2. The eldest of five siblings, Jessy Taveras grew up in the
crowed and multi-culturally diverse borough of Queens, NY
which shaped her creativity, go-getter attitude, and her
inclusive work ethics and principles. Jessy has been an avid
music fan her entire life and started out her career in show
production at the age of 16, working teen rock nights at the
famous CBGB’s. With over 10 years of experience in event
planning and show production, Jessy dreams of combining
her love for the live show experience with her new found
interest in digital marketing and storytelling. Jessy enrolled
in the Digital Marketing degree program at Full Sail
University where she is focused on developing her digital
marketing and search engine optimization skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Social Media Content Strategist
• Communications Associate
• Ad Operations - Brand Associate
Magician Archetype - producing
brand stories that transform lives by
highlighting manifested dreams. Using
industry trends and defining new ones
to fascinate audiences, increase
viewership and inspire them to attend
concerts and follow upcoming artists
on social media and streaming
platforms.
Digital Marketing for Artist Development & Management Organizations
4. • DEMOGRAPHICS: 80% Male, 27-35
years old, split, Black & White,
College Educated, Located in the
UK & on the West Coast.
• PSYCHOGRAPHICS: Enjoys music &
tech news, and international
travel.
• IDEAL AUDIENCE MEMBERS: Robin Ellis,
(Kobalt Music Group) , Connor R. (Kobalt
Music Group), Daniel Colman (Netflix),
Maya Ben Yair (Netflix)
Recruiters & Hiring Managers at Netflix, Kobalt Music Group,
Live Nation, & United Talent Agency
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at a small internet ad
agency, or TV network in the campaign operations
department.
• Connect with, and send a follow up promotional email to, 25
Ad agency team members living in LA, on LinkedIn by
December 31, 2020.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed at
expanding viewership for videos.
• Land job at Netflix as
Campaign Operations Coordinator.
• Expand year-over-year subscribers, and viewers of Netflix
Originals by 20%, nationwide by
December 31, 2025.
Long Term: (2035)
• Launch Artist Coaching and Consulting Firm that helps
aspiring artists increase their fanbase and build their careers.
• Secure 3 business partnerships.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
SEO 10%
Time Management 70%
SOFTHARD
CRM Software 40%
WordPress CMS 10%
Professional Writing 80%
Public Speaking 80%
SOFTHARD
Critical Analysis 60%
7. I help professional Television & Music
organizations increase viewership,
ratings, and overall attendance by
entertaining and inspiring millennials
through digital media storytelling.
PROMISE
8. CREDENTIALS
Work Experience:
• 10 years in event production
• 3 years in social media marketing for
various upcoming artist page. Successfully
brought 10 artist pages to followings of over
30k. Increased artist streaming on Spotify
and apple music, through SEO methods, to
over 150k streams per artist.
• 5 years in customer service, and internal
storytelling for Leadership at Capital One.
Education:
• Digital Marketing, (B.A), Full Sail
University. (2022)
• Design Thinking Certificate, MIT, (2018)
Awards:
• Two time “Employee of The Year”, at
Capital One.
9. COMPETITION
Krystle Haines
Industry Experience:
Currently employed at Netflix as
“Social Coordinator”
Education:
Film, B.S. at Full Sail University
Leadership Experience:
Executive Producer
Director of Creative Operations
Executive creative Producer
Skills and Proficiencies:
Video Production - 18 endorsements
Film Production - 16 endorsements
Social Media Marketing - 8 endorsements
Jessy Taveras
Overall Online Presence:
500+ connections, banner image customized,
professional headshot, detailed experience throughout
profile, no articles published, private on social media,
URL customized
Grade: Good, 80 out of 100
Industry Experience:
• Produced over 200 artist showcases,
managed over 20 statewide tours for
performing acts.
• Built the social media following of
over 20 artist clients.
Education:
• Current student enrolled in Digital Marketing, B.S.
at Full Sail University
Leadership Experience:
• Location Manager for a Digital Bank for Capital One
• Founded and Ran Non-Profit Artist Coalition for 5
years.
Skills and Proficiencies:
• Social Media - 14 endorsements
• Blogging - 11 endorsements
• Event Management - 7 endorsements
• Leadership - 2 endorsement
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile, no articles published,
sporadically active on personal social media
accounts, URL customized
• Grade: Average, 65 out of 100
10. COMPETITION
Carolyn Girondo
Industry Experience:
2+ years employed at Roc Nation as
Director of Digital Marketing
4+ Years in Music working for various
music labels.
Education:
Communications, B.A. from James Madison University.
Skills and Proficiencies:
Social Media - 46 endorsements
Leadership - 39 endorsements
Marketing - 23 endorsements
Overall Online Presence:
500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, one
recommendation, URL customized,
Grade: Good, 70 out of 100
Industry Experience:
• Produced over 200 artist showcases,
managed over 20 statewide tours for
performing acts.
• Built the social media following of
over 20 artist clients.
Education:
• Current student enrolled in Digital Marketing, B.S.
at Full Sail University
Leadership Experience:
• Location Manager for a Digital Bank for Capital One
• Founded and Ran Non-Profit Artist Coalition for 5
years.
Skills and Proficiencies:
• Social Media - 14 endorsements
• Blogging - 11 endorsements
• Event Management - 7 endorsements
• Leadership - 2 endorsement
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile, no articles published,
sporadically active on personal social media
accounts, URL customized
• Grade: Average, 65 out of 100
Jessy Taveras
Leadership Experience:
Blah s.
11. BRAND POSITION
I use my passion for the creative
experience to motivate artists and
production teams to work together more
effectively to deliver memorable content
that tells a story.
JESSY TAVERAS
12. NETWORKING & MARKETING
Industry Events & Organizations
2020 Money Moves Summit & Digital Conference
by Create & Cultivate
May 5th | Online
American Marketing Association (AMA)
Collegiate Membership | Los Angeles Chapter
Women In Music | Los Angeles Chapter
Digital Marketing
Primary Content: Youtube called EmergingArtistsTV,
featuring 8 min. episodes telling personal stories of various
artists; 1 episode per week; host by me.
Primary Tools: Instagram - promote podcast through 30 sec.
promo videos; LinkedIn - network with industry pros and
publish monthly articles highlighting some of the stories
showcased on channel.
Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase artist marketing knowledge and
embed youtube episodes
13. PROFESSIONAL
DEVELOPMENT
Mentor
Seeking senior-level marketing pro with at least 10 yrs
of experience in music or television industry; female
with an entrepreneurial spirit, Jan. 2020
Formal Education
Digital Marketing, B.S. by expected graduation date in
2022
Technical Skills
Google Adwords Essential- LinkedIn Learning May 2020
SEO Foundations - LinkedIn Learning, May 2020
SEO for Social Media - LinkedIn Learning, May 2020
WordPress 5 Essential Training - LinkedIn Learning, May 2020
Soft Skills
Learning to Write Marketing Copy - LinkedIn Learning,
June 2020
Human Centered Leadership - LinkedIn Learning, June 2020
StoryTraining, Selecting and Shaping Stories that Connect -
Linkedin Learning, June 2020
14. Jessy Taveras
After the affects of a global pandemic and
people are encouraged to stay inside, the
importance of digital marketing to increase virtual
viewership of content has grown significantly. What I do is
produce personal branded stories that entertain an inspire people
to discover new artists. I have since started interviewing artists on
IG Live, to showcase their quarantine sessions.
“
15. REFERENCES
Haines, K. (2019). Krystle Haines LinkedIn Profile. Retrieved April
19, 2020, from https://www.linkedin.com/in/krystle-
rakestraw/
Girondo, C. (2020). Carolyn Girondo LinkedIn Profile. Retrieved
April 19, 2020, from https://www.linkedin.com/in/
carolyngirondo/
Ellis, R. (2020) Robin Ellis Linkedin Profile. Retrieved April 19,
2020. From URL:
https://www.linkedin.com/in/robinelliskobalt/
R, C. (2020) Connor R Linkedin Profile. Retrieved April 19, 2020.
From URL:
https://www.linkedin.com/in/connor-r-521431122/
Colman, D. (2020) Daniel Colman Linkedin Profile. Retrieved
April 19, 2020. From URL:
https://www.linkedin.com/in/jobmandan/
Ben Yair, M. (2020) Maya Ben Yair Linkedin Profile. Retrieved April
19, 2020. From URL:
https://www.linkedin.com/in/mayabenyair/
LiveNation. (2020) Digital Advertiser. Job Posting on Workday.
Retrieved from:
https://livenation.wd1.myworkdayjobs.com/en-US/
LNExternalSite/job/Beverly-Hills-CA-USA/Digital-
Advertiser_JR-24430
Netflix. (2020) Campaign Operations Coordinator – Film. Job
Posting on LinkedIn:
https://www.linkedin.com/jobs/view/1828555157/?
alternateChannel=search
United Talent Agency. (2020). Video Editor Junior. Job Posting on
LinkedIn. Retreived from:
https://www.linkedin.com/jobs/view/video-editor-junior-at-
united-talent-agency-1740884498/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_a
pply&utm_medium=organic
Money Moves Summit. (2020). Create & Cultivate. Retrieved from
URL:
https://www.createcultivate.com/money-moves-2020
Los Angeles American Marketing Association. (2020). Retrieved
from URL:
https://losangelesama.org/
Women In Music. (2020). Retrieved from URL:
https://www.womeninmusic.org/
