presentation for the 2013 Libraries and Community Partnerships Exchange

1. D R . C U R T I S R . R O G E R S , C O M M U N I C A T I O N S
D I R E C T O R
BRANDING FOR THE
FUTURE

2. DISCUSSION POINTS
• Introduction to the personal brand
• How is this important for job seekers
• Branding for small business
• Branding for non-profits
• Resources

3. PERSONAL BRAND DEFINED
• Personal branding is the process whereby people
and their careers are marked as brands. While
previous self-help management techniques were
about self-improvement, the personal branding
concept suggests instead that success comes from
self-packaging. The process is further defined as the
creation of an asset that pertains to a particular
person or individual; this includes but is not limited to
the body, clothing, physical appearance and areas
of knowledge, leading to a uniquely
distinguishable, and ideally memorable, impression.

4. PERSONAL BRAND
Give yourself an edge to attract the
attention of recruiters and hiring managers.
1. Headshots
People want to connect a face with a
name. We have come to expect a photo
alongside a blog post, Facebook profile
and online article. Ensure those who are
researching you get to connect a face with
a name and credentials.

5. CROWDSOURCING FOR
PROFESSIONALS
• What do others say about you?
• You’re only as good as the collective
opinions of those who know you.
• Virtually every new social network or
app includes the opportunity to
request and display reviews. LinkedIn
calls them
recommendations, BranchOut and
BeKnown call them endorsements.
Honestly.com calls them reviews.
• If you are looking for a job, what
others say about you will be critical
to getting hired.

6. PROFESSIONAL, DIY VIDEO
• Are you using video to stand out?
• Video is a differentiator. It helps you stand out in a
job search. It allows you to deliver a complete
communication. Produce a video bio. First, write
your branded bio (combining your
credentials, experience and successes with your
personality and passions). Then, create a script.
Practice, don’t rehearse.
• Share your video on YouTube or LinkedIn
• $29.99/month for 6 videos

7. KNOW WHAT YOU’RE SELLING!
• You are selling your ability to do a
specific job within an existing
organizational culture.
• Find the right balance. SELL how
YOU would help accomplish the
goals of the employer.

8. STEPS TO SUCCESSFUL SMALL BUSINESS
& NON-PROFIT BRANDING
1. Be unique
2. Grow your community
3. Build great products/services
4. Make your name/logo stand out
5. Find your voice
6. Be consistent
7. Keep your promises
8. Stand for something
9. Empower your customers
10.Deliver value

9. NAME THAT COMPANY

14. WHAT MAKES THESE LOGOS
MEMORABLE?

15. MARKETING RESOURCE
http://www.nonprofitmarketingguide.com

16. BUSINESS RESOURCE
http://scdiscus.org/discus-resources

17. SMALL BUSINESS RESOURCE
http://sccommerce.com/south-carolina-business-network

18. SMALL BUSINESS RESOURCE
http://www.scsbdc.com/

19. THANK YOU!
• Dr. Curtis R. Rogers, Communications Director
• 803-734-8928
• crogers@statelibrary.sc.gov