Personal branding is defining how you present yourself to the world through a unique combination of skills and experiences. It involves marketing yourself and your career as a brand to set yourself apart from others, create value in your niche, and build your network. Effective personal branding is based on authenticity, differentiation, and delivering exceptional value. It requires researching your current brand, defining your desired brand, and creating an action plan with the needed resources to maintain your brand over time.

1. Personal Branding for
Techpreneurs
17th February 2022 OLUWATAYO DADA
#TechBizSeries

3. Personal Branding
A personal brand is the unique combination of skills and experiences that make
you who you are.
It is the process of marketing people and their careers as brands.
It is how you present yourself to the world.
It is what people say about you when you are not in the room

4. Why Personal Branding?
Set you apart
from the crowd
Create value for
your
specialisation and
branding niche
Provide a
platform to be
heard and seen
Build diverse
network
Give right
impression

5. Personal Branding is based on authenticity and value — what
is true, genuine and real.
Personal Branding is about differentiation — standing out
from others who do what you do.
Personal Branding means delivering exceptional value, which
makes you relevant and properly positioned to relevant
stakeholders.
Personal Branding addresses how you promote yourself.

6. Personal Branding Cycle
• What is your current brand?
• What do you want your brand to be?
• What is your action plan?
• What are the resources you need?

7. Personal Brand Audit
Search your Name online
Rate the first page results: whether Postive, Negative
or Neutral
Link the result to your story, CV, social network
profile or image

8. What to look
out for
Start with what you have
Identify your greatest achievement
Define what you want to be known
for – Elevator Pitch
Identify the required skills for your
Elevator Pitch

9. Practical
Ways to
Build and
Define
your Brand
Research stakeholders in the ecosystem
Pick your niche and identify your strategy
Always sell your story
Utilise the power of Social Media
Be consistent
Don’t be afraid to make mistakes
Follow a successful example
Live your brand
Let other people tell your story

10. Personal Branding Tools
Resume and CV
Business Card
Email Signature
Personal Website - Github and Stack Exchange profiles
Events and Speaking Engagements
Networking Sites – Behance, Adobe Portfolio, etc.
Blogs – Medium, Hashnode, etc.

11. Maintaining
Your Personal
Brand
Grow with trending situations
Make LinkedIn part of your digital strategy
Storytelling – projects and recommendations
Continue to build your technical expertise and
skills
Stay true to what you represent
Research and Learn