Using Social Media to Maintain a Healthy Career discusses how to build and maintain a personal brand online to support career goals. It defines a healthy career as having expertise, a network of contacts, versatility, adaptability, successful coworkers and employers, work-life balance, and self-care. The presentation recommends using social media like LinkedIn, blogs, and Twitter to stay informed, expand networks, enhance one's brand, and find opportunities. It provides tips for optimizing profiles, engaging contacts, and avoiding unprofessional content that could hurt job prospects. The takeaway is that managing one's online presence is important for career development.
This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
LinkedIn - how to develop powerful profiles. Presentation to International Legal Technologies Association New York chapter and webcasts to Boston,Burlington, and Portland chapters.
Harnessing the power of linked in nyu women's initiative nathan rosen may 28 ...Nathan Rosen
Part of presentation by Nathan Rosen to the Women's Initiative of New York University on May 28 2014 on how to create powerful LinkedIn profiles and how to utilize LinkedIn to conduct effective market research and broaden your online social media presence.
This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
LinkedIn - how to develop powerful profiles. Presentation to International Legal Technologies Association New York chapter and webcasts to Boston,Burlington, and Portland chapters.
Harnessing the power of linked in nyu women's initiative nathan rosen may 28 ...Nathan Rosen
Part of presentation by Nathan Rosen to the Women's Initiative of New York University on May 28 2014 on how to create powerful LinkedIn profiles and how to utilize LinkedIn to conduct effective market research and broaden your online social media presence.
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
Social Media Presention to the Georgai Psychological Associationinnoloft
This overview of Social Media was given to the Georgia Psychological Association on the 22nd of May 2012. In addition to an overview of social media, the presentation included the use and risks associated with using social media for employee recruitment and screening. It also touched on personal brand management and online reputation management.
Top 5 tips for developing powerful Linked in profiles SLA conference June 201...Nathan Rosen
Presentation at Special Libraries Association conference in June 2014 in Vancouver BC by Nathan Rosen on the Top five tips for developing powerful LinkedIn profiles. Think C is the key.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
Social Media Presention to the Georgai Psychological Associationinnoloft
This overview of Social Media was given to the Georgia Psychological Association on the 22nd of May 2012. In addition to an overview of social media, the presentation included the use and risks associated with using social media for employee recruitment and screening. It also touched on personal brand management and online reputation management.
Top 5 tips for developing powerful Linked in profiles SLA conference June 201...Nathan Rosen
Presentation at Special Libraries Association conference in June 2014 in Vancouver BC by Nathan Rosen on the Top five tips for developing powerful LinkedIn profiles. Think C is the key.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
New York Prize - Presentation by NYSERDA/Micah KotchTim Kreukniet
New York State and NYSERDA are launching a $40 million dollar Microgrid competition.
International companies are also encouraged to participate. NY Prize Director, Micah Kotch, gave a presentation on NY Prize, its proces and how and when companies can participate.
The second day of the EDTA 2013 conference. Active crowd, active discussion on primarily infrastructure challenges. Answers to standardization in charging and communicating obstacles remain prevalent. TCO for Leaf favorable to comparable ICE (EPRI rapport)
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
So what is the absolute value of social media for maths graduates? Sue Beckingham
Developing a professional online presence. Key objectives:
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
1. Using Social Media to Maintain a
Healthy Career
Presented by:
Darren Kaltved, M.Ed.
Barb Laporte, M.A.
Public Health Institute - 2012
2. AGENDA
1. What is a “healthy career” ?
2. Why build a personal brand?
3. Using social media effectively
3. What is a healthy career?
1. Heart - Occupational expertise
2. Circulatory System – A wide, deep network of contacts
3. Muscle Groups - Versatility in contributing your expertise
4. Flexibility & Range of Motion - Willingness to adapt
5. Work With Winners - Successful organizations and coworkers aid and
abet your ability to accomplish your career goals, enabling you to grow on
the job and developing useful professional/lifetime connections
6. Stretch Your Soul - A healthy career not only serves you, it serves
others, as well. A personal commitment to doing some of your best work
as good works for your community, your country and/or your planet is the
most invigorating form of work/life balance. It regenerates your pride in
what you do and your enthusiasm for doing it.
7. Pace Yourself - Discipline yourself and your boss to set aside time to
recharge your passion and capacity for work. Adapted from Peter Weddle’s “Career Fitness”
4. How can social media help you
maintain a healthy career?
• Keeps you up-to-date on relevant information in
your field
• Expand your networking contacts and
meaningful connections
• Provide opportunities for you to serve others
• Can help you be more efficient
• Enhance your brand and online presence
5. BRANDING
When you see brands somewhere, you associate them
with a set of expectations or perceptions that are
connected with a product or service.
You associate these concepts, thoughts, and images with
the particular companies because of the brand each
company has established.
A brand is a unique promise of value.
8. WHAT DO EMPLOYERS WANT?
Knowledge / Skills / Abilities
Self-Awareness
• High Emotional Intelligence
• Self-Esteem/Confidence
• Passion
• Awareness of strengths/weaknesses
Top 10 Skills (NACE):
• Communication, Integrity, Interpersonal, Technical, Analytical,
Initiative, Adaptability, Work Ethic, Team-work, Detail-oriented
9. What happens when you Google your name?
Does it best represent your brand?
“Brand equity” is the sum total and composition of your search results.
10. WHY BUILD A PERSONAL BRAND
• Puts you in charge of leaving a footprint.
• Establishes credibility and visibility
• Provides a competitive edge – differentiate yourself
• To find people who complement your strengths.
“The secret of successful people lies in their ability
to discover their strengths and to organize their
life so that these strengths can be applied.”
– Dr. John C. Maxwell
11. PROMOTE YOUR BRAND
“The best way to predict the future is to invent
it. This suggests that the best way to know
what is coming is to put yourself in charge of
creating the situation you want.”
The Employee Handbook for Organizational Change
– P. Pritchett and R. Pound
12. “Promoting yourself online is the
best, easiest, fastest way to
build your personal brand.”
Boris Mann, Web 2.0 and Personal Brand Development
13. SOCIAL MEDIA STRATEGY
Network
Create a
LinkedIn
Profile
My
Brand
Blog or
Facebook
Website
Twitter
14. WHY A BLOG?
BLOG = Better Listing on Google
• Real and in own voice – forces current content
• Promotes online relationships/networks
• Well-organized resource for your target audience (can have portfolio-
like content too)
• Demonstrates Web 2.0 approach
“Blogs will become the new must-have executive accessory, just as email is today.
They amplify any senior executive's communications from one-to-one to one-to-
many. It's a no-brainer if you think about it.”
Debbie Weil, author of:
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
15. LINKEDIN TIPS
With how many professionals could you
connect through LinkedIn?
161 million+
16. • Keyword focused profile
• Summary, Specialties, Skills
• Get recommendations
• Create a personal URL
http://www.linkedin.com/in/barblaporte
http://www.linkedin.com/in/darrenkaltved
17. TWITTER TIPS
What is Twitter:
• Twitter is a real-time information network that connects you with the latest information that
you find the most interesting.
• Simply find the public streams you find most compelling and follow the conversations
(http://twitter.com/about)
• 119 Million accounts on Twitter (300,000 new users every day); 3 Billion tweets per day
• 60% of Twitter users abandon their accounts within the first month of use
Why Participate:
• Make connections and maintain connections; Good learning tool; and can be used to
promote events
• Follow industry leaders
• Share knowledge; interact with others and get advice
• Creating and marketing your brand – demonstrate your expertise
• To learn about occupations, employers, recruiters and job opportunities
18.
19. SOCIAL MEDIA EMPLOYMENT STATS
• 79% of US hiring managers and recruiters reviewed online information about job applicants.
(Microsoft, 2009)
• 70% of US hiring managers rejected candidates based on what they found. (Microsoft,
2009)
• 45% of employers use social networking sites to research job candidates. Another 11
percent plan to start using social networking sites for screening. (Career Builder, 2009)
• 76% of executives expect companies and recruiters to conduct a search of their name
online during the hiring process, yet 22% have never entered their own name into a search
engine to determine what personal or professional information is uncovered. (Execunet,
2007)
Source: William Arruda – REACH CC
20. REASONS FOR ELIMINATION
(Social media related)
• Inappropriate photographs or information – 53%
• Content about drinking or using drugs – 44%
• Bad-mouthed their previous employer, co-workers or clients – 35%
• Showed poor communication skills – 29%
• Made discriminatory comments – 26%
• Lied about qualifications – 24%
• Shared confidential information from previous employer – 20%
• Used text language such as GR8 (great) in an e-mail or job application –
16%
• Sent message using an emoticon – 14%
Source: William Arruda – REACH CC (Career Building, 2009)
21. REASON FOR HIRE
(Social media related)
18% of employers found content on social networking sites that caused
them to hire the candidate. The top examples include:
• Profile provided a good feel for personality and fit – 50%
• Profile supported professional qualifications – 39%
• Candidate was creative – 38%
• Candidate showed solid communication skills – 3%
• Candidate was well-rounded – 33%
• Other people posted good references about the candidate – 19%
• Candidate received awards and accolades – 15%
Source: William Arruda – REACH CC (Career Building, 2009)
22. ORGANIZATIONAL TOOLS
Hellotxt: http://hellotxt.com
Hellotxt status manager enables you to update your status across all of
your social networks and microblogs with a single click.
Hoot Suite: http://hootsuite.com
Your #1 social media dashboard. Hoot Suite allows you to monitor
keywords, manage multiple social media networks, manage your
interface, and compose and converse on the go with mobile devices.
23. Let Career Services help you!
• Resume review
• Job search correspondence critique
• Interview coaching – online and in person
• Job search guidance
• Connections with alumni all over the world
• Moral support
• You have access to free Career Services for life!
24. CAREER SERVICES STAFF
Barb Laporte, Director
blaporte@umn.edu
Darren Kaltved, Counselor
dkaltved@umn.edu
www.sph.umn.edu/careers/csc
Editor's Notes
When you see brands somewhere, you associate them with a set of expectations or perceptions that are connected with a product or service. You associate these concepts, thoughts, and images with the particular companies because of the brand each company has established. A brand is a unique promise of value.Target: Fun, Fast, and Friendly – Expect more, pay lessWalmart (has it on their logo): Save Money. Live Better
What brand do you associate with the most? (product or person)2. Why do you love it (her or him)?3. From a brand perspective, what is its (her or his) “unique promise of value”?
Careerbuilder.com: one-in-five employers use social networking sites to research job candidates77% of executive recruiters use search engines to research applicants59% of hiring managers are influenced by your online reputation53% of American adults use search engines to find information about each other