personal brand exploration

1. PERSONAL BRAND EXPLORATION
Jaime Clark
Project & Portfolio I: Week 1
April 4th, 2023

2. The notion that nothing is going to be handed to me in
life is what fueled my passionate work ethic and
dedication. When I was accepted to Full Sail my mother
told me I would have to take out loans, so at 16 I created
a plan to achieve my ultimate goal of attending the
University while being financially secure. In many ways
I had to grow up very young and that has created the
person everyone knows today. I fell in love with live
music at a young age because the way it made me feel.
The feeling of drums vibrating in my chest is what makes
me feel truly alive. I knew at 16 that no matter what
would happen in life I would follow the music and that is
how I would be genuinely happy in.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists, Performers, and Athletes
• Public Relations Specialists
• Advertising and Promotions Mangers
HERO ARCHETYPE – Given my
archetype, I thrive in the face of tight
schedules and deadlines. I look at my
starting point and resources I have in
order to succeed to the end point.
Management and Administration for The Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Talent Advisors and Administrative Personnel at large entertainment companies
TARGET AUDIENCE
Alex Dutton
Outreach Plan:
• I looked over Alex’s LinkedIn Page and I planned to
mentioned Beyonce as he is a big fan to make it personalized.
• I was going to message him through his LinkedIn account.
• One week after the initial message, I planned on reaching
again through his LinkedIn account.
Associate Director Talent
Acquisition at Sony Music
Entertainment
Mia Maloney
Outreach Plan:
• I searched for Mia’ Instagram and saw she loves country
music. I plan to comment on country music when I message
her
• I was going to directly message her through Instagram.
• I plan to check in with her a one week later acknowledging
her has a busy schedule.
Director of Advertising at Universal
Music Group Nashville
Alex Pribula Outreach Plan:
• I read the ”About” section on his LinkedIn profile read about
his passion and background in music.
• I will message him through his LinkedIn account.
• I will reach out to him one week after the initial message
through LinkedIn.
Recruiter at Warner Music
Group

5. GOALS
Short Term: 2024
• I will secure an internship at an entertainment company.
‣ Three months before graduation, I will research
internships at various companies. As well as use
recourses at Full Sail to build a professional
resume. I will have an internship by December 1st,
2024.
Mid Term: 2029- 2034
• I want to work in a marketing department which promotes
music and musicians.
‣ I would perform targeted research in order to find
jobs, so I am hired by January 1st, 2030.
Long Term: 2039-2044
• I will be a manager for an artist and go on tour.
‣ I gain experience in management positions by
taking on the responsibility of overseeing large
projects and directing employees. I will be
managing an artist and touring by January 1st,
2042.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Experiencei n Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft PowerPoint Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Video creation and editing software
SOFT
HARD
Novice / Adept / Expert
Analytical or Scientific Software Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I help established pop musicians in Central
Florida increase merchandise sales by analyzing
consumer behavior and researching sales trends.
PROMISE

8. CREDENTIALS
Work Experience: Cracker Barrel
Old Country Store
• Skilled trainer and Shift leader.
• Trained as a Hostess, To Go Server,
Expeditor, Server, Grill Cook, and Backup
and Production.
Education:
• High school diploma, Astronaut High School
(2022)
• Associate Degree, A.S., Eastern Florida State
College (2022)
• Music Business, B.S., Full Sail University
(2024)
Awards:
• Employee of the Month June 2022.
• Team Player of the Month January 2023.

9. COMPETITION
Hannah Howard
Industry Experience:
• Employee as a store manager and
help start and maintain the company’s
social media presence.
Leadership Experience:
• Store Manager
Skills and Proficiencies:
• Marketing – 0 endorsements
• Projecting Management – 0 endorsements
• Skill 3 Goes Here - 0 endorsements
Jaime Clark
Overall Online Presence:
• Hannah has 25 connections and has a LGBTQ
supportive banner. Her profile picture is a selfie. Her
page filled out well with plenty of information but does
not have any published articles. Hannah’s LinkedIn
URL is not customized
• Grade: Average, 82/100
Industry Experience:
• As a Shift Leader I oversaw the
productivity of the restaurant and
guaranteed the goals of the company were
met throughout the workday.
Education:
• High school diploma, Astronaut High school
• Associate Degree, A.S., Eastern Florida State College
• Music Business, B.S., Full Sail University
Leadership Experience:
• As a Shift leader I have led front of house and back of house
through breakfast and dinner rushes.
• I have assigned positions and deployments to the To Go team
to ensure efficiency.
• I have trained grill cooks and servers.
Skills and Proficiencies:
• Quick decision making – 0 endorsements
• Flexibility – 0 endorsements
• Customer Service – 0 endorsements
Overall Online Presence:
• I have six connections and my banner image is a
picture from a concert. My profile picture was
professionally taken. My page is very detailed as it
contains a great quantity of information about me.
There is no articles published on my page and I am
active on Instagram and Facebook. I have not
customized LinkedIn URL.
• my Grade: Average, 75/100
Education:
• High school diploma, Sussex Academy of Arts
• Pre-Veterinary, B.S., University of Delaware
• Music Business, B.S., Full Sail University

10. COMPETITION
Arianna Gonzalez
Noteworthy Experience:
• Artist Manager for Kenny Forrel
• CEO and Lead Manager at Dare and Defy LLC
Jaime Clark
Industry Experience:
• Arianna has experience as a Junior Talent
Agent, Artist Manager, Program Director,
and Talent Advisor.
Education:
• High School Diploma, Riverview High School.
• Music Business, B.S., Full Sail University.
Skills and Proficiencies:
• Leadership – 10 endorsements
• Customer Service – 3 endorsements
• Research – 9 endorsements
Overall Online Presence:
• Arianna has 500+ connections and customized banner image.
She does a professional headshot and a well-rounded page.
There are no published articles and is active other social
media platforms. Arianna LinkedIn URL is not customized.
• Grade: Superior, 95/100
Industry Experience:
• As a Shift Leader I oversaw the
productivity of the restaurant and
guaranteed the goals of the company were
met throughout the workday.
Education:
• High school diploma, Astronaut High school
• Associate Degree, A.S., Eastern Florida State College
• Music Business, B.S., Full Sail University
Leadership Experience:
• As a Shift leader I have led front of house back of house
through breakfast/dinner rushes.
• I have assigned positions and deployments to the To Go team
to ensure efficiency.
• I have trained grill cooks and servers.
Skills and Proficiencies:
• Quick decision making – 0 endorsements
• Flexibility – 0 endorsements
• Customer Service – 0 endorsements
Overall Online Presence:
• I have six connections and my banner image is a picture from
a concert. My profile picture was professionally taken. My
page is very detailed as it contains a great quantity of
information about me. There is no articles published on my
page and I am active on Instagram and Facebook. I have not
customized LinkedIn URL.
• my Grade: Average, 75/100

11. BRAND POSITION
“THE WOMEN THAT MADE IT HAPPEN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ January 1st, 2024 | Orlando, Florida
• Hall of Fame Week
‣ April 16th, 2023 | Full Sail University
• Music Biz Annual Conference
‣ May 15, 2023 | JW Marriott Nashville, Tennessee
Digital Marketing
• Primary Content: The content I would share online would inspire
others and the imagery would showcase challenging situations. I
would behind the camera editing and narrating my projects.
• Primary Tools: I would promote my content and media on
LinkedIn as most hiring managers and HR personnel utilize the
platform.
• Website: In my digital portfolio I will use darker or deeper color to
evoke the feeling of strength and I will choose a complementary
headshot that aligns with my brand. Also, I would choose clean cut
font to represent my professionalism.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor would be actively employed in the music industry
and works along side musicians. I would look for someone
who has experience with overseeing large productions and
someone who is Full Sail Alum.
Formal Education
• Music Business Bachelor of Science will be completed in
May of 2024.
Technical Skills
• I will complete a web design and development certification
course – LinkIn Learning, May 2023
• I will complete a finance and bookkeeping certification
course – LinkIn Learning, June 2023
• I will complete an adobe certification course- LinkIn
Learning, July 2023
Soft Skills
• I will complete a body language certation course- LinkedIn
Learning, May 2023
• I will complete a take a decision-making certification course
specific to management – LinkedIn Learning, June 2023
• I will complete a persuasion certification course- LinkedIn
Learning, July 2023

14. Jaime Clark
During quarantine in 2020, I faced the challenge of determining how to pay for
tuition without financial or emotional support from my parents. So, one night I
created a two-year plan which contained goals with specific time frames. Now I am
a current student at Full Sail University with two scholarships.

15. REFERENCES
• Alex Dutton. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved April
3, 2023, from https://www.linkedin.com/search/resultsall/?fe
tchDeterminis ticClustersOnly=true&heroEntityKey=urn%3Ali%3A
fsd_profile%3AACoAAAm0xrwBtr-rm2yZ12J0v9UOA8PvrQoQz9
U&keywords=alex%20 Dutton%2C%20mshrm&origin=RCHQUE
RYTYPEAHEADHISTORY&position=0&searchId=4fff4bc9-cbde-
4699-b001-9ca13dd3742e&sid=Bq
• Full Sail One. (n.d.). Save the date: 13th annual hall of fame week. Full
Sail University. https://one.fullsail.edu/connect/even
ts/6293/1681653600000/save-the-date-13th-annual-hall-of-fame-week
• Glassdoor. (Updated 2022, September 15). Advertising and promotions
manager salaries. Glassdoor. https://www.glass
door.com/Salaries/titusville-advertising-and-promotions-manager-
salary-SRCH_IL.0,10_IC11542 98_KO11,45.htm clickSource=se
archBtn
• Arianna Gonzales. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
April 4, 2023, from https://www.linkedin.com/in/a rianna-gonzalez-ari-
m/
• Hannah Howard. (n.d.). Home [ LinkedIn page] LinkedIn. Retrieved
April 4, 2023, from https://www.linkedin.com/in/hannah-howard-
b34468263/
• Mia Maloney. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved April
3, 2023, from https://www.linkedin.com/in/miamaloney/
• Music Business Association. (n.d.). Join the music business association.
presentations & speakers. Music Business Association.
https://musicbiz.org/events/music-biz-annual-conference/music-
• Alex Pribula. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved April
3, 2023, from
https://www.linkedin.com/search/results/all/?fetchDeterministicClusters
Only=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABBs
tVIBQm6NwY8EC01MNQYOmvWBb77HGrw&keywords=alex%20p
ribula&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=1
&searchId=2380b99f-0e3b-4420-bc82-c812280ee5aa&sid=jKI biz-
2023-call-for-presentations/
• Putnam, K. (n.d.). The hero AKA warrior, champion, victor. Kaye
Putnam. https://www.kayeput nam.com /brand-archetype-hero/
• Onet Online. (n.d.). Advertising and promotions mangers.
https://www.onetonline.org/link/suma ry/11-2011.00.