This document discusses executive presence, personal branding, and tools to enhance online presence. It defines executive presence as the ability of a leader to engage, align, inspire and motivate people through body language and concise speaking. Personal branding is promoting oneself through a unique combination of skills, experience and personality. The document recommends using tools like Cyfe, Twitter, Brand24 and Mention to monitor social media and online mentions. It provides tips for executive presence, requirements and benefits of personal branding.