George Gibbs is a student at Full Sail University studying Entertainment Business. He has 10 years of experience working live sports events and wants to pursue a career in esports event management. His goal is to help esports athletes build their brands and increase participation and viewership for Real Sport esports organizations. He is developing his skills in areas like social media marketing, project management, and time management to become a competitive candidate for event management roles.

1. PERSONAL BRAND EXPLORATION
George Gibbs
Project & Portfolio I: Week 1
January 11, 2021

2. A Metro Atlanta Native, born to a Navy Pilot
and Fashion Art Major, George Gibbs grew up
an innovator with a true understanding of
going after your dreams. Being the eldest of
two, leadership is natural to him, and being
born with amniotic bands syndrome has make
his personality create a bright warmth when he
enters the room. For these reasons, Gibbs has
always had a passion for producing high quality
events. Working with his father at music and
live sporting events, he’s attending Full Sail
University in the Entertainment Business
Program to better enhance his event and
business management skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Program Manager
•Media Program Director
•Marketing Manager
BRAND ARCHETYPE - creating
environments and experiences that
give others the opportunity to live
out their dreams and show off their
skills. Using innovation will be his
key to promote players and
generate audience engagement in
Real Sport esports.
Event Management for Real Sport esports
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 60% Male,
30-40 years old, Majority
Caucasian, Married, College
Educated, Lives in Orlando,Fl.
• PSYCHOGRAPHICS: Regularly
Attends Sporting and Other
Live Events, Avid self
improvement enthusiasts, Leans
more toward liberal views of the
world, and enjoys working out.
• IDEAL AUDIENCE MEMBERS:
Stefano Floris, Assistant Program
Manager (EA), Ronny Dickstein,
Competitive Gaming Program
Manager (EA), Andrew Enchanique,
Madden Competitive Gaming
Recruitment and Hiring Manager at EA and 2K
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation,2022)
• Earn an entry level program management position at EA.
‣ Using LinkedIn to gain company connections, and
communicating regularly with third party Madden and
FIFA esports organizations.
Mid Term: (2024)
• Developed a successful competitive entertainment
environment for Real Sport esport athletes focused on
building their player brands and growing the viewing
audience
‣ Increase event participation by 35% across all
platforms by years end 2024
Long Term: (2040)
• Establish an esports media company designed to help
players develop their skills, gain recognition in the
community, and be regularly rewarded for their achievement.
‣ Save $100,000, complete 10 Major Tournaments, and
secure 3 business partners by years end 2024

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 70%
Social Media Marketing 56%
Public Speaking 80%
Attention to Detail 70%
SOFT
HARD
Microsoft Excel 10%
SharePoint 5%
Time Management 80%
Inter-Department Communication 80%
SOFT
HARD

7. I help Real Sport esports organizations
increase their competitive participation and
increase audience interaction by
entertaining and inspiring players to be
recognized as the best.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 Years in Video Production
• 10 Years in Live Sports Event Production
for Semi Pro Sports
Education:
• Entertainment Business, B.S., Full Sail University (2021)
Volunteer:
• DreamHack 2019 Atlanta
• 10 Years as High School PA Associate PA
Announcer

9. COMPETITION
Reginald Owens
Industry Experience:
• Event Coordinator Intern at Grand
Hustle from 2015-2016
• Currently an Event Coordinator at
Showcase Atlanta
Education:
• Entertainment Business Master’s at Full Sail
University 2015-2016
• Marketing and Sales Intern 2014-2015
Leadership Experience:
• Does not include in profile.
Skills and Proficiencies:
• Event Planning - 2 endorsements
• Event Management - 1 endorsement
George Gibbs
Overall Online Presence:
• Less than 50 connections, no custom banner image,
amateur headshot ,detail on profile is obsolete, no
articles published , no social media found, no custom
URL on LinkedIn.
• Grade: Poor, 10 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 10 Years Live Sports Events service in
Semi Pro Sports
Education:
• Current Entertainment Business student at Full Sail
University
Leadership Experience:
• Team Lead at Andretti Indoor Karting and Gaming
since 2018
• Supervisor at Six Flags White Water Summer 2017
Skills and Proficiencies:
• Event Planning - 0 endorsements
• Live Events - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less than 10 connections, no custom banner, amateur
headshot, no detail on profile, no articles published,
limited social media activity, no custom LinkedIn URL
• Grade: Poor, 5 out of 100

10. COMPETITION
Andrew Echanique
Noteworthy Experience:
• Program Manager since 2016 at EA
• Convention Service Manager for Tampa Convention
Center
• Game Day Ops/ Live Events Supervisor for Tampa
Bay Buccaneers
George Gibbs
HEADSHOT
Industry Experience:
• 4 years of Program Manager
experience at Electronic Arts
Education:
• Sports Management Bachelor’s and Master’s from
University of Florida
Skills and Proficiencies:
• Event Planning - 34 endorsements
• Sports Management - 32 endorsements
• Event Management - 17 endorsements
Overall Online Presence:
• 500+ Connections, no custom banner image,
professional quality headshot, limited profile detail, no
articles published, no social media activity, no custom
LinkedIn URL.
• Grade: Average, 58 out of 100
Industry Experience:
• 10 Years Live Sports Events service in
Semi Pro Sports
Education:
• Current Entertainment Business student at Full Sail
University
Leadership Experience:
• Team Lead at Andretti Indoor Karting and Gaming
since 2018
• Supervisor at Six Flags White Water Summer 2017
Skills and Proficiencies:
• Event Planning - 0 endorsements
• Live Events - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less than 10 connections, no custom banner, amateur
headshot, no detail on profile, no articles published,
limited social media activity, no custom LinkedIn URL
• Grade: Poor, 5 out of 100

11. BRAND POSITION
For Real Sport esports organizers and participants
who desire a competitive environment , I provide
an innovative perspective on how to be better
players, have more opportunities to showcase
their talents, and build their player brands helping
them to level up as esports athletes.
GEORGE“THE XP”GIBBS
George received the
nickname
“XP” during his time
helping others
Level Up in their daily lives.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Esports Business Summit
‣ Oct 18-20 | Las Vegas, NV
• DreamHack Dallas
‣ TBD | Dallas, TX
• DreamHack Atlanta
‣ TBA | Atlanta, GA
Digital Marketing
• Primary Content: Establish a podcast called “Leaderboards
Live” Weekly news updates and alerts on the happenings within
the Real Sports esports community.
• Primary Tools: Reddit, YouTube, and Instagram will be our main
content distribution platforms. Content will be scheduled for
three times a week on YouTube, with regular post and teasers on
IG and reddit. There will also be monthly articles with full month
to month breakdowns of industry news and interviews.
• Website: Full Sail Digital portfolio used for showcasing school
work; blog to showcase knowledge of the community and
highlight podcast episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level program manager with at least
10 years experience in Live Event management. They
have to believe there is always a way to improve.
September 2021
Formal Education
• Entertainment Business B.S. Aug. 2022
Technical Skills
• Project Management Certification, Kennesaw State
University, December 2022
• Social Media Marketing Certification - HubSpot, Oct
2021
• C++ Certified - Udacity, April 2022
Soft Skills
• Time Management Fundamentals - LinkedIn Learning,
March 2021
• Online Marketing Fundamentals - LinkedIn Learning,
July 2021
• Become a Multimedia Specialist - LinkedIn Learning,
December 2021

14. George Gibbs
You know how Real Sport esports
participants aren't as well known as other
esports athletes, and not receiving as massive a
prize pool? Well, what I do is create interactive and engaging
content to connect fans of this esports category to their favorite players, and
giving them opportunities to develop and showcase their talents. In fact, I
have developed content marketing strategies for clients in order to increase
their social media following and increase profits.
“

15. REFERENCES
Echanique, A. (2021). Home. LinkedIn https://
www.linkedin.com/in/andrew-echanique/
Owens, R. (2021). Home. LinkedIn. https://www.linkedin.com/
in/reginald-owens-63b127100/
Esports Business Summit (2021). Esports Business Summit.
https://www.esportsbiz.com/go/esports-business-
summit-2021/
Media Program Director (2020). Onet Online. https://
www.onetonline.org/link/summary/27-2012.03
Marketing Manager. (2020). Onet Online https://
www.onetonline.org/link/summary/11-2021.00
Meeting, Convention, and Event Planners (2020). Onet Online.
https://www.onetonline.org/link/summary/13-1121.00
Associate Program Manager, Madden Competitive Gaming
(2021). LinkedIn Jobs. https://www.linkedin.com/jobs/search/?
currentJobId=2296210226&geoId=103644278&keywords=ea%
20sports&location=United%20States
DreamHack (2021). DreamHack.https://www.linkedin.com/jobs/
search/?
currentJobId=2296210226&geoId=103644278&keywords=ea%
20sports&location=United%20States
Floris, S. (2021). Home. LinkedIn. https://www.linkedin.com/in/
stefano-floris-a21b84a8/
Dickstein, R. (2021). Home. LinkedIn. https://
www.linkedin.com/in/ronny-dickstein-75019323/