The document discusses a personal branding service called BrandEQ BrandU launched by a Toronto marketing firm. It helps professionals build their personal brands to make a good impression in today's competitive market. BrandEQ brings its experience developing brands for businesses and applies it to individuals. It encourages people to think of themselves as brands and provides tips on cultivating an "awesome personal brand" through activities like a brand audit to analyze one's current brand strengths and weaknesses.

1. PERSONAL BRAND
SOCIAL MEDIA CAMPAIGN
@BRANDEQBRANDU

3. December 2nd 2015, Toronto Marketing firm has launched BrandEQ BrandU, a
personal branding service for professionals wanting to make an impact in today’s
competitive market. We stand on the premise that you only get one chance to
make a great impression-so it is important to make it great.
BrandEQ is drawing on it’s extensive experience in developing branding and
marketing for businesses, and applying it to the individual sector.
#Personalbranding #Brandu #Brandequity #BrandEQBrandU

4. PERSONAL BRAND
The term branding has long been
relegated to companies, but
today almost every individual has
a personal brand. Not many of us
have consciously cultivated these
brands, but they exist
nonetheless.

5. START THINKING OF YOURSELF AS
A BRAND
what do you wish for people to
associate with you when they
think of your name? is there a
certain subject matter in which
you want to be perceived as an
expert or are there general
qualities you want linked to your
brand?
The question is no longer IF you
have a personal brand, but if you
choose to guide and cultivate the
brand or to let it be defined on
your behalf. Here are some ways
to start building an awesome
personal brand.

6. PERSONAL BRAND AUDIT
WHAT IS A BRAND AUDIT?
In the most general terms, a brand audit is a
detailed analysis of your brand in its current state.
By determining which qualities of your brand are
currently effective and which ones are not, you can
restructure your identity and your messaging goals
to produce better results. That's the corporate way
of saying it. The plain way to say it is this: you're
giving your brand a makeover, but first you need to
find out what's in style.
• Evaluating Your Identity
• If you want to perform a brand audit in-house, or if you
want to get some preliminary ideas before working with an
outside firm, the first step is to evaluate your current
identity. Your identity as a company is composed of several
interactive components, including:
• Your company name and tagline
• Your logo, signature graphics, and company colors
• Sounds and styles that characterize your company
• Your voice and tone of messaging