Personal branding - Workshop ESF
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This document discusses personal branding, applications, and CVs for emerging leaders. It covers reflecting on past sessions, the application process, and next steps. The session will explore personal branding and digital presence, narratives about the application process, and tips for structuring effective applications and CVs. Attendees will create a personal statement, design a CV, and cultivate their digital presence by auditing what is found online and building a strong online presence.
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- 1. EMERGING LEADERS Personal Branding, Applications and CVs Samantha Rodgers, Ian Clayton and Matt Baron
- 2. Today’s session • Reflecting on last session • The application process • What is coming next Leadership Capability Framework: L1.2 Displays a sense of efficacy and personal identity L2.8 Communicates with Influence
- 3. Getting your DREAM job... This session will explore: Personal Branding and your digital presence Narratives about the application process Tips on structuring an effective application Tips on designing a CV with impact Practical application: • Creating your personal statement/ mission statement • Designing a CV that draws attention • Cultivating a digital presence
- 4. Personal Branding What is your personal brand? What do you stand for as an educator? What do you want recruiters to know about you? How have you been cultivating your ‘brand’?
- 5. Start thinking of yourself as a brand Personal brand statement: What I Do… How I Do It Why I Do It… BE AUTHENTIC TO WHO YOU ARE
- 7. Taking your brand online Audit your online presence: When you look online what do you see? → Google your name Build a strong online presence and be purposeful with what you share.
- 8. Key tips on digital presence • What needs ‘clean up’, what needs revisiting? • Be a part of a conversation • Personal blogs • Begin with the end in mind • Stay relevant
- 11. Personal websites and blogs