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اساسيات العلامات التجارية و البراند الشخصى.ppt
- 2. Why branding • Companies and organizations worldwide expend enormous resources on building their product's brand. They know that a sound brand adds value to their existence, stimulates loyalty, attracts great employees, and enhances profits.
- 3. If you were a brand what would it be?
- 13. Apple Tatenda & Munya Internet services Tana
- 17. Clown Marygold If you look straight ahead no one will know I was thinking of you Unfriendly
- 18. What is the Territory of the Brand?
- 19. The objective of branding is to have mental real estate
- 20. A brand is the summation of all perceptions, experiences and beliefs associated with a product, services or entity that make it distinct. In its active form it is the process of forming this distinction. Branding communicates a set of values and promises to customers. When a brand delivers on those promises, trust is created and a relationship based on shared experience and loyalty ensues. Lets define a brand Strong promise and Spotless delivery
- 21. Let’s Talk About Some more Brands…
- 22. Companies and organizations worldwide expend enormous resources on building their product's brand. They know that a sound brand adds value to their existence, stimulates loyalty, attracts great employees, and enhances profits. Why branding?
- 24. Zim past and present…
- 26. True or False? Personal Branding is about image management.
- 27. FALSE
- 28. Image management is how to shape perceptions by changing who you are on the outside. In this way, you are deceiving, while pleasing others. Personal branding is how we market ourselves to others by revealing who we are on the inside.
- 29. True or False? Personal Branding is about perception.
- 30. TRUE
- 31. Your Personal Brand is the perception that people have of you, as compared to other people in similar domains.
- 32. True or False? I have a Personal Brand.
- 33. TRUE
- 34. You already have a Personal Brand – even if you don’t know what it is
- 35. True or False? You can rebrand or reposition a personal brand
- 36. TRUE
- 37. The goal of personal branding is to be known for who you are as a person and what you stand for. Your brand is a reflection of who you are, your vision, purpose, opinions, values, principles and beliefs that are visibly expressed by what you say, what you do, and how you do it. So What Exactly Is It?
- 38. If you were to be introduced what would the speaker say?
- 40. The process by which individuals differentiate themselves by identifying and articulating their unique value proposition and then leveraging it across platforms with a consistent message and image to achieve a specific goal (specific)
- 41. Definition • Personal branding is about serving others and as a result, your sphere of influence and visibility increases. • Personal brands start at the core of ones existence and spread throughout every point of contact to your target.
- 42. • Personal branding is the process of aligning your calling with what you say and do. The Beacon CEO • “A Beacon or personal band is a purpose or goal driven self starter who finishes distinctively strong”
- 43. • *The branding process allows you to take control of your identity and influence the perception others will have about you and the services you offer.
- 44. Your personal brand is the essence of who you are and who you want to become so choose wisely!
- 45. Turn to the person next to you and ASK! What Is The Most Powerful Word To Describe You?
- 46. If its not written it doesn’t exist
- 47. My elevator pitch “The Beacon CEO, entertaining speaker and personal branding ambassador” Tafadzwa
- 48. Imagine How many people are out there and all we need is a corner in that mind
- 50. Why do I need a Personal Brand?
- 51. If you do not manage your brand it will be managed for you
- 52. So that your audience receives you
- 53. So that you are remembered
- 54. To be reference point and to be repeated
- 55. To gain recognition and credibility
- 56. Monitise and cash in
- 58. To influence
- 59. You attract ideal opportunities
- 60. Know this " Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." • Tom Peters, Management Guru • http://www.fastcompany.com/magazine/10/brandyo u.html
- 61. Does this really work? • For each of the following names and entities, pause for a few seconds to catch the first few words that come to mind. • Rest assured that there are no right or wrong answers; you will not be graded! Have fun!
- 62. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
- 65. Please note.. • The important point is that each person already is a brand, with some people associated with strong brands and others associated with weak or ineffectual brands. • Your products (your ideas) are promoted through your brand. • While which brand you promote is your decision, you don’t have a choice as to whether to be a brand. • Richard Snodgrass and Merrie Brucks
- 66. Reality check • You are a brand, whether you planned it that way or not. What is your brand? What brand do you want to be? • Once you’ve figured that out (a very difficult question indeed), then you can decide how to strengthen that brand. • A compass is useful, but only if you know where you want to go.
- 67. If your brand could be communicated in a colour what colour would your brand be?
- 69. Brand strategy Objectives • What do I want to be able to do or do better? Success criteria • How will I recognise success? • How will I review and measure my improvement? Actions • What methods will I use to achieve my learning objectives? Implementation • How will I practice and apply what I learn?
- 70. Personal Brand strategy The Beacon CEO 28 February 2010 Objectives What do I want to be able to do do better? Success criteria How will I recognise success? How will I review and measure my improvement? Actions What methods will I use to achieve my learning objectives? Implementation How will I practice and apply what I learn? Be a motivating and insightful Speaker Voice projection, delegate participation, Audio visual aids, audience interaction, jokes and challenges. • Time management • Everyone feels they have had a chance to contribute • Floor management – move around • Clear presentation objectives set and desired outcomes articulated • Effective summarising • Clarity provided by question and answer • Set aside time at the end of each meeting to review what went well and what could be improved next time 1. Ask Pastor Fidelis to mentor me to be a great speaker 2. Observe Pastor Tom in next service. 3. Volunteer to be MC at next Harvest Sunday. 4. Study great speakers eg Obama, Mugabe, Les Brown, Steve Harvey, Kaplan Mobray, Michael Jackson 5. Dress the part 1. Develop presentation material – jokes, examples, activities, content 2. Practice in office meetings 3. Actively seek other opportunities to practice speaking skills 4. Seek regular feedback from meeting attendees
- 71. Strategy • Those who triumph, Compute at their Headquarters A great number of factors Prior to a Challenge Much computation brings triumph Little computation brings defeat How much more so with no computation at all! By observing only this, I can see triumph or defeat • Yours truly • Sun Tsu
- 72. WHAT TO DO • Discover your brand • Develop your brand • Communicate your brand • Grooming and etiquette • Fellowship or network • Dress appropriately • Eye contact • Firm handshakes • Watch what you say • Listen
- 73. Questions