Four tips on how to win back customer trust and rebuild a brand following a crisis include: 1) openly responding to immediate customer concerns and vowing to fix issues; 2) being transparent about people responsible; 3) realigning internal teams behind the brand's values through collaboration and education; and 4) taking a radical step to give a competitive advantage and show courage to change in the name of values.

1. Four tips on how to win back customer trust
and rebuild your brand following a crisis

2. 2
From time to time a company will go
through a crisis that damages the brand
and effects the public’s perception.
This brings up two questions that the
brand must answer…

3. 3
How do you rebuild public
confidence in the brand?
How do you win back
customer trust?
and

4. 4
Here we have four tips
on how to win back
customer trust…

5. 1. Respond openly to immediate customer concerns

6. 6
Address customer anxiety
and
vow to fix all issues
in order to
win back the trust
of your customers.

7. 2. Be transparent about the people responsible
7

8. 8
Be honest and ruthless
when you rid your company
of the people responsible.

9. 3. Realign all internal teams behind the brand’s values
9

10. 10
Promote inter-departmental
collaboration and prioritize
brand education among all staff.
Ensure the brand is
communicating integrity and
reliability.

11. 4. Take a radical step
11

12. 12
Make an ambitious
but brand-mending move.
Give yourself a competitive
advantage in order to repay
loyal customers and
shareholders.

13. 13
Show the world that your
company has the courage to
change in the name of
the brand’s values.