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Sticky Brands
The document outlines the concept of a brand as more than just a name or symbol, emphasizing its identity, promise, and perceptions in the market. It discusses various types of brands (personal, product, service, corporate), the importance of a unique selling proposition, and the significance of creating compelling vision and mission statements. Additionally, it covers the visual components of branding and highlights the emotional connections customers have with brands, underscoring the need for a cohesive and memorable brand message.
Sticky Brands
- 2. Some narrowly definea brand as simply the name, symbol or other feature that identifies your goods or services as distinct from those of others, but these days a brand is SO much more!
- 3. What is yourBrand? Your brand is … • who you are and what you stand for. • your promise to your customers. • how your product/service is perceived by the world.
- 4. Your brand iseverything, tangible and imagined, surrounding your product or service.
- 5. Your brand iseverything, tangible and imagined, surrounding your product or service. • Logo • Colors • Website • Tagline • Vision and mission statements • Building and employees/uniforms • Products and services • Marketing materials • …You get the picture.
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- 8. Personal Brand The marketingof people/careers as a brand
- 9. Personal Brands OftenCarry Over To Products/Services • Harpo Productions • OWN – Oprah Winfrey Network • Oprah’s Book Club • O, That’s Good • Oprah’s Organics
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- 11. Product Brand Specific productsmade by a company
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- 13. Service Brand A uniqueand specific service
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- 15. Corporate Brand A corporateentity, as opposed to its individuals products and services
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- 17. The next severalslides will delve into the 4 components of brand identity further with the URLs of worthwhile YouTube videos. Please feel free to bypass these videos, though they are brief and packed with useful information.
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- 22. Additional factors toconsider when creating your brand…
- 23. Create a UniqueSelling Proposition (USP) • Why should a customer choose you over your competitors? • What do you customers need? • What do they want? • Consider your product from the customer’s point of view. • Who is your target customer? -Age? -Lifestyle? -Values? • How are you going to improve their lives? • What are their pain points?
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- 25. Why do youneed a USP? https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s
- 26. We need basicthings to survive.
- 27. Remember what peopleneed in your marketing messages.
- 28. If you have2 different businesses, consider different branding messages.
- 29. Strengths Weaknesses Opportunities Threats SWOTAnalysis Internal External
- 30. Strengths 1. 2. 3. Weaknesses 1. 2. 3. Opportunities 1. 2. 3. Threats 1. 2. 3. Create Your OwnSWOT Analysis Internal External
- 31. The Golden Circle Source:TED Talk – How Great Leaders Inspire Action, by Mr. Simon Sinek---HIGHLY RECOMMENDED
- 32. Great leaders thinkfrom the inside out. People don’t just buy WHAT you are selling, They buy the WHY behind your brand/service. Example: 250,000 people, black and white alike, descending upon Washington, D.C. to hear Rev. Martin Luther King deliver his famous “I Have a Dream” speech, not just because he was a great orator, but because they believed in the WHY. They SHARED the dream of a better America for all people.
- 33. Sinek’s Golden Circleis similar to the human brain. The neocortex deals with facts, but people make decisions based on the limbic (emotional) brain. Source:www.sciencedaily.com/terms/neocortex.htm
- 34. BOTTOM LINE: Make acompelling story for WHY your brand exists and then seek people/customers who believe in the ideals behind your product or service.
- 35. ALWAYS remember towhom you are marketing.
- 36. Vision statement: Your dream.What you envision your brand becoming, the values it holds, etc. It is what you desire to achieve. Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) - Nike Mission statement: A formal summary of the aims and values of a company, organization, Do everything possible to expand human potential. Nike Create a vision and mission statement so employees, customer and investors understand your brand and its direction.
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- 38. Starbucks vs PaulNewman’s Coffee
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- 40. “Love your beverageor let us know. We’ll always make it right”. -Starbucks USP
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- 42. Newman’s 2 principles:"Quality will always trump the bottom line." & "100% of the profits will go to charity.“
- 43. Who is theideal customer for each coffee brand in your opinion?
- 50. Now, the funpart…..VISUALS
- 51. Creating great visualsis essential for communicating an outstanding brand message and brand tone to your audience. Make your visuals consistent with your brand’s theme, style, and message. A great logo is simple and easy to understand AND it is memorable! *Logos *Colors *Packaging *Photography Visual Components of Your Successful Brand
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- 53. Source: The CompleteGuide to Branding for Small Businesses, Nour Boustani Colors
- 54. Serif - stylish,classical, elegant San Serif - modern and simple BOLD Ornate Creative Fonts Source: The Complete Guide to Branding for Small Businesses, Nour Boustani
- 55. Shapes Source: The CompleteGuide to Branding for Small Businesses, Nour Boustani
- 56. Source: The CompleteGuide to Branding for Small Businesses, Nour Boustani
- 57. Source: The CompleteGuide to Branding for Small Businesses, Nour Boustani Thickness
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- 60. Your Logo HelpsDefine Your Brand Scenario 1 You, your spouse and your 3 young children are driving across country and are ready to rest so want to find a fun, family friendly hotel to spend the night. Scenario 2 You are driving from Dallas to NYC on business and want a no frills hotel where you can get a few hours of sleep before you hit the road again at 5 am. Scenario 3 You are taking a road trip with some college friends and are looking for a place to stay for the night. Which would you choose?
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- 62. Which logo goesbest with which picture?
- 65. So, your brandencompasses everything your customers see, hear, smell and feel related to your business, including, but not limited to:
- 66. No matter whattype of business you have, you need a sticky brand, a brand that resonates with your customers and sticks around for a long, long time.
- 67. INNOVATIVE TECHNOLOGY AND MARKETINGTREATS FOR ANY BUDGET http://TechTreats.Solutions 1- 888-277-7123 contact@techtreat.solutions THE END Thank you for your time!