Davi Hemann

1. PERSONAL BRAND EXPLORATION
Davi Hemann
Project & Portfolio I: Week 1
September 06, 2023

2. I am a Brazilian music producer who came to the USA to
pursue my passion for music. As a foreigner, I value
teamwork and collaboration, and believe that my unique
background and experiences have shaped my approach to
music creation. My vision is to create music that inspires
others and brings people together, regardless of their
cultural or linguistic differences. My purpose is to share my
love of music with the world, and to constantly push the
boundaries of what is possible in the industry. My values
include hard work, dedication, and a commitment to
excellence, and my principles revolve around the idea of
creating music that is both innovative and authentic.
Ultimately, my goal is to establish myself as a respected
and influential figure in the music industry, and to use my
platform to promote positivity, creativity, and cultural
exchange.
IDENTITY
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3. PROFESSION
Potential Job Titles:
• Music Producer / Engineer
• Songwriter
• Label A&R
BRAND ARCHETYPE - What sets me
apart from others in the field is my unwavering
dedication to creating memorable musical
experiences that not only sound incredible but also
engage and captivate listeners on a profound level.
Infusing every project with enthusiasm, creativity,
and a deep commitment to captivating audiences.
Music Producer / Songwriter for the Music Industry
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4. Music Industry Business People
TARGET AUDIENCE
Jon McCarter
Outreach Plan:
• Sort out/filter the questions and topics I’d to discuss.
• I will text him via SMS or Discord.
• Follow up will be made within an hour after the contact
is done.
PROFILE
PICTURE
Owner at The Vibe Studios
Pedro Alegria Jr.
Outreach Plan:
• Research more about his story for more targeted
questions.
• Initial contact will be made through LinkedIn if not
through other social media I can find.
• Follow up will be made within an hour after the contact
is done.
PROFILE
PICTURE Senior Director, A&R at Sony
Music
Amaya Mendizabal
Outreach Plan:
• Research what a label manager do down to the detail
for more targeted questions.
• Initial contact will be through LinkedIn or Twitter.
• Follow up will be made within an hour after the contact
is done.
PROFILE
PICTURE Label Manager at Sony Music

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Go back to work at a recording studio.
‣To have delivered resumé to around 20
different studios and schedule interviews for at
least 5 of them.
Mid Term: (2028)
• Be signed to a label/production agency
‣Have worked on at least 30 grade A music
projects.
Long Term: (2040)
• Be nominated for a Grammy Award
‣Have more than one of my projects on
billboard chart, 2x-year starting from 2030

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Computer Technology Novice / Adept / Expert
Foreign Language Novice / Adept / Expert
Creativity Novice / Adept / Expert
Music or sound editing software
SOFT
HARD
Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I help artists to break charts by composing,
producing and mixing songs for them.
PROMISE

8. CREDENTIALS
Work Experience:
• Studio Manager @ Synth Studio Brazil
• Recording Engineer @ The Vibe Studios
Education:
• Business Certificate, Full Sail University
(2023)
• Music Production, B.S., Full Sail University (2021)
Awards:
• 4x Best Guitarist at Festival de Música e
Dança São Paulo
• 2nd best original song at Utah Digital
Media Arts Festival 2023
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9. COMPETITION
Makhmudbek Mansurov
Industry Experience:
• Multiple live shows performed, lots of
music released (collaborations and
solo acts)
Education:
• Music Production BS @ Full Sail University
Leadership Experience:
• Multiple tier A record label releases (within the
electronic music realm)
• Found his own production company
Skills and Proficiencies:
• Music Production, Recording, Mixing and Mastering
• Social Media
• Live Performances (DJ)
Davi Hemann
Overall Online Presence:
• 307 connections, banner image not customized,
professional headshot uploaded, profile could be more
detailed with more posts or engagement in posts, really
active in instagram, LinkedIn URL not customized?
• Grade: Average on LinkedIn, superior on other social
media, 80 out of 100
HEADSHOT
Industry Experience:
• Studio manager experience in Brazil
• Recording Engineer experience in
Tampa, FL
Education:
• Music Production BS @ Full Sail University
• Business Certificate @ Full Sail University
Leadership Experience:
• Multiple tier B record label releases (within the
electronic music realm)
• Led many musical projects with bands and solo singers
• Managed a Studio with 4 rooms and coordinated crew
accordingly
Skills and Proficiencies:
• Music Production, Recording, Mixing and Mastering
• Live perfomances (DJ, guitar)
• Pro Tools certified operator
Overall Online Presence:
• 36 connections, banner image not customized,
professional headshot available, profile outdated and
few posts with no published articles, fairly active on
other social media, LinkedIn URL customized
• Grade: Average, 60 out of 100

10. COMPETITION
Adin Doyle
Noteworthy Experience:
• Audio Production Engineer at John Marshall Media
• Engineer at Sony Music Entertainment
HEADSHOT HEADSHOT
Industry Experience:
• Were an intern at multiple studios,
Engineer at multiple studios
Education:
• Bachelor of Fine Arts (Audio Engineering) @ The City
College of New York
Skills and Proficiencies:
• Workflow Management
• Recording, Mixing and Mastering Audio
• Dolby Atmos
Overall Online Presence:
• 234 connections, banner image customized, headshot
more causal than professional, profile deeply detailed
with published articles regularly, not that active on other
social media, LinkedIn URL customized
• Grade: Superior, 90 out of 100
Davi Hemann
Industry Experience:
• Studio manager experience in Brazil
• Recording Engineer experience in
Tampa, FL
Education:
• Music Production BS @ Full Sail University
• Business Certificate @ Full Sail University
Leadership Experience:
• Multiple tier B record label releases (within the
electronic music realm)
• Led many musical projects with bands and solo singers
• Managed a Studio with 4 rooms and coordinated crew
accordingly
Skills and Proficiencies:
• Music Production, Recording, Mixing and Mastering
• Live perfomances (DJ, guitar)
• Pro Tools certified operator
Overall Online Presence:
• 36 connections, banner image not customized,
professional headshot available, profile outdated and
few posts with no published articles, fairly active on
other social media, LinkedIn URL customized
• Grade: Average, 60 out of 100

11. BRAND POSITION
For music directors who seek exceptional and
captivating compositions, I provide a musical journey
like no other because my approach, inspired by the
Entertainer archetype, infuses every project with
boundless enthusiasm, daring creativity, and an
unwavering commitment to creating authentic,
emotional connections with listeners.
“HITMAKER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAMM
‣ Jan 25-28, 2024 | Anaheim, California
• SXSW
‣ March 11-16 | Austin, Texas
• ASCAP Experience
‣ 2024 edition not announced yet | Avalon, Los Angeles
Digital Marketing
• Primary Content: The content I will publish online is
regarding the music making process. Showing/discussing
techniques, ins and outs of new equipments and success
stories.
• Primary Tools: Instagram, Twitter, and Facebook - all
through paid advertising. Realistically, twice a month. Through
video.
• Website: I will showcase my project the most as possible. I
believe that through practical examples people can have a
better first impression of my brand.
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek for a very experienced mentor, preferably one that
worked with record labels and behind-the-scenes with artists. I
look for the corporate mind but with a touch of reality and lots
of passion for music. Partnership to establish ASAP.
Formal Education
• Music Prouction BS - Full Sail University (2021)
• Business Certificate - Full Sail University (2023)
Technical Skills
• Write more songs to improve songwriting - Jul 2024
• Mixing and Mastering pop music, Jan 2025
• More experience with hardware consoles, Dec 2024
Soft Skills
• English communication, Jul 2024
• Negotiation, Jan 2026
• Conflict resolution Jul 2024

14. Davi Hemann
You know how many music directors struggle to find truly unique and
captivating compositions for their projects? Well, what I do is infuse every
musical endeavor with enthusiasm, daring creativity, and authentic
emotional connection that's often missing in today's industry. In fact, I
recently collaborated with a music director, and they were blown away by
the audience's and artists’ response, with a 30% increase in engagement
and reviews about the unforgettable music experience I crafted.
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15. REFERENCES
Entertainer brand archetype: Psychology-driven brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist. (2023, May 23).
https://www.kayeputnam.com/brand-archetype-entertainer/
27-2041.00 - music directors and composers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-2041.00
2023 winners. udmaf. (n.d.). https://www.udmaf.org/2023-winners
How to become a record producer & build a career in music production.
Music Careers | Expert Advice - Careers In Music. (2022,
September 28). https:/www.careersinmusic.com/record-producer/
Audio engineer. MATC. (n.d.). https://www.matc.edu/course-
catalog/creative-arts-design-media/audio-engineer.html
ASCAP events calendar. (n.d.).
Attend the 2024 Namm show. NAMM.org. (n.d.).
https://www.namm.org/thenammshow/attend
SXSW Conference & Festivals | March 8-16, 2024. (2023, September 8).
SXSW. https://www.sxsw.com/
ASCAP Experience 2023 | Free Music Creator programs. (n.d.). ASCAP
EXPERIENCE 2023. https://ascapexperience.com/