The document provides guidance on how to effectively use LinkedIn for business purposes. It recommends determining goals and target markets, optimizing your profile with keywords and relevant experience, and engaging and utilizing your network by connecting with potential leads and referral sources, using search and shared connections, and sharing valuable content through groups. The overall aim is to create real connections and build quality leads on LinkedIn.

2. How do you use
LinkedIn?
Tell Us…
• Who You Are
• What You Do
• How Do You Utilize LinkedIn

3. Determine Your
Goals & Target Market
!
Who do you want to reach?
What is your unique value proposition?
1
Optimize Your Profile
!
Get ready to take your profile to the
next level!
2
Engage & Utilize Your Network
!
Learn how to create real connections
and utilize your current relationships to
create real leads through LinkedIn.
3
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4. !
Why
LinkedIn?
• 259 Million Members
• 154 Million Monthly Visitors
• 40% of users check LinkedIn daily
• Average User Age: 37, Income: $61k

5. 1ST LEVEL CONNECTIONS
This is the crazy crew who you are currently
connected with.
!
2ND LEVEL CONNECTIONS
This is where the LinkedIn referral magic lives!
• Limited Viewable Information (Basic
Account)
• Ability to send direct messages
!
3RD LEVEL CONNECTIONS
This connection is the equivalent to the old
school cold call.
HOW THE NETWORK WORKS
First things first, let’s talk connections.
24
2nd
1st
1st
2nd
2nd
3rd
3rd
3rd

6. Determine
Your Goal &
Target Market
16
Who do you want to reach?
What is your value proposition?

7. 1
LIST YOUR 3-5 BEST
CURRENT CLIENTS
If you could choose your
ideal client every time,
what would it look like?
THIS IS YOU!
2
DETERMINE
PATTERNS
What similarities exist
between your top
clients? Industry?
Demographics?
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WHAT ARE YOUR LINKEDIN GOALS
You best have a goal if you’re gonna spend more time on social media!

8. !
WHAT’S THE PITCH?
You can’t create leads without a solid sales pitch… so let’s ‘CAPTURE’ ‘em!
C
!
Clarity
A
!
Authority
P
!
Pain Point
T
!
Treatment
U
!
Unique
R
!
Reputation
E
!
Engage

9. Optimize Your
Profile
16
It’s time to take your
LinkedIn profile to the next level!

10. PORTFOLIOFIRST THINGS FIRST…
What type of LinkedIn profile do you currently have?
A B
THE RESUME PROFILE
So your LinkedIn profile
mirrors your resume or CV.
But are you on the job hunt?
THE SOCIAL SELL PROFILE
Your profile tells users that
you’re a field expert & engaging.
Unless you’re looking to get a
new job, this is our goal!
THIS IS YOU… AGAIN!
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11. Let’s talk
Keywords
Try these awesome tools:
• Google Keyword Planner
• Soovle.com

12. !
Your Headline
140 Characters to
capture their attention
!
!
Your Headshot
Show off those pearly
whites & win leads
Your Summary
This is where you
share your mad skills
Skills & Endorsements
Where other people talk about
your mad skills!
Your Experience
Tell your career story &
establish credibility
!
Publications
You took the time to write
a book or white paper?
Show it off!
!
Honors & Awards
It’s time to gloat… don’t
worry, it’s classy here.
!
!
Education & Organizations
Honor your alma mater
& tell prospects what your
involved in on your off time
LET’S PUT OUR BEST FOOT FORWARD
We know first impressions are important and LinkedIn isn’t the exception.
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13. !
What’s Your
Headline
• 140 Characters to Engage
• What would make you reach out?
• Expert Tip: Hint To Your Summary

14. !
What’s Your
Summary
• Get Readers Engaged!
• Direct Value Proposition
• Don’t forget Your Contact Info

15. !
Show off your
MEDIA
• Content Rules!
• Share links & files
• Be the expert & educate
• Don’t miss out on video

16. Engage &
Utilize
Your Network
16
Let’s create real connections and
unitize your current relationships to
build high-quality leads.

17. WHO TO CONNECT WITH?
It’s All About the Leads Right?
1. Potential Leads
2. Referral Source
3. Introduction Possibility

18. !
Well…
NOW WHAT?
Start Connecting!
• Start with the Subject Line
• Say Thank You
• Give Them Value
• Email List Notification

19. INTRODUCING TAGGING
!
1. View your connections profile page
2. Click on Relationship Tab
3. Click Tag & add a new or existing tag
*Only you can see your tags. (Sneaky Sneaky!)
LET’S CREATE TARGETED MESSAGES.
!
1. Home page, network, contacts
2. Click filter by and then tag
3. Choose a category
4. Create message & Check Select All
5. Uncheck ‘All recipients to see each other’s
names & email
6. Send Message
17
YOU’VE HEARD OF LIST SEGMENTATION?
Make it happen on LinkedIn and see the marketing magic you can make!
SEO
Prospects ClientsStrategic
Partners
Social Media
Prospects
Your
Contacts

20. !
Let’s connect through
SEARCH
• “Boolean Search”
• AND, OR, NOT

21. !
Go for the gold…
SHARED
CONNECTIONS
• Who can make the intro?
• Ask for the connection
• Give a template intro

22. !
What is a
TEMPLATE INTRO?
• Introduction
• Why should you connect?
• Credibility
• CTA

23. SUCCESS WITH VIRTUAL
NETWORKING
REQUIRES BRINGING VALUE
Would you go to an in-person
networking event and talk about
yourself the whole evening?*
*If you answered ‘yes’…
we’ve got a whole other set of issues!
SHARE
GREAT
CONTENT
GROUPS: HOW IT WORKS
If your want to play with groups, the reality is… content is king!
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24. TIPS FROM THE EXPERTS
It’s all about making the connections and follow up… just like in real life networking!
GET YOUR CRM ON!
!
LinkedIn offers Customer Relationship
Management (CRM) tools for FREE!
Get familiar with the ‘Notes’ feature of
the LinkedIn profile under each
person’s headshot on their profile.
EXPORT YOUR EMAIL LIST
!
1. Hover over ‘Networking’ in top Nav
2. Click Settings icon near top right
3. Under Advanced Settings, click
Export LinkedIn Connections
4. Enter security text & export
07
BUILD RAPPORT
!
Get to stalking people!
Next time you are preparing for a sales
meeting, connect on LinkedIn and read
their profile. Get to know about their
history & what they care about.

25. WE ARE
SYMPHONI
A FULL SERVICE ADVERTISING AGENCY
727.343.3970
!
449 CENTRAL AVE, SUITE 204
ST. PETERSBURG, FLORIDA 33701