Personal branding is about marketing yourself and your career as a brand. It involves developing an identity through your name, reputation, skills and how others perceive you based on what you do. Personal branding is valuable because perceptions define us, and building a unique personal brand portfolio through your online profile and references can help differentiate you and show what problems you solve. The key takeaways are that you are a brand defined by your actions, and it's important how people know you rather than just how many people know you.

1. Personal Branding

2. What is
branding? begin
The Wikipedia definition of brand
with
“Branding includes Name, Logo, Slogan
and /or Design scheme associated
with a product or service”.

5. What is personal
branding?
 Personal branding is the
practice of people marketing
themselves and their careers
as brands.

6. “A brand for a company is like a
reputation for a person
You earn reputation by trying
to do hard things well”.
-Jeff Bezos

8. The basic offering isn’t
the hard stuff.

9. We choose one over the other on the basis of
our perception of its reputation.
So perceptions are verbs:
Apple thinks different
Nike exhorts
just like personalities
Obama
Steve jobs

10. How is personal branding
valuable?

13. What we DO,
it defines US

15. Awareness
who we are
TRUST
experience
REPUTATION
our skills,
achievements
PERCEPTION
interests

16. BUILD your unique brand
portfolio
 Your online profile
 Your PR channels
and then,
 Ask others about
your brand

17. Differentiate your brand
portfolio

18. So, what problems are
you solving in this
world??

19. Takeaways:
Brands are verbs. You are a brand.
People know you by verbs… if that
verb is a noun then you better start
doing something about it.
Not about how many people know you
but how do they know you.

22. Reference:
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http://despreneur.com
http://www.personalbranding.tv/
http://socialmediatoday.com
http://www.networksolutions.com
http://careerrocketeer.com
http://www.searchenginepeople.com