Jose Benzaquen is a music producer exploring their personal brand. They have experience producing for various artists and hone their skills in music production. Their goal is to help artists execute their vision by understanding their musical identity. They aim to improve their online presence and monetize their brand through diversifying income streams and collaborating with major artists.

1. PERSONAL BRAND EXPLORATION
Jose Benzaque
n
Project & Portfolio I: Week
1
October 5, 2022

2. I come from a home where music was always a
time to bring everyone together. It connected
me to a community, and it's the root of why I
love creating with others. After years of
experience in different
fi
elds of music, I began
to hone in on the production process, where I
bloomed as a creator. The most rewarding
moments are when working in harmony with
others to create something unique to that
moment. You know you've succeeded when
the collective energy moves with the music.
Those are the moments we seek to recreate.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Music Director/Compose
r
• Produce
r
• Audio and Video Technicia
n
CREATOR ARCHETYPE - As a
fearless creator, you bravely trek
the unknown in search of the
unique. Often following nothing
but your instinct, you can
fi
nd
beauty in strange places. As a
Creator, I have an advantage in
an environment that demands
originality.
Producer for [Latin and Pop music]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
LEX BORRERO
Outreach Plan
:
• Prepare artist personal brand and create content
• Reach him via email or through his GM’s emai
l
• Will Plan a content shoot and hire and create a
press release graphic that showcases the artist
PROFILE
PICTURE
CO-FOUNDER NEON16
MIKE SEABERG
Outreach Plan
:
• Prepare for internship at Jaycen’s studio by
fi
nishing degree and gaining experienc
e
• Instagram direct message to Mike Seaberg who
handles rolling admissions for an internship.
• Will follow up by messaging him about position and
how I am a good candidate
PROFILE
PICTURE
MIX ENGINEER TO JAYCEN JOSHUA
Camille Soto
Outreach Plan
:
• Prepare our catalog and create visual content to
pitch as producer/artis
t
• Can attempt to contact through LinkedIn or through
contacts
.
• Follow up by setting an appointment at Glad Empire
with a day manager and travel to their studio.
PROFILE
PICTURE
GLAD EMPIRE, LLC

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will improve my online presence by casting a
clearer message across all platforms.
‣30% more traf
fi
c to website/socials by Dec.
202
3
Mid Term: 202
8
• Monetize my brand of production by diversifying
income streams and collaborating with major
artists to increase exposure
.
‣40% in revenue from income streams
(production, touring, merch, placements
)
Long Term: (2033
)
• Maintain an in
fl
uential business culture that
empowers others to create and collaborate by
creating a platform for opportunities to do so
.
‣Develop an online platform that
democratizes music streaming

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Logic Pro X
SOFT
HARD
Novice / Adept / Expert
Presentations/Excel Novice / Adept / Expert
Networking Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Web page creation and editing software
SOFT
HARD
Novice / Adept / Expert
Graphics or photo imaging software Novice / Adept / Expert
Budgeting Novice / Adept / Expert
Managing Project Timelines Novice / Adept / Expert

7. I help artists execute their vision by
deciphering their musical identity.
PROMISE

8. CREDENTIALS
Work Experience
:
• Founder of Melodi Music Grou
p
• Personnel management & coordinatio
n
• Barista at Starbuck
s
• Customer Service & Communication Skills
Education:
• The Business of Music Business
Specialization, Berklee College of Music
• Music Business, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Working in Projects aimed at Grammy
Nomination’s 2023.
• Developing artists portfolios for
pitches
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Camille Soto
Industry Experience
:
• Founder and CEO of GLAD Empire LL
C
• Litigation Manager at Betty Blanco PA
Education
:
• B.S. Journalism, Florida International Universit
y
• J.D. Law, Nova Southeastern University
Leadership Experience :
• Over 15 years of experience committed to helping
independent artists achieve their goals in the music
world
.
• Management, artist development, marketing,
publicity and production of artists within the urban
genre
Skills and Pro
fi
ciencies
:
• Music Industry - 2 endorsement
s
• Marketing - 1 endorsemen
t
• Digital Distribution - 1 endorsement
Jose Benzaquen
Overall Online Presence
:
• Camille Soto has 95 LinkedIn Connections, with
much detail to her account regarding her skills and
work experience. She does not have any visual
content but her endorsements are by ultra
successful music executives. Her other media,
including the website of her company is incredibly
professional and enticing to clientele.
• Grade: Superior, 85 out of 100
Industry Experience
:
• 3+ years in professional recordin
g
• Worked as engineer/producer to
artists Brray, NK, Mari Burelle,
Felipe Pelaez, Kevtopo, and
Toxicboys.
Education
:
• B.S Music Business,Fullsail University
Leadership Experience
:
• Motivated artists to achieve highest possible
musical quality nurtured continued growt
h
• Developed and implemented cohesive album/artist
concepts for professionals
Skills and Pro
fi
ciencies
:
• Fluent Bilingual English and Spanis
h
• Logic Pro X Exper
t
• Interpersonal relations & Processin
Ovewrall Online Presence
:
• Jose Benzaquen has a following of 1000 on
Instagram, but much less on other platforms.
LinkedIn currently has 5 connection, with no
endorsements. Headshot could be more
professional, and all accounts could use more
detail showcasing abilities and his talent.
• Grade: Poor, 35 out of 100

10. COMPETITION
The Best Soundz
Noteworthy Experience
:
• Experience producing and placing beats with Major
artist
s
• Collaborating with producers/artists in cities like
LA, Las Vegas, and Miami
HEADSHOT
Industry Experience
:
• Local Producer Duo in Urban/Trap Genr
e
• Production Credits with Latin artists Ozuna, Maluma,
Arcangel, Myke Towers, Anitta, Eladio Carrion, Lunay,
Steve Aoki
Education
:
• No education experience found
Skills and Pro
fi
ciencies
:
• FL Studio - 0 endorsements
• Bilingual English/Spanish Brand Placement
Overall Online Presence
:
• Their online presence is very weak compared to
their actual output. Almost all online presence is
limited to Instagram. There is one interview from a
press event, but no website to tie all the information
together.
• Grade: Average, 60 out of 100
Jose Benzaquen
Industry Experience
:
• 2+ years professional engineer/produce
r
• Worked as engineer/producer to artists Brray, NK,
Mari Burelle, Felipe Pelaez, Kevtopo, and Toxicboys.
Education
:
• B.S Music Business,Fullsail University
Leadership Experience
:
• Motivated artists to achieve highest possible
musical quality nurtured continued growt
h
• Developed and implemented cohesive album/artist
concepts for professionals
Skills and Pro
fi
ciencies
:
• Fluent Bilingual English and Spanis
h
• Logic Pro X Exper
t
• Interpersonal relations & Processin
Ovewrall Online Presence
:
• Jose Benzaquen has a following of 1000 on
Instagram, but much less on other platforms.
LinkedIn currently has 5 connection, with no
endorsements. Headshot could be more
professional, and all accounts could use more
detail showcasing abilities and his talent.
• Grade: Poor, 35 out of 100

11. BRAND POSITION
For artists aiming to take their sound to the
next level, we provide professional
productions at a price you can afford without
compromising quality.
@88BENZMUSIC

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Latin Grammy’s 202
2
‣ 11-17-22 | Las Vegas, N
V
• NAMM 202
3
‣ April 13-15 | Anaheim, C
A
• Winter Music Conferenc
e
‣ March 2023 | Miami
Digital Marketin
g
• Primary Content: Will create content that showcases our
music, using it as sounds. We want to make content that
will help narrow down our target audience and
fi
nd an
audience.
• Primary Tools: Will be using Instagram, TikTok, and
Youtube Shorts to promote our brand. Will post 2-3 times
a week
.
• Website: I will aim to route my audience towards my
personal brand website to gain exposure and direct my
fans toward ways to support me.

13. PROFESSIONAL DEVELOPMENT
Mento
r
• The type of mentor I aim to have is one with
experience in my industry in the position I was to
be in. Also somebody with a structure in their
business that allows them to grow. Expected JUNE
2023
Formal Educatio
n
• B.S in Music Business, with goal to complete
supportive certi
fi
cations
Technical Skill
s
• Pro Tools Certi
fi
cation - AVID, DEC 2022
• Video Editing Courses - LinkedIn Learning, NOV
2022
• Website development and streamling - Coursera
JAN 2023
Soft Skill
s
• Attend More student events - Fullsail, OCT 2022
• Business Budgeting Courses - Udemy, NOV 202
2
• Google Project Management Certi
fi
cate - Google,
DEC 2022

14. Jose Benzaquen
You know when you have an awesome song idea
but you can’t seem to get it right? Well, what I do is help bring
your vision to life! In fact, I’ve worked with multiple
fi
rst time singer/
songwriters where we had an intensive songwriting/production camp and
after 6 days we
fi
nished her
fi
rst EP.
“

15. REFERENCES
Blazetrak. (n.d.). Direct video responses from Music
Industry Professionals. Blazetrak. Retrieved October 9,
2022, from https://blazetrak.com/professional?
proid=156379
The best soundz 🏆 El Mejor Sonido (@thebestsoundz_) •
instagram photos and videos. Login • Instagram. (n.d.).
Retrieved October 9, 2022, from https://
www.instagram.com/thebestsoundz_/
27-2041.00 - music directors and composers. O*NET
OnLine. (n.d.). Retrieved October 9, 2022, from https://
www.onetonline.org/link/summary/27-2041.00
Home / glad empire. glad. (n.d.). Retrieved October 9, 2022,
from https://en.gladempire.com/