Here is a presentation of exploring my personal brand

1. PERSONAL BRAND EXPLORATION
Zachary Burgos
Project & Portfolio I: Week 1
May 4th, 2023

2. I am someone who lives to make people smile. I
remember doing things wrongly as a child to
make people chuckle. There is potential in
everybody to be who they truly are to live life to
their fullest potential, and this inspires me.
Natural gravitation towards ones hobbies and
passions are the compass to lead a person
down a life of success through love. I found my
compass when I picked up my
fi
rst instrument.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Licensed Creative Art Therapist
• Board Certi
fi
ed Music Therapist
• Neurologic Music Therapist
BRAND ARCHETYPE - The
Magician archetype is someone that
is focuses on transformation. The
Magician’s purpose is to help
people cultivate their fullest
potentials and dreams. This directly
correlates with the Music Therapist
occupation.
Music Therapist for the Music and Therapy Industries
Picture Relevant
to Your Industry
Goes Here

4. Recruiters
TARGET AUDIENCE
Celia Grove
Outreach Plan:
• I intend on researching the positions of Neuro Sound to
ponder what are attributes or tasks I could offer to
bene
fi
t to the company.
• Linkedin because Grove was recently active.
• Towards the end of the year I will feel more con
fi
dent in
reaching out via email and application to consider an
internship.
Lead Music Therapist at
Neuro Sound Music Therapy
Noel Anderson
Outreach Plan:
• I will study what attributes make a better music
therapist.
• I will contact this person via email.
• Though Anderson is the director, her email is the only
available contact on the company website (this could
be due to Anderson Music Therapy being an LLC). I will
reach out to her regarding a potential internship this
time next year.
Director of Anderson Music
Therapy
Annie Roberson
Outreach Plan:
• I will research her accomplishments to further connect
with Roberson to have more content to ask about
during conversation.
• I will contact this person via their website,
annierobserson.com
• This time next year will be an optimal time to reach out.
It gives me enough time to prep for graduation/post-
graduation internships.
PROFILE
PICTURE
Internship Supervisor at
Heart and Harmony

5. GOALS
Short Term: January, 2025
• Apply for internships
‣ By January of 2025 I will have applied for
multiple potential internships. Within two
months I will have three potential offers to
choose from.
Mid Term: 2027
• I will have a successful blog about my work as a
Music Therapist.
‣ By January 2027 I will be an experienced
music therapist. Two years is plenty of time
to build a following for my vlog and become
an experienced music therapist.
Long Term: 2031
• I will be an owner of a Music Therapy
‣ Between 2027 and 2031 I will have a large
enough following (credibility), saved enough
money, and will have networked enough to
open an LLC.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Ability to use recording software
SOFT
HARD
Novice / Adept / Expert
Capable of teaching Novice / Adept / Expert
Excellent planner/coordinator Novice / Adept / Expert
Lenient in the workplace Novice / Adept / Expert
Familiar with music recording software
SOFT
HARD
Novice / Adept / Expert
Advanced multi-instrumentalist Novice / Adept / Expert
Empathetic and patient teacher Novice / Adept / Expert
Organizing client information Novice / Adept / Expert

7. I help people who struggle with physical and
mental illness overcome their obstacles by
entertaining their creative sides through
playing music.
PROMISE

8. CREDENTIALS
Work Experience:
• Guitarist and drummer for local/touring
artists.
• Conducting tour/local event schedules.
Education:
• Passed multiple music theory and piano
courses via Montgomery College,
Rockville campus
Volunteer work:
• Hands on experience with volunteering at
local venues with setting up equipment.
Also experience with volunteering to take
care of elementary school students.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Valery Arnau
Industry Experience:
• Created marketing strategies for a
small business to promote themselves
as well as design their logo
Education:
• Rosa L Parks of Fine & Performing arts 2015-2019
• Current student at Fullsail University studying: Music
business (Graduation: December of 2024.
Leadership Experience:
• Team Developer & Leader at retail store Home Goods
(April 2019 to February 2020)
• Backstage manager in a “RENT” production (January to
June 2019)
Skills and Pro
fi
ciencies:
• Project Management
• Digital marketing
• Public Speaking
Zachary Burgos
Overall Online Presence:
• No connections, no pro
fi
le presence, no articles, no
customization. Active on other platforms (Instagram)
• Grade: Poor, with a score of 0 out of 100. Working on
that will be a primary focus.)
HEADSHOT HEADSHOT
Industry Experience:
• Local/touring musician (2014-2020.
Experience with setting up local
events. Outstanding abilities to
manage merchandise sales/orders.
Education:
• Gaithersburg High School (2010-2014)
• Fullsail University - Bachelor’s of Music Business
(2022-2024)
Leadership Experience:
• Starbucks - Cafe manager
• Lead barista - Tatte Bakery and Cafe
Skills and Pro
fi
ciencies:
• Outstanding networking abilities.
• Experienced music industry worker.
Overall Online Presence:
• Fairly decent online presence. Half of online results are
relative to career goals within the industry.
• 40 out of 100. Some results are regarding the industry,
yet some are not. Creating content regarding desired
industry will be made.

10. COMPETITION
Joshua Yee-Keathley
Noteworthy Experience:
• Starbucks - Store Manager
• The Furniture Store - Store Manager
Zachary Burgos
HEADSHOT HEADSHOT
Industry Experience:
• Industry artist
• Contracted to Sony Records
• Extensive touring artist
Education:
• Nova Data School
Skills and Pro
fi
ciencies:
• Extensive editing software skills
• Programming expert
Overall Online Presence:
• Mostly present on social media.
• 20 out of 100 online presence score. Nothing besides
social media results. Very professional with nothing
controversial.
Industry Experience:
• Local/touring musician (2014-2020.
Experience with setting up local
events. Outstanding abilities to
manage merchandise sales/orders.
Education:
• Gaithersburg High School (2010-2014)
• Fullsail University - Bachelor’s of Music Business
(2022-2024)
Leadership Experience:
• Starbucks - Cafe manager
• Lead barista - Tatte Bakery and Cafe
Skills and Pro
fi
ciencies:
• Outstanding networking abilities.
• Experienced music industry worker.
Overall Online Presence:
• Fairly decent online presence. Half of online results are
relative to career goals within the industry.
• 40 out of 100. Some results are regarding the industry,
yet some are not. Creating content regarding desired
industry will be made.

11. BRAND POSITION
For people that love the music therapy industry
and who are hopeful that someday this industry
will be recognized to it’s fullest potential, I provide
wholesome and genuine content because we
need music therapy to be recognized on large
media scale in order to send a message to the
world of its importance.
“music therapy ambassador”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Young Adult Music Therapy
‣ May 20th | Fairfax, VA.
• Music and Wellness at your Library - Anxiety Relief
‣ May 9th | Winchester, VA.
• Community Drum Circle (by Noteable Progressions Music
Therapy)
‣ Every
fi
rst Friday, May-October 2023 | Frederick, MD.
Digital Marketing
• Primary Content: I will capture moments of music therapy at
work. This content will include live sessions of working with
those who are being consulted as patients and tracking their
progress.
• Primary Tools: I will use YouTube and Twitch as streaming
domains.
• Website: Considering that YouTube and Twitch are the
industry leading streaming sites, this will aid me in
documenting, while coincidentally growing, my channel and
followers.

13. PROFESSIONAL DEVELOPMENT
Mentor
• To intern under an established music therapist would be
ideal. The company will need be upstarted with
experienced music therapist that are accepting intern
applications. January, 2025.
Formal Education
• Music business degree completed. Completing an
internship with an LLC that is accepting interns with no
experience. January, 2025.
Technical Skills
• Microsoft Excel - Microsoft - June, 2023
• Recording software - Pro Tools - December, 2023
• Medical health software - athenahealth - May, 2024
Soft Skills
• Psychology comprehension - psychology.org, January,
2024
• Therapy and Counseling skills - Family and Behavioral
services LLC- January, 2024
• Fine Arts comprehension - Virginia Museum of Fine Arts
- July, 2023

14. Zachary Burgos
You know how music therapy isn’t well-known? Well,
what I do is educate people that have never heard of this industry. In fact,
streaming and blogging is what most of this generation spend their time
doing, which will bring music therapy to the masses!
“
Picture of You
Goes Here

15. REFERENCES
1)Putnam, K. (n.d.). Magician Inspiration Kit.
Kayeputnam.com. Retrieved May 4, 2023, from https://
kayeputnam.com/wp-content/uploads/2018/01/Magician-
Inspiration-Kit-2018.pdf?
vgo_ee=9KupkD4p0XAOy3T3I%2BKuMa6oiEgeVG6z%
2Br9PO8VZgSkV%3AdPpfhreGRd5m%2BhgLz1kErWqu
TIriQcgA
2) (n.d.). Music Therapists. Onetonline.org. Retrieved May 4,
2023, from https://www.onetonline.org/link/summary/
29-1129.02
3) Alexander, L. (2022, November 30). The Who, What, Why,
& How of Digital Marketing. https://blog.hubspot.com/
marketing/what-is-digital-marketing
4) Heidersheit, A. (n.d.). What Is Music Therapy.
Takingchange. Retrieved May 4, 2023, from https://
www.takingcharge.csh.umn.edu/common-questions/what-
music-therapy