The document discusses Diageo's strategy for growth. It notes that Diageo has the number one brand in several spirits categories. It aims to focus on emerging markets, marketing innovation, new price points, product innovation, and targeting new consumer groups like women and multicultural audiences. Diageo will leverage its portfolio breadth, invest in markets like China and India, and use new marketing approaches like music, data, and technology to engage consumers. The goal is to drive growth while maintaining agility as a large company.
This document discusses social media campaigns and strategies used by several large brands in Thailand. It summarizes campaigns run by Starbucks, PTT, Eazy FM radio, Lactasoy soy milk, and Singha beer on platforms like Facebook, Instagram, and mobile apps. It also analyzes the social media presences of Adidas, Nike, and other sports brands on Facebook, Instagram, and YouTube, noting numbers of followers and fans as well as content strategies.
Speaker: Teerasej Jiraphatchandej, User Group Manager, Thai Adobe Developer Community
Join our webinar to understand what is the latest web editor from Adobe: Edge Code CC.
It's light. It's fast. It included with tons of web editing feature like Live Preview, Code Hinting & Completion, Edge Web Font, PhoneGap Build, and Code Extension
This document discusses personal branding on social media. Personal branding is marketing oneself to others by communicating one's excellence. It involves creating profiles on social media platforms to network anytime and anywhere, working with partners, speaking for free, writing ebooks, gaining media exposure, serving charitable causes, getting awards, and monitoring how one's online presence grows over time. Personal branding is a journey of developing one's personal brand through various online and offline activities to become a thought leader and gain recognition.
The document discusses Diageo's strategy for growth. It notes that Diageo has the number one brand in several spirits categories. It aims to focus on emerging markets, marketing innovation, new price points, product innovation, and targeting new consumer groups like women and multicultural audiences. Diageo will leverage its portfolio breadth, invest in markets like China and India, and use new marketing approaches like music, data, and technology to engage consumers. The goal is to drive growth while maintaining agility as a large company.
This document discusses social media campaigns and strategies used by several large brands in Thailand. It summarizes campaigns run by Starbucks, PTT, Eazy FM radio, Lactasoy soy milk, and Singha beer on platforms like Facebook, Instagram, and mobile apps. It also analyzes the social media presences of Adidas, Nike, and other sports brands on Facebook, Instagram, and YouTube, noting numbers of followers and fans as well as content strategies.
Speaker: Teerasej Jiraphatchandej, User Group Manager, Thai Adobe Developer Community
Join our webinar to understand what is the latest web editor from Adobe: Edge Code CC.
It's light. It's fast. It included with tons of web editing feature like Live Preview, Code Hinting & Completion, Edge Web Font, PhoneGap Build, and Code Extension
This document discusses personal branding on social media. Personal branding is marketing oneself to others by communicating one's excellence. It involves creating profiles on social media platforms to network anytime and anywhere, working with partners, speaking for free, writing ebooks, gaining media exposure, serving charitable causes, getting awards, and monitoring how one's online presence grows over time. Personal branding is a journey of developing one's personal brand through various online and offline activities to become a thought leader and gain recognition.
Marca Pessoal é Individualidade. Marketing Pessoal é Estratégia. Personal Branding é Perceção.
A gestão de uma Marca Pessoal implica a gestão de uma 'Individualidade' - a imagem passada perante a sociedade e a comunidade na qual o individuo se insere e relaciona. Os seus valores, o seu percurso académico, profissional e social. As suas competências e habilidades.
O Marketing Pessoal deve utilizar as 'Ferramentas' que permitem transmitir e difundir a mensagem para assegurar a visibilidade e o reconhecimento da Identidade. Tem, por missão, captar, atrair e desenvolver relacionamentos (LEADS) interessantes do ponto de vista pessoal e profissional.
Na conjugação das duas disciplinas configura-se o conceito de 'Personal Branding' - a gestão da identidade, através das ferramentas adequadas, que permitem dar visibilidade aos valores e criar a 'Perceção'.
10 Criteria for a Successful Ad
Perhaps No ad will meet all of These criteria perfectly
Perhaps Not all of these criteria are applicable for each and every ad.
But these “Copy Chasers” criteria make good sense for you to consider when creating an ad to communicate your message.
The document discusses findings from a study on consumer attitudes toward corporate purpose. Some key points:
- A survey of 8,000 consumers across 16 countries found that consumers now expect companies to have a clear sense of purpose beyond profits.
- When quality and price are equal, social purpose is becoming an increasingly important factor for many consumers when choosing brands.
- The study found that societal attributes like listening to customers and treating employees well are more important to building consumer trust than operational or financial attributes.
- Many consumers are willing to pay a premium for brands that support good causes, and say it's acceptable for companies to both support causes and make money. Regions like India, China, and some European
Teerasej Jiraphatchandej, as speaker in BKK Web Meetup's session, explain about current state of hybrid mobile application development technology, PhoneGap and Cordova, Ionic framework and iOS 8 touch id.
Front-end and web developer can gain benefit from PhoneGap/Cordova to create cross-platform mobile application development with HTML, CSS, Javascript.
Introduction to Ionic Framework (and PhoneGap/Cordova) for web developer and AngularJS developer in NG-BKK Meetup 1st at PAH Space, Bangkok, Thailand.
Getting Started Ionic Framework (Thai): http://www.nextflow.in.th/ionic-framework/
Getting Started PhoneGap/Cordova (Thai): http://www.nextflow.in.th/phonegap/
The World Federation of Advertisers has launched Project Reconnect, an initiative where we listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect. In doing so, we have teamed up with We Are Social and talked with marketers about the marketing that they find most inspiring - the marketing that has built truly Great Brands. This presentation shares some of the discoveries we've made.
The document discusses personal branding and provides steps to develop a personal brand. It explains that personal branding is the process of marketing oneself to others, just like celebrities and companies do. It then outlines 5 steps to develop a personal brand: 1) discover your brand by figuring out goals, passions, and how others perceive you, 2) create your brand and a branding toolkit with elements like business cards and online profiles, 3) create branding tools like a website and social media profiles, 4) create content to showcase your brand online, and 5) listen, talk and share to engage with others and become an expert in your field.
My presentation on PhoneGap/Cordova training at Rakuten's TARAD.com headquarter. It shows concept and overview before we go deep in project, code, and PushPlugin.
Invite me to help your team faster with PhoneGap/Cordova. Contact: training@nextflow.in.th
Marca Pessoal é Individualidade. Marketing Pessoal é Estratégia. Personal Branding é Perceção.
A gestão de uma Marca Pessoal implica a gestão de uma 'Individualidade' - a imagem passada perante a sociedade e a comunidade na qual o individuo se insere e relaciona. Os seus valores, o seu percurso académico, profissional e social. As suas competências e habilidades.
O Marketing Pessoal deve utilizar as 'Ferramentas' que permitem transmitir e difundir a mensagem para assegurar a visibilidade e o reconhecimento da Identidade. Tem, por missão, captar, atrair e desenvolver relacionamentos (LEADS) interessantes do ponto de vista pessoal e profissional.
Na conjugação das duas disciplinas configura-se o conceito de 'Personal Branding' - a gestão da identidade, através das ferramentas adequadas, que permitem dar visibilidade aos valores e criar a 'Perceção'.
10 Criteria for a Successful Ad
Perhaps No ad will meet all of These criteria perfectly
Perhaps Not all of these criteria are applicable for each and every ad.
But these “Copy Chasers” criteria make good sense for you to consider when creating an ad to communicate your message.
The document discusses findings from a study on consumer attitudes toward corporate purpose. Some key points:
- A survey of 8,000 consumers across 16 countries found that consumers now expect companies to have a clear sense of purpose beyond profits.
- When quality and price are equal, social purpose is becoming an increasingly important factor for many consumers when choosing brands.
- The study found that societal attributes like listening to customers and treating employees well are more important to building consumer trust than operational or financial attributes.
- Many consumers are willing to pay a premium for brands that support good causes, and say it's acceptable for companies to both support causes and make money. Regions like India, China, and some European
Teerasej Jiraphatchandej, as speaker in BKK Web Meetup's session, explain about current state of hybrid mobile application development technology, PhoneGap and Cordova, Ionic framework and iOS 8 touch id.
Front-end and web developer can gain benefit from PhoneGap/Cordova to create cross-platform mobile application development with HTML, CSS, Javascript.
Introduction to Ionic Framework (and PhoneGap/Cordova) for web developer and AngularJS developer in NG-BKK Meetup 1st at PAH Space, Bangkok, Thailand.
Getting Started Ionic Framework (Thai): http://www.nextflow.in.th/ionic-framework/
Getting Started PhoneGap/Cordova (Thai): http://www.nextflow.in.th/phonegap/
The World Federation of Advertisers has launched Project Reconnect, an initiative where we listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect. In doing so, we have teamed up with We Are Social and talked with marketers about the marketing that they find most inspiring - the marketing that has built truly Great Brands. This presentation shares some of the discoveries we've made.
The document discusses personal branding and provides steps to develop a personal brand. It explains that personal branding is the process of marketing oneself to others, just like celebrities and companies do. It then outlines 5 steps to develop a personal brand: 1) discover your brand by figuring out goals, passions, and how others perceive you, 2) create your brand and a branding toolkit with elements like business cards and online profiles, 3) create branding tools like a website and social media profiles, 4) create content to showcase your brand online, and 5) listen, talk and share to engage with others and become an expert in your field.
My presentation on PhoneGap/Cordova training at Rakuten's TARAD.com headquarter. It shows concept and overview before we go deep in project, code, and PushPlugin.
Invite me to help your team faster with PhoneGap/Cordova. Contact: training@nextflow.in.th