This document discusses personal branding and provides a 5-step model ("BRAND©") for developing a personal brand. It defines personal branding as marketing oneself and one's career as a brand by creating a unique, memorable impression. The 5 steps are: 1) Becoming aware of your strengths, weaknesses, values and experiences; 2) Reaching out to your target audience; 3) Answering your audience's needs; 4) Naming and claiming your brand through differentiators and goals; and 5) Delivering your message through various online and offline channels. The document encourages readers to take advantage of the author's free personal branding scans and sessions.