2. Identity
My name is Gloryanne Fernandez I was born and raised San Juan,
Puerto Rico. I am currently in the Music Business Bachelors. My
music background is very broad, as it started at a very young age. I
have been taking music classes since I was 9 months old till this
very day. I’ve had the opportunity to be part of very prestigious
music schools in Puerto Rico throughout my life. Such as,
Conservatory of Music in Puerto Rico, San Juan Children’s Choir,
Conservatorio de Artes del Caribe International Music School, and
Berklee Pre-College Program in Puerto Rico. As a result, I have
created a great portfolio of experiences such as recordings,
production, arranging, live concerts, commercials, festivals, tours,
interviews, master-classes, music theory training, knowledge in
diverse instruments, and a vocal repertoire in diverse genres. As I I
explore my career In Full Sail I hope to broaden and diversify my
portfolio, gain new knowledge and make connections with creatives
from different industries.
3. Profession
Potential Job Titles:
• Publishing Agent
• Licensing Associate
• Marketing Agent
Brand Archetype:
My archetype is is Hero. I am self-
confident and disciplined. I constantly
strive to surpass my own expectations
and bring everything to the table. In
addition, I am very driven, passionate
and very goal oriented.
Music Business
4. Employers and Hiring Managers
Target Audience
BLAIR A. GYAMFI
Outreach Plan:
• I will prepare a solid Linked-in profile before contacting
• I will use my Linked-in profile in order to make an initial
contact with Ms.Gyamfi.
• 4-8 months prior to graduation I will stay in contact
with Ms.Gyamfi.
CHIEF OPERATIONS OFFICER AT
MAVERICK CITY MUSIC
Outreach Plan:
• I will prepare a solid Linked-in profile before contacting
• I will use my Linked-in profile in order to make an initial
contact with Ms.Gyamfi.
• 4-8 months prior to graduation I will stay in contact
with Ms.Gyamfi.
DEBORAH AYANNA
Outreach Plan:
• I I will prepare a solid Linked-in profile before
contacting
• I will use my Linked-in profile in order to make an initial
contact with Ms.Ayanna
• 4-8 months prior to graduation I will stay in contact
with Ms.Ayanna.
DIGITAL COORDINATOR AT REACH
RECORDS
BLAIR A. GYAMFI
PARTNER AT THE ICHO GROUP
5. Goals
Short Term: (Immediately After Graduation, 2024)
• Get Internship Experience
‣ I will research requirements and skillsets of internships that I
am interested in order to put them into practice to strengthen
and diversify my portfolio. To ensure that I will have a solid
foundation to portray for when I have to opportunity to apply.
Mid Term: (2029-2033)
• Have diverse experience portfolio
‣ Seek for new opportunities, constantly search for volunteering
openings in projects that will contribute to my portfolio. In
addition, search for more opportunities were I am placed at,
collaborator with professionals within the industry, start
developing my own projects and much more.
Long Term: (2037-2041)
• Own a company
‣ I will start building it throughout the years so I can have a draft.
Start doing research on the type of company best suits the
business, create a business plan, collect data, find my niche,
start building the concept. By creating this type of outline I will
have more solid foundation that will lead me to starting and
owning a company.
6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED IN TRADE & Current Proficiencies:
Bilingual
SOFT
HARD
Novice / Adept / Expert
Computer Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Problem-solving skills Novice / Adept / Expert
Multitasking Skill
SOFT
HARD
Novice / Adept / Expert
Understanding of music industry terminology Novice / Adept / Expert
Teamwork skills Novice / Adept / Expert
Organizational skills Novice / Adept / Expert
7. I help upcoming artists to learn, develop, and
explore their music career by providing them
all of the resources in one single place.
Promise
8. Credentials
Work Experience:
• Staff and Assistant in Berklee in Puerto Rico
Program
• Supervising Assistant in San Juan Children’s Choir
Education:
• San Juan Children’s Choir
• Conservatory of Music of Puerto Rico
• Berklee Pre College Program in Puerto Rico,
Conservatorio de Artes del Caribe
• Music Business, B.S., Full Sail University (2023)
Volunteer Work:
• Music theory teacher for kids in San Juan Children’s
Choir
• Music Director, Music and Choreography Teacher,
and Production and Sound Technician in EBV
Camp
9. Competition
KAT BERON
Industry Experience:
• Studio PAV, Street team leader
Education:
• Full Sail University
Leadership Experience:
• Studio PAV, Streat Team Leader
• Halsug, Founder & CEO
Skills and Proficiencies:
• Multilingual
• Social Media Marketing
• Leadership
GLORYANNE FERNANDEZ
Overall Online Presence:
• 350 connections, customized banner image, has a good
profile picture, very detailed profile, no published articles,
no that active on other social media, has a customized
LinkedIn URL.
• Grade: Superior, 90 out of 100
Industry Experience:
• Berklee In Puerto Rico, Staff and Assistant
Education:
• Full Sail University
• Berklee Pre-College Program
• San Juan Children’s Choir
• Conservatory of Music of Puerto Rico
Leadership Experience:
• EBV Camp, Music Director, Music and Choreography
Teacher, and Production and Sound Technician
• San Juan Children’s Choir, Supervising Assistant
Skills and Proficiencies:
• Bilingual
• Leadership
• Event Management
Overall Online Presence:
• Has a new LinkedIn Profile, right now has about 16
connections, has a customized banner, good professional
picture, very detailed and informed profile, has a published
blog, has a variety of LinkedIn Learning Certifications, and
in addition has a customized LinkedIn URL.
• Grade: Superior, 100 out of 100
10. Competition
KANDIS KNIGHT
Noteworthy Experience:
• CEO Owner at LuCreative Group
• Publicist & Digital Media at Reach Records
HEADSHOT
Industry Experience:
• Publicist, Maverick City Music
• Executive Assistant to Chubbie Baby
Education:
• University of St. Thomas
• Mitchell Hamline School of Law
Skills and Proficiencies:
• Social Media Marketing
• Social Networking
• Public Relations
Overall Online Presence:
• Has 3185 connections, does not have a customized banner
image, no professional headshot, very detailed profile, no
published articles, is active on other social media, has a
customized LinkedIn URL.
• Grade: Superior, 92 out of 100
GLORYANNE FERNANDEZ
Industry Experience:
• Berklee In Puerto Rico, Staff and Assistant
Education:
• Full Sail University
• Berklee Pre-College Program
• San Juan Children’s Choir
• Conservatory of Music of Puerto Rico
Leadership Experience:
• EBV Camp, Music Director, Music and Choreography
Teacher, and Production and Sound Technician
• San Juan Children’s Choir, Supervising Assistant
Skills and Proficiencies:
• Bilingual
• Leadership
• Event Management
Overall Online Presence:
• Has a new LinkedIn Profile, right now has about 16
connections, has a customized banner, good professional
picture, very detailed and informed profile, has a published
blog, has a variety of LinkedIn Learning Certifications, and
in addition has a customized LinkedIn URL.
• Grade: Superior, 100 out of 100
11. Brand Position
For hiring managers and employers who seek creatives, I provide
publishing services with a broad performance and music theory
knowledge because music has brought me where I am today.
Publicist
12. Networking & Marketing
Industry Events & Organizations
• 3300+ CLIMBING
‣ 2022 | FLORIDA
• BERKLEE IN PUERTO RICO
‣ 2023 | PUERTO RICO
• GRACE CITY LEADERSHIP INSTITUTE
‣ 2022 | FLORIDA
Digital Marketing
• Primary Content: The type of content I will be posting will be
instagram posts and interactive stories, polls, reels , tiktok videos,
and YouTube blogs. I think that the best type of content for my
archetype would be podcasts, and motivational tiktok videos
and reels.
• Primary Tools: Instagram, TikTok & Youtube. I would post 4-5
times a week. Videos, posts, and stories.
• Website: It will be posted on all of my social media platforms in
order for it to be seen by the most amount of people. In like
manner, it will be linked in my LinkedIn profile.
13. Professional Development
Mentor
• I will seek a mentor that has a really close vision and
mission to mine. I would really like if thy had an
experience to the ones I seek to have in the future. 2022
EST. PARTNERSHIP
Formal Education
• Music Business Bachelors
• Marketing Undergraduate Certificate (2024)
Technical Skills
• Experience with SongSpace and Pro sites , December
2022
• Publishing Internship - Maverick City Music, May 2023
• Publishing Internship - Reach Records, August 2023
Soft Skills
• Administrative position, February 2024
• Collaboration in projects with Full Sail Students -
November 2023
• Start a blog, February 2023
14. GLORYANNE
You know the music industry has many artist
that don’t have the resources and knowledge to do
all that incorporates being an artist. Well, what I do is give
those upcoming artists a place where they can everything. Writing,
producing, publishing, marketing, and much more. In fact, having this
concept will help someone else.
“
15. References
Ayanna, D. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved May 7, 2022. https://www.linkedin.com/in/
deborah-ayanna/
Beron, K. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved May 7, 2022. https://www.linkedin.com/in/
katberon/
Gyamfi, B. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved May 7, 2022. https://www.linkedin.com/in/
blairedwards/
Knight, K. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved May 7, 2022. https://www.linkedin.com/in/
kandisknight/
Onet Online. (n.d.). Agents and Business Managers of Artists, Performers and Athletes. https://
www.onetonline.org/link/summary/13-1011.00
