The document is a personal branding exploration by Diego A. Colón. It outlines Diego's background and experience in the music industry, having grown up in Puerto Rico where music is prevalent. It identifies Diego's goals of getting a job in music marketing after graduation and discusses his skills, credentials, competitors, and plan to network and develop professionally in the industry.

1. PERSONAL BRAND EXPLORATION
Diego A. Colón
Project & Portfolio I: Week 1
January 30, 2023

2. What makes me, me is my love for all things music. I come from a small island
called Puerto Rico which is also known as the capital of Reggaeton. Being born and
raised in a place where music is so prevalent, I feel like that shaped me as a
person, but especially with my career path since I’m currently studying Music
Business at Full Sail University. My past has helped build me into the person I am
today mainly because of my experience, without those experiences I wouldn’t be
here today. I’m a firm believer that education is everything and this also applies to
what I do on a day-to-day basis , there’s always something to learn and that is
what makes me constantly evolve as a person.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing manager
• Search marketing strategist
• Advertising and promotions manager
THE CREATOR - What sets me apart from
everybody else is my creativity, my point of
view and how I go the extra mile with
everything, no matter how big or little it is. I
believe these are some of the factors that
can make you stand out because at the end
of the day, you can have the same
qualifications as somebody else, but matter
is the special thing you brought to the table.
Marketing for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Leaders in the Music Industry
TARGET AUDIENCE
Marilia Diaz-Vivo
Outreach Plan:
• I will set up my LinkedIn profile to give a more detailed
explanation on my past experience
• I will be reaching out to this person through LinkedIn
• The way I plan on following up with this person is by
scheduling a Zoom call
HR Talent Champion at Sony
Music Entertainment
Noah Assad
Outreach Plan:
• I will create a website to stand out from others
• I will be reaching out to this person through contacts I
have in the industry
• The way I plan on following up with this person is by
scheduling a call given their busy schedule
PROFILE
PICTURE
CEO at Rimas Music
Soraya Sanchez
Outreach Plan:
• I will update my resume
• I will be reaching out to this person through social
media
• The way I plan on following up with this person is by
proposing to buy her a coffee
PROFILE
PICTURE CEO at Sora and co.

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Get hired straight out of college
‣The KPI to measure the progress towards
reaching this goal is having people contact me
before I graduate, have follow up interviews
with companies, etc.
Mid Term: (YEAR)
• Get a promotion
‣The KPI to measure the progress towards
reaching this goal is getting good reviews from
my employer, performing outstandingly at my
duties, etc.
Long Term: (YEAR)
• Have that promotion lead me to my next job
‣Have other employers reach out to me, learn
skills from my position to use in the future, etc.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Active Listening
SOFT
HARD
Novice / Adept / Expert
Judgment and Decision Making Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Sales and Marketing
SOFT
HARD
Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Customer and Personal Service Novice / Adept / Expert
English Language Novice / Adept / Expert

7. I help artists stand out by coming up with
new, innovative promotional strategies.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Oct 2021-Aug 2022 Intern, Buena Vibra
Group
• Present- Social media manager,
UNLMTD
Education:
• High School Diploma, Radians School
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Honorific mention of the Fourth Story
Contest Abelardo Díaz Alfaro
• Runner-up of the Third Story Contest
Abelardo Díaz Alfaro
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Katie M. Jasper
Industry Experience:
• Employee at various live music
venues
• Street team for Fan to Band
• Writer/press for Noisescape mag
Education:
• High School Diploma
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Writing
• Interpersonal skills
• Adaptability
Diego A. Colón
Overall Online Presence:
• Little connections, customized banner, selfie, not that
much detail, no articles, but she is proficient in other
social medias and those other social medias are up to
date with her current information
• I would rate and grade her with the same score I gave
myself because I’ve seen the steps, she’s taken to
make her accounts more professional, but there’s
always room for improvement
HEADSHOT
Industry Experience:
• Oct 2021-Aug 2022 Intern, Buena
Vibra Group
• Present- Social media manager,
UNLMTD
Education:
• High School Diploma, Radians School
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Leadership positions within the National Honor Society,
Golden Age & Red Cross
Skills and Proficiencies:
• Communication
• Creativity
• Problem solving
Overall Online Presence:
• Little connections inside of LinkedIn, customized
banner, professional headshots, lacks detail, zero
articles and is active on other social medias.
• I would rate myself average and grade myself a 50
because I’ve taken the steps toward improving my
social media presence, but I’m not quite where I want to
be yet

10. COMPETITION
April Bredael
Industry Experience:
• Temp Coordinator, Warner Music U
• VIP Representative, On Location
• Mentee, Grammy U Mentorship
Progam
Education:
• Strategic Communications, B.S., University of
Winsconsin-Madison (Exp. 2022)
• Pre-business, B.A.A., University of Winsconsin (Exp.
2024)
Leadership Experience:
• None to date
Skills and Proficiencies:
• Interpersonal Communication
• Mentoring
• Professional Development
Diego A. Colón
Overall Online Presence:
• Many connections, customized banner, professional
headshots, very detailed, various articles and is active
in all social medias.
• I would rate herself an excellent score and grade her a
100 because I find her profiles to be amazing.
HEADSHOT
Industry Experience:
• Oct 2021-Aug 2022 Intern, Buena
Vibra Group
• Present- Social media manager,
UNLMTD
Education:
• High School Diploma, Radians School
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Leadership positions within the National Honor Society,
Golden Age & Red Cross
Skills and Proficiencies:
• Communication
• Creativity
• Problem solving
Overall Online Presence:
• Little connections inside of LinkedIn, customized
banner, professional headshots, lacks detail, zero
articles and is active on other social medias.
• I would rate myself average and grade myself a 50
because I’ve taken the steps toward improving my
social media presence, but I’m not quite where I want to
be yet

11. BRAND POSITION
For artists who want to reach another level, I
provide career elevating opportunities through
promotion because I’m a firm believer that no
matter how big or small, artists deserve to have
their projects reach the most people possible.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• GRAMMYU
• Music Business Association
• ”Tu Musica Urbana” Conference taking place in June 2023
Digital Marketing
• Primary Content: I will post content that has to do with the
music industry so everything from events to knowledge
• Primary Tools: I plan on using almost every social media and
I will try posting as consistently as possible
• Website: My website will help me brand awareness because
it will be one of the first things to pop up when people search
my name
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will as I embark on my career path
is obviously someone that is experienced and that has
had successes, but also fails. The lifestyle I want them
to have is one where they’re constantly looking for news
ways to grow and evolve.
Formal Education
• Music Business Bachelor’s Degree at Full Sail
University by May 2024
Technical Skills
• Data Analysis & Analytics – Warner Music, December
2023
• Audience development – Sony Music Latin, November
2023
• Online advertising – Universal Music Group, October
2023
Soft Skills
• Management and multi-tasking skills- May 2023
• Tech savvy- Sony Music Latin, June 2023
• Writing – Universal Music Group, July 2023

14. Diego A. Colón
You know musical projects failing due to lack of promotion? Well, what I do
is finding new strategies to make your project stand out. In fact, I have
helped Latin artist Ozuna reach the top 10 with his single “Apretaito.”

15. REFERENCES
134 Universal Music Group jobs in United States (6 new).
(n.d.). Retrieved January 31, 2023, from
https://www.linkedin.com/jobs/search/?currentJobId=34404484
27&geoId=103644278&keywords=universal+music+group&loc
ation=United+States&refresh=true
247 Warner Music Group jobs in United States (15 new). (n.d.).
Retrieved January 31, 2023, from
https://www.linkedin.com/jobs/search/?currentJobId=34180714
91&keywords=warner+music+group&start=100
83 Sony Music Latin jobs in United States (3 new). (n.d.).
Retrieved January 31, 2023, from
https://www.linkedin.com/jobs/search/?currentJobId=32890953
97&geoId=103644278&keywords=sony+music+latin&location=
United+States&refresh=true
Colon, D. (2023, January 31). LinkedIn. Retrieved January 31,
2023, from https://www.linkedin.com/in/diego-colón-
66913b205/
Jasper, K. (2023, January 31). LinkedIn. Retrieved January 31,
2023, from https://www.linkedin.com/in/katie-jasper-
190a77254/
Occupation keyword search. O*NET OnLine. (n.d.). Retrieved
January 31, 2023, from
https://www.onetonline.org/find/result?s=marketing
Staff, B. (2022, November 4). Billboard's 2022 Latin Power
Players revealed. Billboard. Retrieved January 31, 2023, from
https://www.billboard.com/pro/billboard-latin-power-players-list-
2022-executives/
Urban music conference. Company. (n.d.). Retrieved January
31, 2023, from https://tumusicaurbanconference.com/