This is a presentation for my project and portfolio course at full sail university

1. PERSONAL BRAND EXPLORATION
Caleb Gray
Project & Portfolio I: Week 1
10/1/2023

2. My name is Caleb Gray and since the 6th grade
I’ve been creating and playing music for my
school, family, and friends. I was raised into a
christian household and I’m proud to be
christian. I believe in helping others and being a
good person. I value generosity, forgiveness,
and passion. My dream is to own my own record
label and I plan on working in the music
business to learn as much as I can before
venturing out with my ambitions. I learn rapidly
and graduated from high school a year early in
an accelerated course at Forney Learning
Academy.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Music Director
• Composer
• Music Producer
The Creator - Creators have
boundless creativity and vision for
their brand. I’m always looking for
creative ways to complete tasks at
hand as well as creating content
and music for others to enjoy.
Creative thinking is my speciality
and leads to innovative and
extravagant solutions.
Music Directors and Composers
for the Music Industry

4. Talent acquisition, musicians, and music companies
TARGET AUDIENCE
Karley Smith
Outreach Plan:
• I will prepare a list of musical compositions and pieces
along with my resume and list of accomplishments.
• I will connect with Ms. Smith on LinkedIn and message
her on that platform. From there I will move the
conversation onto email because I believe it to be more
professional.
• After initially contacting Ms. Smith I will continue to
communicate with her over a 6 month period where I
explore opportunities and projects with her.
A&R at Production Runner
Jeff Sosnow
Outreach Plan:
• I will prepare my resume and my list of musical
compositions along with my plan to work for or with him.
• I will connect with Mr. Sosnow on LinkedIn and
message him after he connects with me. After that I will
move the conversation to email.
• After contacting Mr. Sosnow I will continue to
communicate with him over a 6-12 month period where
I communicate and work with him on various talent
based projects.
PROFILE
PICTURE
EVP & A&R at Warner
Records
Jennifer Nieto
Outreach Plan:
• I will create and improve my musical repertoire and
compositions.
• I will connect with Ms. Nieto on LinkedIn and message her
on that website. If she is interested in communicating with
me then I will move the conversation to email.
• After initially contacting Ms. Nieto I plan on partnering or
working for her. I will follow up with her over a year long
period while working on a musical partnership with her.
Music Partnerships at Snap
Inc.

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• I want to develop and increase my online reputation.
‣Make my name go from unlisted on google to
the top 3 pages of google by December 31st of
2025.
Mid Term: (2028)
• Gain employment at a reputable music company as a
music manager or musician.
‣From the time that I graduate from Full Sail
University to 2028 I will apply 5 times every
week until I’m hired.
Long Term: (2043)
• After amassing enough music industry experience I
will open my own record label.
‣Save 15 percent of my income until April 1st of
2043 to invest and start my company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in Music Directors and Composers
& Current Proficiencies:
Music Composition
SOFT
HARD
Novice / Adept / Expert
Music Production Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Music or Sound Editing Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert

7. I help Musicians increase their audience by
networking.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Deli Clerk at Brookshires for 1 year
• Fry Cook at Waffle House for 6 months
Education:
• Food Handlers Certificate, 360 Training
• Music Business, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• For 2 months I was apart of a mission trip
to Kansas City where I aided the
community with manual labor and
determination.

9. COMPETITION
Katie Curran
Industry Experience:
• Works as a Warehouse Associate at
ACM Technologies Inc. for 9 and a
half years
• Worked as a server at E.C Pages Bar
and Grill for 4 years and 4 months
Education:
• Music Business Bachelor of Science from Full Sail
University
Leadership Experience:
• Lead order processor at ACM Technologies Inc.
Skills and Proficiencies:
• Skill 1 Social Media - 1 endorsements
• Skill 2 Leadership - 2 endorsements
• Skill 3 Music - 1 endorsement
Caleb Gray
Overall Online Presence:
• Ms. Kuran has 283 connections on LinkedIn with a
customized banner showcasing city-scape. She has a
professional headshot and detailed profile showcasing
her work/education experience, skills,
recommendations, and certifications. I couldn’t find any
articles or social media pages published by her. Her
LinkedIn URL is customized.
• Grade: Average, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• I worked at Brookshires as a deli clerk
for a year
• I work at Waffle House as a fry cook
for the last 6 months
Education:
• Currently pursuing a Music Business Bachelor of
Science at Full Sail University
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• Skill 1 Music Composition - 0 endorsements
• Skill 2 Music Production - 0 endorsements
• Skill 3 Communication Skills - 0 endorsements
Overall Online Presence:
• I have 10 connections and my banner image is not
customized. My headshot is professional and my profile
could be more detailed. I don’t have any published
articles but I do have an Instagram and Snapchat
account. My LinkedIn URL is not customized.
• Grade: Poor, 50 out of 100

10. COMPETITION
Heather Baker
Noteworthy Experience:
• Composed records and has toured the world as a
musician.
• Has worked on many different films and projects
Caleb Gray
HEADSHOT
Industry Experience:
• Guitarist for Krewella for 11 months
• Guitarist/musical director for NoMbe for 1
year and 9 months
• Composer for Film Music Composer for 11
years and 3 months (Present)
• Broadcast Supervisor at Hayley Kiyoko for 4
years and 2 months (Present)
• Musical Director at Direction Music Group for
4 years and 10 months
Education:
• Business and Administration Management Bachelors
degree from Los Angles City College
Skills and Proficiencies:
• Skill 1 Music Production - 24 endorsements
• Skill 2 Film Production - 15 endorsements
• Skill 3 Music Licensing - 14 endorsements
Overall Online Presence:
• She has 399 connections on LinkedIn and her banner image is
not customized. She has professional headshot showcasing
that she is a musician. She has an extensive profile that is
very detailed. There is an article by Julia Fink that is about an
interview with Heather Baker about her experience as a
musician. She has an instagram with almost 6,000 followers
and her LinkedIn URL is not customized.
• Grade: Superior, 95 out of 100
Industry Experience:
• I worked at Brookshires as a deli clerk
for a year
• I work at Waffle House as a fry cook
for the last 6 months
Education:
• Currently pursuing a Music Business Bachelor of
Science at Full Sail University
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• Skill 1 Music Composition - 0 endorsements
• Skill 2 Music Production - 0 endorsements
• Skill 3 Communication Skills - 0 endorsements
Overall Online Presence:
• I have 10 connections and my banner image is not
customized. My headshot is professional and my profile
could be more detailed. I don’t have any published
articles but I do have an Instagram and Snapchat
account. My LinkedIn URL is not customized.
• Grade: Poor, 50 out of 100

11. BRAND POSITION
For musical companies who need a fresh and
creative artist, I provide musical compositions and
repertoire that is creative and unique because I
believe that todays music industry is in need of
uniqueness and creativity.
“CREATIVITY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Soaring Young Executives Networking Mixer
‣ October 19th | Tower Club Dallas, Tx
• Dallas Music Biz Open Mic A&R Event
‣ February 2nd | Double Tree by Hilton Hotel Dallas, Tx
• Musical Improv
‣ October 28th | Stomping Ground Comedy Theatre
Dallas, Tx
Digital Marketing
• Primary Content: I will create content that involves my
musical works and experience within the music industry.
Ideally my posts will include other musicians and creatives
and will highlight the creativity within my brand archetype “The
Creator”
• Primary Tools: I will post reels on TikTok and Instagram that
feature me creating music. I will post weekly and will interact
with my audience in the comment sections of my various
posts. I will include hashtags and will use these social media
sites to promote my music.
• Website: I will regularly update my digital portfolio site to include my
experiences, projects, and products. I will market towards my followers on

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor that has been in the music industry
that can teach me how to learn, operate, and teach within the
industry. There lifestyle would be all about creating and
teaching music which would line up with my lifestyle rather
well. I hope to have the mentor by January 2024
Formal Education
• Music Business bachelors of science from Full Sail
University graduating August 2025
Technical Skills
• Apple Final Cut Pro Video Software certificate -LinkedIn
Learning, March, 2024
• FL Studio Digital Audio Workshop certificate - LinkedIn
Learning, August, 2024
• Audacity or other music and video editing software
certificate - LinkedIn Learning October, 2024
Soft Skills
• Professional Communications certificate- LinkedIn
Learning, January, 2024
• Decision making and judgement skills- LinkedIn
Learning, February, 2024
• Organizational Skills - LinkedIn Learning, December,
2023

14. Caleb Gray
You know how bad creative set-backs are? Well, what I do is bring creative
and unique solutions to solve creative set-backs. In fact, I helped my high
school band solve there composition issue in time for UIL competitions.

15. REFERENCES
27-2041.00 - music directors and composers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-2041.00
Miroshnichenko , T. (2020, July 30). A man controlling the audio equipment
inside a recording studio. Pexels.com. https://www.pexels.com/photo/a-
man-controlling-the-audio-equipment-inside-a-recording-studio-
4988134/
Tarazevich, A. (2021, February 23). Person cooking fried rice on Frying Pan .
Pexels.com. https://www.pexels.com/photo/person-cooking-fried-rice-
on-frying-pan-6937447/
Creator brand archetype: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2023, May 23).
https://www.kayeputnam.com/brand-archetype-creator/
Smith , K. (n.d.). Karley Smith A&R | Production Runnner. LinkedIn.
https://www.linkedin.com/in/karley-smith-2000/
Sosnow, J. (n.d.). Jeff Sosnow - EVP, A&R - Warner Records & Reprise
Records. LinkedIn. https://www.linkedin.com/in/jeff-sosnow-51955a130
Nieto , J. (n.d.). Jennifer Nieto Music Partnerships & ERG Lead @ Snap Inc. |
Formerly Universal Music, YouTube. LinkedIn.
https://www.linkedin.com/in/jennieto/
Curran, K. (n.d.). Katie Curran Music Business Graduate | Aspiring Artist
Manager. LinkedIn. https://www.linkedin.com/in/thekatiecurran/
Baker, H. (n.d.). Heather Baker Musical Director | Assistant Musical Director at
DKM Live. LinkedIn. https://www.linkedin.com/in/heather-baker-
7231a970/
Baker, H. (n.d.-a). Heather Baker (@heatherlizbaker) • instagram photos and
videos. Instagram.com. https://www.instagram.com/heatherlizbaker/
Fink, J. K. (2021, March 30). Heather Baker on Touring, Influences, and Her
Experience in Pop Music. INTERSECT MAGAZINE.
https://www.intersectmagazine.com/post/heather-baker-on-touring-
influences-and-her-experience-in-pop-music