed database systems
•Databaseswithindistributedinformation systems
– Determine database support level:
•Providedbyanyelectroniccommerce software
5- Middleware
•Takessalesandinventoryshipmentsinformationfrom
electroniccommercesoftware
•Transmitstoaccountingandinventorymanagement
software
•Companiescanwriteownmiddleware
•Companiescanpurchasecustomizedmiddleware
– Interoperability
•Makinginformationsystemsworktogether
•Importantgoalwheninstallingmiddleware
6- Web Services
– Web services
• Softwaresystemssupportinginteroperablemachine-to-
machineinteractionoveranetwork
• Setof softwareandtechnologiesallowingcomputersto
usetheWebtointeractwitheachother directly
– Application program interface (API)
• Generalnameforthewaysprogramsinterconnectwith
eachother
– Web APIs: interactionovertheWeb
6-1 What Web services can do
– Offerimprovedcustomerservice,reduced costs
– TransmitXML-taggeddata
•Fromoneenterpriseintegratedapplication toanother
– Providedatafeedsbetweentwodifferentcompanies
6-2 How Web services work
– Keyelement
•Programmerswritesoftwareaccessingbusiness
applicationlogicunitswithoutknowingdetails
– Machine-to-machine communication
•Allowsprogramswrittenindifferentlanguageson
differentplatformstocommunicate,accomplish
transactionprocessing,andperformotherbusiness
tasks
•OriginallyaccomplishedwithHTML
•ImplementedwithXMLtoday
– FirstWeb services
•Information sources
•Incorporateinformationsourcesintosoftware
applications
6-2 How Web services work
– Moreadvanced example
•Webservicespurchasingsoftwareusedtoobtain
vendorprice information
•Purchasingagentauthorizespurchaseusingsoftware
tosubmitorder,trackuntilshipmentreceived
•Vendor'sWebservicessoftwarechecksbuyer’s
credit,contractswithfreightcompany
7- Mall-Style Commerce Service
Providers
– Providesmallbusinesses with:
•Internetconnection,Websitecreation tools
•LittleornobanneradvertisingclutterCharges
•Lowmonthlyfee
•One-timesetup fees
•Percentageof (or fixed)amountforeachtransaction
7- Mall-Style Commerce Service
Providers
– Provides:
• Onlinestoredesigntoolsandstorefront templates
• Easy-to-use interface
• Webpage-generation capabilities
• Page maintenance
• Shoppingcartsoftwarecapabilities
• Paymentprocessing services
8- Customer Relationship
Managemen Software
– Goal
•Understandeachcustomer’sspecificneeds
•Customizeproductorservicetomeetthoseneeds
– Idea
•If customerneedsmetexactly
*Customerwillpaymoreforgoodsorservices
– Customerrelationshipmanagement(CRM)software
•Obtainsdatafromoperations software
•Gathersdataaboutcustomer activities
• Usesdatatoconductanalyticalactivities
8- Customer Relationship
Managemen Software
– Basicformof CRM
•Usescustomerinformationtosellmoregoodsor
services
– Advancedformof CRM
•Deliversextremelyattractive,positivecustomer
experiences
– CRM business importance
•Maintainingcustomer loyalty
•Maintainingpositive,consistentcontactsatthe
purchasing company
– CRM software source
•Companiescreatetheirown
9- Supply Chain Management
Software
– Helpscompaniescoordinateplanningandoperationswith
industrypartners
– Twogeneralfunctiontypes:planningandexecution
•SCM planningsoftware:Usesinformationfromeach
supplychain participant
•SCM executionsoftware:Helpswithwarehouseand
transportationmanagement
10- Content Management Software
– Controlslargeamountsof text,graphics,mediafiles
– Importanceheighteneddueto:
•Increaseduseof smartphones,netbookcomputers,
padcomputing devices
– E-commerce software
•Maycomewithwizardsandotherautomatedhelpers
forcreatingtemplatedriven pages
– BusinessesoftencustomizeWebpageswithcompany
andproductpicturesand text
11- Knowledge Management
Software
– Systemsmanagingknowledgeitself
•Ratherthandocumentaryrepresentationsof that
knowledge
– Fourmain tasks
• Collectandorganize information
• Shareinformationamong users
• Enhanceabilityof usersto collaborate
• Preserveknowledgegainedthroughinformation use
Thank you!

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Electronic Commerce Technologies.pptx

  • 3. 1- Web Hosting Alternatives AWebhost isinthebusinessof providingserverspace, Web servicesandfilemaintenanceforWebsitescontrolled by individualsorcompaniesthatdonothavetheirownweb server. 1-1 Self-hosting – Runningservers in-house – Mostoftenusedbylarge companies 1-2 Commerce service providers (CSPs) – ProvideInternetaccessandWeb-hostingservices – Helpcompaniesconductelectroniccommerce –OfferWebservermanagementandrentapplication software
  • 4. 2- Basic Functions of Electronic Commerce Software Softwareandhardwareproductsforbuilding sites – Externallyhostedstoreswithsoftware tools –Sophisticatedelectroniccommercesoftwaresuites Electroniccommercesoftwareneedsdeterminedby– Expectedenterprise size – Projectedtrafficand sales – Budget •Consideronlinestorecreationcostsversusbrickand mortarcosts •Considerexternalorin-househost costs
  • 5. 2- Basic Functions of Electronic Commerce Software – Catalog display – Shoppingcart capabilities – Transaction processing Largercomplexsitesmay include: – Softwareaddingfeaturesandcapabilitiestobasic commercetoolset
  • 6. 2-1 Catalog Display Catalog organizes goods and services being sold – Organizesofferingsinto departments – Webstore advantage • Singleproductmayappearinmultiplecategories Catalog:listingof goodsand services
  • 7.
  • 8. 2-2 Shopping Cart Electroniccommerce earlydays – Usedforms-based shopping •Shoppersselecteditemsbyfillingoutonline forms •Awkwardif orderingmorethanoneortwoitems – Problems •Needtowritedownproductcodes,unitprices,other informationbefore ordering •Customersforgotwhethersubmitbuttonclicked – Confusinganderror prone
  • 9. 2-2 Shopping Cart Electronicshopping carts: – Nowthestandardmethodforprocessingsales – Keeptrackof itemscustomerselected – Mayviewcartcontents,additems,remove items – Orderingrequiresasimpleclick •Itemdetailsstoredautomaticallyincart – Buttonclickexecutesthepurchase transaction – Shoppingcart software •BIZNETInternetServices,SalesCart,WebGenie Software– Webunabletorememberanythingfromonetransmissionor sessionto another – Toretrieveshoppingcartinformationlaterusecookies
  • 10.
  • 12. 2-3- Transaction Processing – FedExandUPS shippingratesoftwareintegrateswithe- commercesoftware Other calculations •Coupons,specialpromotions,time-sensitiveoffers – Large companies •Integrationmaybecomplex
  • 13.
  • 14. 3- Advanced Functions of Electronic Commerce Software – Section topic •Electroniccommercesoftwarefeatures – Mostlargecompanies have: •Electroniccommerce operations •Substantialbusiness activity – Importanttointegrate •Electroniccommerceactivitiesintothecompany’sother operations – Basicelement:collectionof databases
  • 15. 4- Databases – Databases: Collectionof information •Storedonacomputerinahighlystructured way – Database manager (databasemanagement software) •Makesiteasyforusersto:Enter,edit,update,retrieve informationinthe database •Examples:MicrosoftAccess,IBMDB2, MicrosoftSQL Server, Oracle – Distributed information systems •Largeinformationsystemsstoringdatainmany differentphysical locations – Distributed database systems •Databaseswithindistributedinformation systems – Determine database support level: •Providedbyanyelectroniccommerce software
  • 17. 6- Web Services – Web services • Softwaresystemssupportinginteroperablemachine-to- machineinteractionoveranetwork • Setof softwareandtechnologiesallowingcomputersto usetheWebtointeractwitheachother directly – Application program interface (API) • Generalnameforthewaysprogramsinterconnectwith eachother – Web APIs: interactionovertheWeb
  • 18. 6-1 What Web services can do – Offerimprovedcustomerservice,reduced costs – TransmitXML-taggeddata •Fromoneenterpriseintegratedapplication toanother – Providedatafeedsbetweentwodifferentcompanies
  • 19. 6-2 How Web services work – Keyelement •Programmerswritesoftwareaccessingbusiness applicationlogicunitswithoutknowingdetails – Machine-to-machine communication •Allowsprogramswrittenindifferentlanguageson differentplatformstocommunicate,accomplish transactionprocessing,andperformotherbusiness tasks •OriginallyaccomplishedwithHTML •ImplementedwithXMLtoday – FirstWeb services •Information sources •Incorporateinformationsourcesintosoftware applications
  • 20. 6-2 How Web services work – Moreadvanced example •Webservicespurchasingsoftwareusedtoobtain vendorprice information •Purchasingagentauthorizespurchaseusingsoftware tosubmitorder,trackuntilshipmentreceived •Vendor'sWebservicessoftwarechecksbuyer’s credit,contractswithfreightcompany
  • 21. 7- Mall-Style Commerce Service Providers – Providesmallbusinesses with: •Internetconnection,Websitecreation tools •LittleornobanneradvertisingclutterCharges •Lowmonthlyfee •One-timesetup fees •Percentageof (or fixed)amountforeachtransaction
  • 22. 7- Mall-Style Commerce Service Providers – Provides: • Onlinestoredesigntoolsandstorefront templates • Easy-to-use interface • Webpage-generation capabilities • Page maintenance • Shoppingcartsoftwarecapabilities • Paymentprocessing services
  • 23.
  • 24. 8- Customer Relationship Managemen Software – Goal •Understandeachcustomer’sspecificneeds •Customizeproductorservicetomeetthoseneeds – Idea •If customerneedsmetexactly *Customerwillpaymoreforgoodsorservices – Customerrelationshipmanagement(CRM)software •Obtainsdatafromoperations software •Gathersdataaboutcustomer activities • Usesdatatoconductanalyticalactivities
  • 25. 8- Customer Relationship Managemen Software – Basicformof CRM •Usescustomerinformationtosellmoregoodsor services – Advancedformof CRM •Deliversextremelyattractive,positivecustomer experiences – CRM business importance •Maintainingcustomer loyalty •Maintainingpositive,consistentcontactsatthe purchasing company – CRM software source •Companiescreatetheirown
  • 26. 9- Supply Chain Management Software – Helpscompaniescoordinateplanningandoperationswith industrypartners – Twogeneralfunctiontypes:planningandexecution •SCM planningsoftware:Usesinformationfromeach supplychain participant •SCM executionsoftware:Helpswithwarehouseand transportationmanagement
  • 27. 10- Content Management Software – Controlslargeamountsof text,graphics,mediafiles – Importanceheighteneddueto: •Increaseduseof smartphones,netbookcomputers, padcomputing devices – E-commerce software •Maycomewithwizardsandotherautomatedhelpers forcreatingtemplatedriven pages – BusinessesoftencustomizeWebpageswithcompany andproductpicturesand text
  • 28. 11- Knowledge Management Software – Systemsmanagingknowledgeitself •Ratherthandocumentaryrepresentationsof that knowledge – Fourmain tasks • Collectandorganize information • Shareinformationamong users • Enhanceabilityof usersto collaborate • Preserveknowledgegainedthroughinformation use