This document outlines the steps to build a personal brand, which include discovering oneself, defining core identity, envisioning goals, developing skills, differentiating uniqueness, deploying assets, decoding feedback, and delivering promises. It emphasizes the importance of consistency in actions and communication. The process begins with self-understanding and culminates in maintaining the brand's integrity and trustworthiness.

1. Steps to building your
Personal Brand

2. DISCOVER
Get to know yourself
DEFINE
Define who you are
DIRECT
Envision where you want to be
DEVELOP
Develop Necessary Skills
DIFFERENTIATE
Find what makes you unique
DEPLOY
Deploy necessary assets
DECODE
Track & analyze feedback
DELIVER
Deliver your promises
START YOUR BRANDING EXERCISE
WITH .

7. Envision where you wish to be
and have a sense of direction to begin

16. Decode your brand signals
and retrospect

17. Say what you do
& do what you say

18. You are identified what by what do
consistently

19. And finally,
deliver your brand’s promise.

20. How to use the platform

21. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
How to use the platform

22. GET TO
KNOW
YOURSELF
DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
DISCOVER

23. DEFINE
DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
DEFINE
WHO YOU
ARE

24. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
ENVISION
WHERE YOU
WANT TO BEDIRECT

25. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
DEVELOP
NECESSARY
SKILLSDEVELOP

26. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
FIND WHAT
MAKES YOU
UNIQUEDIFFERENTIATE

27. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
DEPLOY
NECESSARY
ASSETSDEPLOY

28. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
TRACK &
ANALYZE
FEEDBACKDECODE

29. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
DELIVER
YOUR
PROMISESDELIVER

30. DISCOVER > DEFINE > DIRECT > DEVELOP > DIFFERENTIATE > DEPLOY > DECODE > DELIVER
PERSONALITY SKILLS ATTITUDE
Persona Portfolio Performance

31. They Say “The first Step is the
hardest part of the journey”
Congratulations for
taking that step