This document summarizes a presentation given by Deola Kayode at a career fair on how to become indispensable in your dream career. The presentation outlines 6 things one can do today to build their dream job: 1) take ownership of your personal brand, 2) take advantage of online learning opportunities, 3) start a blog, 4) be active on social media like LinkedIn, Twitter, and Facebook, 5) engage with industry leaders, and 6) consistently show up to opportunities to build your skills and network. The presentation emphasizes developing one's mindset, skillset, and toolset to get noticed by recruiters and be the authority in your field.

1. A presentation @ the Career Fair
Organized by Heaven’s Citizen’s Christian Center
17th January 2015
Becoming the A-Lister:
Deola Kayode
www.adeolakayode.com
me@adeolakayode.com
@delola
Becoming the Indispensable
in your dreamcareer

2. 2

3. Deola
Kayode
Digital Brand Consultant
www.deolakayode.com
@delola

4. CIPM Awards 1997
SOWAMBE, 2012
Consul, Social bakers
Certified Inbound Marketer
WordCamp Kenya, 2012
WordPress Nigeria
Punch Newspapers
Digital Brands Africa
Bloggers Republic
Teleios Consulting
Aquaonline Nigeria
@delola

5. Entrepreneurship + Job
What is a dream career?

7. While People
are looking for
jobs, employers
are looking for
people who are
not too busy
looking for jobs.
.

8. They are looking for people who
will solve their problems.

9. Some things won’t matter as much any more
Age
Money
School
Connections
Certifications
State of Origin
Class of Degree
Course Of Study

10. Who is an A-lister?
• MindSet
• SkillSet
• ToolSet
It’s all in your hands

11. How will you
then get
noticed?

12. Empowerment
Recruiters love it
Perception
Democratization of
Access
Be the authority

13. 6 Things you can
do to build your
dream job
Today.

14. Take
ownership of
your brand
1

15. Brand or be BRANDED
• Whether you are building it or not; you have a brand
• More people will Google to look you up before they meet
you – even recruiters
• What shows up in search results on social media is both
what you have written or shared and what people have
said about you
• Take control of your online identity by being delibrate

16. Take advantage
of online
opportunities
2

17. Take Advantage of Online
Opportunities
• Many are free
• Relevant and contributes to your university
curriculum
• Proves your passion
• Separates you from the competition

18. • W3c Schools
• Content Marketing Institute
• Google Analytics
• HubSpot Academy
• Lynda.com
• Udemy
• MarketingProfs
• Codecademy
• Freelance websites
(Fiverr, Elance etc)

19. Start a Blog
3

20. Start a Blog
• Showcases your skills (creativity, written
communication, social web-savvy, tech-savvy)
• Proves your passion for your industry and
interests
• Adds more depth to your candidate profile
– Helps the employer understand you better
• Provides content that can be used on social
media

21. What to Blog About
• Your interests (sports, food, fashion)
• What you’re learning (books, conferences,
sessions, your internships, etc.)
• What you’re working on
• Your portfolio (if you design / develop)
• Pictures and Videos

22. Be Social
4

23. LinkedIn
Twitter
Facebook
Instagram
Consumer or Creator?
ITS TIME TO CHOOSE SIDES

24. LinkedIn
• LinkedIn is one of the most effective ways to establish an
online presence.
– Your LinkedIn profile will usually rank on the 1st or 2nd page of
Google
• LinkedIn should complement your resume, not duplicate it.
– Add project highlights, multimedia presentations, links, and other
information about your interests, achievements, and work.
• Start with an appropriate photo.
– Not having a photo is detrimental!

25. LinkedIn
• Employers will Google you and check your
LinkedIn profile.
• Make sure your profile is complete and
impressive
• Build your connection *
• Get recommendations *
Those last two attract recruiters!

26. LinkedIn

27. Twitter
• Benefits of using Twitter
– Short format response enables recruiters
and hiring managers to quickly connect
with you
– Become known as a thought leader
– Add value by sharing and by posting
original content
– Let your real personality shine through (but
keep it professional!)

28. Twitter
Hashtags (#) and Tweets
• Review timelines to determine hashtags to use
– Recruiters
– Industry leaders
• Target companies & insider/employees
• Use hashtags (#) with industry-specific terms
• Tweet to your network to gain key insights
– “Anyone know which manufacturers in Cedar Rapids are hiring?”
– “Can anyone suggest a good contact at [company]?”

29. Facebook
• Review your privacy settings
• Remove and un-tag any inappropriate
photos, content, and posts.
• Graph Search
– Customize searches for places, friends, interests,
etc.
– Narrow in on specific companies, cities, hobbies.
(People who work at Rockwell Collins in Cedar
Rapids)
– Use privacy settings to control what others can
search about you.

30. Engage your
Industry
5

31. Engage with Industry Ieaders
• Provide thought leadership
• Authors, leaders of companies / industry where you want
to be.
• Share / comment on their content
• Connect with them across social media platforms
• Mention, highlight, or interview them in your blog articles

32. Keep
showing up6

33. • Free, paid small – keep showing up
• Use every opportunity to build your self and serve others
• Coincidences happen
• If one advances confidently in the direction of his dreams,
and endeavours to live the life which has imagined, he will
meet with success unexpected in common hours
Henry David Thorerau

34. The world is yours ….. Take it

35. @delola
deolakayode@gmail.com
Questions?
PPT / Design Inspiration: Bob Ruffolo
Photography: Bayo Omoboriowo