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O.P.E.N. RoutinePersonal Branding Workshop  Chris Craft & Yendelela Anderson, Esq.        SRBLSA Conference 2013          ...
Who is this guy?                Chris Craft                    Husband           Father of two girls       Chief Visionary...
Rockstar Guest Appearance!                Welcome   Yendelela Neely Anderson, Esq.     Kilpatrick Townsend & Stockton LLP
What are our goals?My objectives are:1. To help you turn your pursuit of your passion  into a compelling story2. To help y...
What is O.P.E.N.?• OPPORTUNITY• PASSION• EDUCATION• NETWORKING
Do you have a   personal    brand?
Should  attorneys    brandthemselves?
Exercise #1 // Your One ThingEmail me one sentence that explainswhat unique quality, resource, serviceor skill set that yo...
Opportunity // Now             Image courtesy of Gizmodo
Opportunity // Wild Cards
Opportunity // Bouncing Back
Opportunity // Your Hero Moment
Opportunity // Yes & No
Exercise #2 // Your DestinationEmail me your desired end of your brand’sstory. How would you want to beremembered?Then com...
Passion        is theof the O.P.E.N. Routine
Passion // Finding Yours  You all have found yours. Right? Maybe? What will keep you working through your body’s desire to...
Passion // Your Brand Promise  Your brand promise is a quality service  of value that you provide in a unique  way.  The d...
Passion // Develop Your Promise   1. Figure out how your passion can solve a      problem.   2. Find people with similar p...
Exercise #3 // Why?Email me why you decided to practice law.    Think about the story behind your    important choice to p...
Education PASSIONEDUCATION
Education // In Practice Be prepared for the real world. Yendelela Neely Anderson, Esq.   Kilpatrick Townsend & Stockton LLP
Education // In Practice• Make the first impression count• Every opinion counts• Understand and evolve your brand• Your br...
Education // On Writing         Blogging & Self-PublishingEach blog post or book that you publish is apotential channel fo...
Education LEARN   BYTEACHING
Education NEVER STOPLEARNING
NetworkingEducation is about building authority. Networking is about delivering andexpanding the range of your authority.A...
Networking // Classic View• Conferences• Classic networking tips -- handshakes, listening, eye  contact, clothing, punctua...
Networking // Timeless Classics• 30 Second Elevator Pitch• It’s never too early to network• Mentor versus Sponsor
Networking // Modern View• Social media: LinkedIn, Twitter, and Facebook• Quora.com: The social network built on Q&A• Tips...
Networking // Let’s Connect!              Chris Craft              Web: NaoIsNow.com              Email: chris@naoisnow.co...
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O.P.E.N. Routine Personal Branding Workshop Presentation - SRBLSA 2013

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Chris Craft's presentation at the SRBLSA Annual Conference 2013. This is in promotion of his upcoming book, O.P.E.N. Routine, available 4/9/13. http://openroutine.com

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O.P.E.N. Routine Personal Branding Workshop Presentation - SRBLSA 2013

  1. 1. O.P.E.N. RoutinePersonal Branding Workshop Chris Craft & Yendelela Anderson, Esq. SRBLSA Conference 2013 Nashville, TN http://bit.ly/srblsa-2013-personal-branding
  2. 2. Who is this guy? Chris Craft Husband Father of two girls Chief Visionary at Nao Author Proud Texan in ATL Your new friend @ChrisQueso
  3. 3. Rockstar Guest Appearance! Welcome Yendelela Neely Anderson, Esq. Kilpatrick Townsend & Stockton LLP
  4. 4. What are our goals?My objectives are:1. To help you turn your pursuit of your passion into a compelling story2. To help you package and distribute your story3. To help you inspire others to tell their story (and yours!)
  5. 5. What is O.P.E.N.?• OPPORTUNITY• PASSION• EDUCATION• NETWORKING
  6. 6. Do you have a personal brand?
  7. 7. Should attorneys brandthemselves?
  8. 8. Exercise #1 // Your One ThingEmail me one sentence that explainswhat unique quality, resource, serviceor skill set that you bring to the world. chris@openroutine.com
  9. 9. Opportunity // Now Image courtesy of Gizmodo
  10. 10. Opportunity // Wild Cards
  11. 11. Opportunity // Bouncing Back
  12. 12. Opportunity // Your Hero Moment
  13. 13. Opportunity // Yes & No
  14. 14. Exercise #2 // Your DestinationEmail me your desired end of your brand’sstory. How would you want to beremembered?Then complete your story by starting fromthe end and finishing in the present. chris@openroutine.com
  15. 15. Passion is theof the O.P.E.N. Routine
  16. 16. Passion // Finding Yours You all have found yours. Right? Maybe? What will keep you working through your body’s desire to sleep? What would you do every day without monetary compensation? What activity makes you not care about your comfort zone? What doesn’t feel like work? What feels right?What’s the one thing that makes you feel like nothing else matters?
  17. 17. Passion // Your Brand Promise Your brand promise is a quality service of value that you provide in a unique way. The differentiation of your brand promise and how it emotionally resonates with your community are crucial for personal branding excellence. NO PASSION = NO PROMISE
  18. 18. Passion // Develop Your Promise 1. Figure out how your passion can solve a problem. 2. Find people with similar passions who will help you develop and improve your promise. 3. Test your offering with your community and thank them for their help. 4. After testing, analyzing feedback, and tweaking, let the world know about your offering. 5. Keep tweaking your offerings. There’s always room for improvement.
  19. 19. Exercise #3 // Why?Email me why you decided to practice law. Think about the story behind your important choice to practice law chris@openroutine.com
  20. 20. Education PASSIONEDUCATION
  21. 21. Education // In Practice Be prepared for the real world. Yendelela Neely Anderson, Esq. Kilpatrick Townsend & Stockton LLP
  22. 22. Education // In Practice• Make the first impression count• Every opinion counts• Understand and evolve your brand• Your brand isn’t 9am-5pm• It’s a game, so play it
  23. 23. Education // On Writing Blogging & Self-PublishingEach blog post or book that you publish is apotential channel for someone to reach you.Great content creates avenues for your readers toconnect with your thoughts. Resources: LexBlog.com CreateSpace.com
  24. 24. Education LEARN BYTEACHING
  25. 25. Education NEVER STOPLEARNING
  26. 26. NetworkingEducation is about building authority. Networking is about delivering andexpanding the range of your authority.AUTHORITY = A TRUSTED BRAND
  27. 27. Networking // Classic View• Conferences• Classic networking tips -- handshakes, listening, eye contact, clothing, punctuality, first impressions• Word of mouth and referrals (your network)• Think past your business card (focus on doing good work)• Networking with influencers and decision makers
  28. 28. Networking // Timeless Classics• 30 Second Elevator Pitch• It’s never too early to network• Mentor versus Sponsor
  29. 29. Networking // Modern View• Social media: LinkedIn, Twitter, and Facebook• Quora.com: The social network built on Q&A• Tips for social x law (and how to avoid trouble)
  30. 30. Networking // Let’s Connect! Chris Craft Web: NaoIsNow.com Email: chris@naoisnow.com Twitter: @ChrisQueso Branding Email Community Enjoy the book! Print & Digital available on April 9th, 2013 openroutine.com

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