How to be the Starbucks of personal brands by Dawn Nicole wide view

How to be the Starbucks of
Personal Brands
Contact us: 704-709-0329 ext. 101 www.whatsyoursecretsauce.com
delivery@whatsyoursecretsauce.com
#secretsaucediscovery
From Invisible to In-Demand
Presented by Dawn Nicole
09.26.2017
All rights reserved 2017 ©

AGENDA & WHAT YOU’LL LEARN
 1.0 Background and Introductions
 2.0 What is Personal Branding
 3.0 What do I mean by Starbucks of Personal Brands
 4.0 Why Personal Branding should matter to you
 5.0 How Personal Branding shows up in the market place
 6.0 What do you need to know about yourself before you
build your Personal Brand
 7.0 Benefits of having a Personal Brand
 8.0 Exercise - Personal Branding Building for PMP’s.
 9.0 Gift-give-a-ways

Who this is for
This content is only intended for Working Industry Professionals or
Business Owners who wish to be wildly successful in their careers and
want to accelerate their growth.
It is not however intended for the average, run of the mill, or the
comfortably complacent.
1.0 Background& Intro

Our Mission
As a Personal Branding Expert for the Global Market Place, consisting
of both the Corporate and Entrepreneurial sectors, it is my mission to
revolutionize how professionals use the power of their Personal
Brands to achieve accelerated success in their careers.- Dawn Nicole

MATERIALS TO PRINT
SEE YOUR WORKSHOP MATERIALS IN
THE VERY BACK OF THIS
PRESENTATION.

Our Team
Dawn Nicole, P.M.P, C.S.M
CEO, Founder, Author
GlobalWorkplace Personal
Branding Expert
Demario McIlwain,
Co-Founder,
Personal Branding
Online Expert
10 Year US Army Veteran
Paula Chapman
Training
& Copy Content
Strategist
We are a locally based firm who works with a nationalmarket of
Industry Professionalsand Corporate Teams to help them create
winning recipes for success though our proven
“What’s Your Secret Sauce?™”
Methodologies.

Our Success
See What Our Clients Have To Say About What’s Your Secret Sauce?™ Personal Brand Training
“I appreciate the feedback
and the side effects that
you stated in the response
[it] definitely reflects some
of the issues I needed
addressed in the past when
I started my first business.”
“Omg! My outcome of the
Emerald Sauce was right to
the Tee! I cried because they
described me very well and
now I'm ready to go to the
next level!”
“Mrs. Dawn Nicole, Thank you for your
coaching session given to our group on
April 14, 2017. I am so excited about my
discovering of my S.A.U.C.E! My
assessment perfectly describes me and I
am now empowered to move both
personal/professional relationships to
the next level. YOU ARE AMAZING! I
look forward to future sessions with
you to learn how to BOSS MY SAUCE!
“The MVP report has been instrumental in
prepping my clients for job interviews. I
recently coached a new attorney using
the MVP report. She called me after the
interview exploding with excitement. She
said it was the most fun she’s had on an
interview because she felt so prepared
she was able to be herself. We’ll find out
soon about the job. But seeing how
confident she is now is rewarding in it and
of itself.
Neet Childs, CEO of Neet
Childs and Associates
VeronicaLockhart PamelaMullen, Realtor of
Worthy and Associations
AnitraK. Brown, Attorney
and Counselor at Law
We guide companies nationwide through discovering their Secret Sauce via training workshops

Who is Dawn Nicole?
• I was born in Springfield, Mass
• Lived in California, Florida, Atlanta, Virginia
• I love creative and fine arts
• In 2013, I wrote and produced my 1st stage play

• I am a former Project Manager and Certified Scrum
Master who left corporate in 2015
• Today, I am a Personal Branding Leader for the
Global Marketplace
• Speaker, Author, Trainer and Coach
When I started, I was very confused about my brand
1.0 Introductions andBackground

2.0 What is Personal Branding
Martha Stewart
Martha Stewart Living
“Everyday Living”
Les Brown
Les Brown University
“Motivational Speaking”
Robert Kiyosaki
Rich Dad Poor Dad
“Financial Education”
Personal branding describes the process by which individuals and
entrepreneurs differentiate themselves and stand out from a crowd by
identifying and articulating their unique value proposition, whether
professional or personal, and then leveraging it across platforms with a
consistent message and image to achieve a specific goal.

George E. Mueller, PhD
Key Project: Land on
the Moon (in the 60s)
Imhotep & Hemiunu
Key Project: Great
Pyramid of Giza”
Baron Haussmann
Key Project: Modernize
Paris Like A Boss
Did you know there were also some famous
project managers of whom have a Historical
Personal Brand?

BECOMING AN IN DEMAND BRAND
3.0 What doesit meanto be theStarbucksof Personal Brands?

WHAT ARE THE RESULTS OF AN IN DEMAND BRAND?
• Raving fans of brand
• Open-up more doors in
less time
• Get paid their worth

There are approx. 7.5 billion people in the world
4.0 Why should Personal Brandingmatter to you?
They all want to:
• Be Seen
• Be Heard
• Matter
-U.S. Census Bureau

There are 7 ways you can experience one’s
Personal Brand
5.0 HowPersonal Branding showsup in themarket place
• Public Speaking
• Training
• Coaching
• Consulting/Contributing
• Fulfillment
• Evaluation
• Merchandise

See Step 2 of this form. Match up the definitions by
adding the number to the respective boxes.
• Public Speaking
• Training
• Coaching
• Consulting/Contributing
• Fulfillment
• Evaluation
• Merchandise

Your Secret Sauce
Consists of your PASSION plus…
6.0 What do you need to knowaboutyourselfbefore youbuildyourPersonal Brand
1. Confidence & Value
Proposition
2. Competitive-
Advantage
3. Culture
4. Consistency
5. Credibility
1. Confidence & Value
Proposition
2. Competitive-
Advantage
3. Culture
4. Consistency
5. Credibility
Starbucks You
Inclusive one of a kind experiences What are you passionate about?

See Step 1 of this form. Take a few moments to
complete the circle in the middle.
6.0 What do you need to knowaboutyourselfbefore youbuildyourPersonal Brand

What are the immediate benefits to you of having a
Personal Brand?
7.0 Benefits of having a Personal Brand
• Other people sell your
strengths
• You get more done with little
effort
• You can command more
income or opportunities

Let’s finalize this form & build your Personal Brand Strategy.
8.0 Exercise- Personal Branding Buildingfor PMP’s.
Based on what
you’ve listed in the
center.
Use the 1st Line:
What Topic or
focus area could
you introduce to
the marketplace
for each delivery
method?
Name 1 Topic
Based on the topic
you’ve listed in the
center.
Use the 2nd Line:
Who would be
your primary
audience for each
channel? Name 1
audience.

Please share your strategies with us!
8.0 Exercise- Personal Branding Buildingfor PMP’s.

For those with more questions, we want to offer you a 15 minute
complimentary call to give personalized feedback on your strategy.
Write down on your Strategy form, a session time that works.
Book Your 15 Minute Consultation:
https://calendly.com/dawnnicole360/15min

9.0 Gift-give-a-waystime!
When you sign up for a 15 minute feedback call, you
will receive a complimentary copy of my winning
eBook guide.
***This book has single-handedly walked over
50 professionals through writing & selling
their 1st eBook
Email: delivery@whatsyoursecretsauce.com
Book Your 15 Minute Consultation:
https://calendly.com/dawnnicole360/15min

Book us today
for a group
session!
Contact us:
704-709-0329 ext. 101 www.whatsyoursecretsauce.com
#secretsaucediscovery

1.
__________________________
__________________________.
1
2
3
4
6
5
What is your current
role?:_______________________
What are you reallyPassionate
about?:
_____________________________
___________________________
How can this passion/purpose
translate in my professional
work?________________________
_____________________________
_________________________.
7
I get paid to TEACH it to others for self
sustainability via my Experience,
Philosophy or Methodology.
 I get paid to SELL IT TO others who
want to hold onto the Experience,
Philosophy or Methodology.
I get paid to ADVISE/TELL others HOW
I’D DO it via my Experience, Philosophy
or Methodology..
I get paid to GUIDE others thru it via
my Experience, Philosophy or
Methodology.
I get paid to TALK ABOUT it based on
Methodology.
I get paid to DELIVER IT FOR OTHERS
via my Experience, Philosophy or
Methodology.
I get paid to HELP my clients
ACCOUNT/REVIEW for its RESULTS via
Methodology.
Your Name: ________________________
Your email:_____________________________
Your contact number:__________________________
Consultation Date: ___________________
2.
__________________________
__________________________.
3.
__________________________
__________________________.
4.
__________________________
__________________________.
5.
__________________________
__________________________.
6.
__________________________
__________________________.
7.
__________________________
__________________________.
FUN EXCERCISE-
Step2:Associatethe numbers in the blue
diamonds to the correlating definitions below.
Match the terms in the blue diamonds to the
definitions below.
*Note: Turn this form into Dawn Nicole for
a personal review & 15 min feedback call.
Contact us @ 704-804-9343 or email us @
*Are you interested in “The Starbucks of
Personal Brands” Development
Workshop”?
Yes _____ or No _____
Step1:
All Rights Reserved2017 © Copyright ofDawnNicole360, LLC

How to be the Starbucks of personal brands by Dawn Nicole wide view

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