This document contains Jaime Clark's personal brand exploration project for school. It includes biographical information about Jaime's work ethic and passion for music. It outlines Jaime's goals of securing an internship in entertainment by 2024 and working in music marketing by 2030. Jaime's skills, education, and online presence are analyzed. Potential competitors in the field and their profiles are also reviewed. The document establishes Jaime's brand position as "The Women That Made It Happen" and includes plans for professional development, networking, and references.

1. PERSONAL BRAND EXPLORATION
Jaime Clark
Project & Portfolio I: Week 1
April 4th, 2023

2. The notion that nothing is going to be handed to me
in life is what fueled my passionate work ethic and
dedication. When I was accepted to Full Sail my
mother told me I would have to take out loans, so at
16 I created a plan to achieve my ultimate goal of
attending the University while being financially
secure. In many ways I had to grow up very young
and that has created the person everyone knows
today. I fell in love with live music at a young age
because the way it made me feel. The feeling of
drums vibrating in my chest is what makes me feel
truly alive. I knew at 16 that no matter what would
happen in life I would follow the music and that is
how I would be genuinely happy in.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists, Performers, and Athletes
• Public Relations Specialists
• Advertising and Promotions
Mangers
HERO ARCHETYPE – Given my
archetype, I thrive in the face of tight
schedules and deadlines. I look at
my starting point and resources I
have in order to succeed to the end
point.
Management and Administration for The Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Talent Advisors and Administrative Personnel at large entertainment companies
TARGET AUDIENCE
Alex Dutton
Outreach Plan:
• I looked over Alex’s LinkedIn Page and I planned to
mentioned Beyonce as he is a big fan to make it
personalized.
• I was going to message him through his LinkedIn
account.
• One week after the initial message, I planned on
reaching again through his LinkedIn account.
Associate Director Talent
Acquisition at Sony Music
Entertainment
Mia Maloney
Outreach Plan:
• I searched for Mia’ Instagram and saw she loves
country music. I plan to comment on country music
when I message her
• I was going to directly message her through Instagram.
• I plan to check in with her a one week later
acknowledging her has a busy schedule.
Director of Advertising at
Universal Music Group Nashville
Alex Pribula Outreach Plan:
• I read the ”About” section on his LinkedIn profile read
about his passion and background in music.
• I will message him through his LinkedIn account.
• I will reach out to him one week after the initial
message through LinkedIn.
Recruiter at Warner Music
Group

5. GOALS
Short Term: 2024
• I will secure an internship at an entertainment
company.
‣Three months before graduation, I will
research internships at various companies. As
well as use recourses at Full Sail to build a
professional resume. I will have an internship
by December 1st, 2024.
Mid Term: 2029- 2034
• I want to work in a marketing department which
promotes music and musicians.
‣I would perform targeted research in order to
find jobs, so I am hired by January 1st, 2030.
Long Term: 2039-2044
• I will be a manager for an artist and go on tour.
‣I gain experience in management positions by
taking on the responsibility of overseeing large
projects and directing employees. I will be
managing an artist and touring by January 1st,

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Experience in Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft PowerPoint Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Video creation and editing software
SOFT
HARD
Novice / Adept / Expert
Analytical or Scientific Software Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I help established pop musicians in Central
Florida increase merchandise sales by
analyzing consumer behavior and
researching sales trends .
PROMISE

8. CREDENTIALS
Work Experience: Cracker Barrel
Old Country Store
• Skilled trainer and Shift leader.
• Trained as a Hostess, To Go Server,
Expeditor, Server, Grill Cook, and Backup
and Production.
Education:
• High school diploma, Astronaut High
School (2022)
• Associate Degree, A.S., Eastern Florida
State College (2022)
• Music Business, B.S., Full Sail University
(2024)
Awards:
• Employee of the Month June 2022.
• Team Player of the Month January 2023.

9. COMPETITION
Hannah Howard
Industry Experience:
• Employee as a store manager and
help start and maintain the
company’s social media presence.
Leadership Experience:
• Store Manager
Skills and Proficiencies:
• Marketing – 0 endorsements
• Projecting Management – 0 endorsements
• Skill 3 Goes Here - 0 endorsements
Jaime Clark
Overall Online Presence:
• Hannah has 25 connections and has a LGBTQ
supportive banner. Her profile picture is a selfie.
Her page filled out well with plenty of information
but does not have any published articles.
Hannah’s LinkedIn URL is not customized
• Grade: Average, 82/100
Industry Experience:
• As a Shift Leader I oversaw the
productivity of the restaurant and
guaranteed the goals of the company
were met throughout the workday.
Education:
• High school diploma, Astronaut High school
• Associate Degree, A.S., Eastern Florida State College
• Music Business, B.S., Full Sail University
Leadership Experience:
• As a Shift leader I have led front of house and back of
house through breakfast and dinner rushes.
• I have assigned positions and deployments to the To
Go team to ensure efficiency.
• I have trained grill cooks and servers.
Skills and Proficiencies:
• Quick decision making – 0 endorsements
• Flexibility – 0 endorsements
• Customer Service – 0 endorsements
Overall Online Presence:
• I have six connections and my banner image is a
picture from a concert. My profile picture was
professionally taken. My page is very detailed as
it contains a great quantity of information about
me. There is no articles published on my page
and I am active on Instagram and Facebook. I
have not customized LinkedIn URL.
• my Grade: Average, 75/100
Education:
• High school diploma, Sussex Academy of
Arts
• Pre-Veterinary, B.S., University of Delaware
• Music Business, B.S., Full Sail University

10. COMPETITION
Arianna Gonzalez
Noteworthy Experience:
• Artist Manager for Kenny Forrel
• CEO and Lead Manager at Dare and Defy LLC
Jaime Clark
Industry Experience:
• Arianna has experience as a Junior
Talent Agent, Artist Manager,
Program Director, and Talent Advisor.
Education:
• High School Diploma, Riverview High School.
• Music Business, B.S., Full Sail University.
Skills and Proficiencies:
• Leadership – 10 endorsements
• Customer Service – 3 endorsements
• Research – 9 endorsements
Overall Online Presence:
• Arianna has 500+ connections and customized banner
image. She does a professional headshot and a well-
rounded page. There are no published articles and is
active other social media platforms. Arianna LinkedIn
URL is not customized.
• Grade: Superior, 95/100
Industry Experience:
• As a Shift Leader I oversaw the
productivity of the restaurant and
guaranteed the goals of the company
were met throughout the workday.
Education:
• High school diploma, Astronaut High school
• Associate Degree, A.S., Eastern Florida State College
• Music Business, B.S., Full Sail University
Leadership Experience:
• As a Shift leader I have led front of house back of
house through breakfast/dinner rushes.
• I have assigned positions and deployments to the To
Go team to ensure efficiency.
• I have trained grill cooks and servers.
Skills and Proficiencies:
• Quick decision making – 0 endorsements
• Flexibility – 0 endorsements
• Customer Service – 0 endorsements
Overall Online Presence:
• I have six connections and my banner image is a
picture from a concert. My profile picture was
professionally taken. My page is very detailed as it
contains a great quantity of information about me.
There is no articles published on my page and I am
active on Instagram and Facebook. I have not
customized LinkedIn URL.
• my Grade: Average, 75/100

11. BRAND POSITION
“THE WOMEN THAT MADE IT HAPPEN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ January 1st, 2024 | Orlando, Florida
• Hall of Fame Week
‣ April 16th, 2023 | Full Sail University
• Music Biz Annual Conference
‣ May 15, 2023 | JW Marriott Nashville, Tennessee
Digital Marketing
• Primary Content: The content I would share online would
inspire others and the imagery would showcase challenging
situations. I would behind the camera editing and narrating my
projects.
• Primary Tools: I would promote my content and media on
LinkedIn as most hiring managers and HR personnel utilize
the platform.
• Website: In my digital portfolio I will use darker or deeper
color to evoke the feeling of strength and I will choose a
complementary headshot that aligns with my brand. Also, I
would choose clean cut font to represent my professionalism.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor would be actively employed in the music
industry and works along side musicians. I would look
for someone who has experience with overseeing large
productions and someone who is Full Sail Alum.
Formal Education
• Music Business Bachelor of Science will be completed
in May of 2024.
Technical Skills
• I will complete a web design and development
certification course – LinkIn Learning, May 2023
• I will complete a finance and bookkeeping certification
course – LinkIn Learning, June 2023
• I will complete an adobe certification course- LinkIn
Learning, July 2023
Soft Skills
• I will complete a body language certation course-
LinkedIn Learning, May 2023
• I will complete a take a decision-making certification
course specific to management – LinkedIn Learning,
June 2023
• I will complete a persuasion certification course-
LinkedIn Learning, July 2023

14. Jaime Clark
During quarantine in 2020, I faced the challenge of determining how to pay
for tuition without financial or emotional support from my parents. So, one
night I created a two-year plan which contained goals with specific time
frames. Now I am a current student at Full Sail University with two
scholarships.

15. REFERENCES
• Alex Dutton. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
April 3, 2023, from https://www.linkedin.com/search/resultsall/?fe
tchDeterminis ticClustersOnly=true&heroEntityKey=urn%3Ali%3A
fsd_profile%3AACoAAAm0xrwBtr-rm2yZ12J0v9UOA8PvrQoQz9
U&keywords=alex%20 Dutton%2C%20mshrm&origin=RCHQUE
RYTYPEAHEADHISTORY&position=0&searchId=4fff4bc9-cbde-
4699-b001-9ca13dd3742e&sid=Bq
• Full Sail One. (n.d.). Save the date: 13th annual hall of fame
week. Full Sail University. https://one.fullsail.edu/connect/even
ts/6293/1681653600000/save-the-date-13th-annual-hall-of-fame-
week
• Glassdoor. (Updated 2022, September 15). Advertising and
promotions manager salaries. Glassdoor. https://www.glass
door.com/Salaries/titusville-advertising-and-promotions-manager-
salary-SRCH_IL.0,10_IC11542 98_KO11,45.htm clickSource=se
archBtn
• Arianna Gonzales. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved April 4, 2023, from https://www.linkedin.com/in/a
rianna-gonzalez-ari-m/
• Hannah Howard. (n.d.). Home [ LinkedIn page] LinkedIn.
Retrieved April 4, 2023, from https://www.linkedin.com/in/hannah-
howard-b34468263/
• Mia Maloney. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
April 3, 2023, from https://www.linkedin.com/in/miamaloney/
• Music Business Association. (n.d.). Music biz 2023 calls for
presentations & speakers. Music Business Association.
https://musicbiz.org/events/music-biz-annual-conference/music-
• Alex Pribula. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
April 3, 2023, from
https://www.linkedin.com/search/results/all/?fetchDeterministicCl
ustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AAC
oAABBstVIBQm6NwY8EC01MNQYOmvWBb77HGrw&keywords
=alex%20pribula&origin=RICH_QUERY_TYPEAHEAD_HISTOR
Y&position=1&searchId=2380b99f-0e3b-4420-bc82-
c812280ee5aa&sid=jKI biz-2023-call-for-presentations/
• Putnam, K. (n.d.). The hero AKA warrior, champion, victor. Kaye
Putnam. https://www.kayeput nam.com /brand-archetype-hero/
• Onet Online. (n.d.). Advertising and promotions mangers.
https://www.onetonline.org/link/suma ry/11-2011.00.