This document discusses executive presence, personal branding, and tools to enhance online presence. It defines executive presence as the ability of a leader to engage, align, inspire and motivate people through body language and concise speaking. Personal branding is promoting oneself through a unique combination of skills, experience and personality. The document recommends using tools like Cyfe, Twitter, Brand24 and Mention to monitor social media and online mentions. It provides tips for executive presence, requirements and benefits of personal branding.

1. EXECUTIVE
PRESENCE AND PERSONAL
BRANDING
PREPARED BY
RAHUL SINHA
SECTION-GAMMA
ROLL NO--153

2. EXECUTIVE PRESENCE AND PERSONAL
BRANDING
 EXECUTIVE PRESENCE IS THE ABILITY OF THE LEADER TO
ENGAGE,ALIGN,INSPIRE AND MOVE PEOPLE TO ACT.
 MASTERFUL USE OF BODY LANGUAGE AND CONCISE
SPEAKING SKILLS IS REQUIRED TO COMMUNICATE THE
AUTHORITY OF A LEADER.

3. TOOLS TO ENHANCE ONLINE PRESENCE
CYFE
 Cyfe is an all in one dashboard for social
media,analytics,marketing,sales,support,infrastruc
ture.
 We can use this application to monitor all of your
business data in one convenient location
 Features include the ability to monitor individual
departments and multiple websites
 This tools will help you not to waste time and
energy in tracking data.

4. TWITTER
 Twitter helps businesses to connect with their customers
and other stakeholders on a more individual level than
any other digital marketing tool.
 Twitter helps to maintain personal link to build reliability
and conviction among the audience as well as get
unfiltered feedback from them.

5. BRAND24
 Brand24 will immediately notify you of any online
mention so you can reach out to sales
prospects,brand champions and disgruntled
customers right away.
 It is also a great way to find publicity
opportunities and learn what our competitors are
upto.

6. MENTION
 Use Mention to monitor your online presence from any
location
 We will enjoy real-time monitoring of brand mentions from
social media and around the web.
 Track all the important outlets including social media,
blogs, forums and more.
 This tool will help you to attract new customers,build
awareness and improve your overall online reputation
while allowing you to engage your audience and react to
mentions right away.

7. Executive Presence for CEO’s
Connect with their audiences sincerely and
emotionally.
Engage others to inspire action or change.
Speak with conviction and passion.
Adjust their style and approach to meet the
needs of a global and diverse audience.
Having knowledge of outside world.

8. PERSONAL BRANDING
Personal Branding is how we promote
ourself. It is the unique combination of
skills, experience,and personality that
we introduce infront of our audience. It is
the telling of our story and how it reflects
our conducts,behavior,spoken and
unspoken words and attitudes.

9. SOME REQUIREMENTS OF PERSONAL
BRANDING
You need a personal website with a unique
home page.
You should be smart and consistent on
social media.
You should adopt a storytelling approach.
You need to guide blog on popular websites
You need to create communities of
conversation.

10. Benefits of building a personal brand
 TRUST AND AUTHORITY
 GET FEATURED IN MEDIA
 BUILD YOUR NETWORK
 ATTRACT MORE CLIENTS
 PREMIUM PRICING
 CREATE A LASTING PLATFORM

11. THANK YOU