What are our goals?My objectives are:1. To help you turn your pursuit of your passion into a compelling story2. To help you package and distribute your story3. To help you inspire others to tell their story (and yours!)
What is O.P.E.N.?• OPPORTUNITY• PASSION• EDUCATION• NETWORKING
Exercise #2 // Your DestinationEmail me your desired end of your brand’sstory. How would you want to beremembered?Then complete your story by starting fromthe end and finishing in the present. email@example.com
Passion // Finding Yours You all have found yours. Right? Maybe? What will keep you working through your body’s desire to sleep? What would you do every day without monetary compensation? What activity makes you not care about your comfort zone? What doesn’t feel like work? What feels right?What’s the one thing that makes you feel like nothing else matters?
Passion // Your Brand Promise Your brand promise is a quality service of value that you provide in a unique way. The differentiation of your brand promise and how it emotionally resonates with your community are crucial for personal branding excellence. NO PASSION = NO PROMISE
Passion // Develop Your Promise 1. Figure out how your passion can solve a problem. 2. Find people with similar passions who will help you develop and improve your promise. 3. Test your offering with your community and thank them for their help. 4. After testing, analyzing feedback, and tweaking, let the world know about your offering. 5. Keep tweaking your offerings. There’s always room for improvement.
Exercise #3 // Why?Email me why you decided to practice law. Think about the story behind your important choice to practice law firstname.lastname@example.org
Education // In Practice Be prepared for the real world. Yendelela Neely Anderson, Esq. Kilpatrick Townsend & Stockton LLP
Education // In Practice• Make the first impression count• Every opinion counts• Understand and evolve your brand• Your brand isn’t 9am-5pm• It’s a game, so play it
Education // On Writing Blogging & Self-PublishingEach blog post or book that you publish is apotential channel for someone to reach you.Great content creates avenues for your readers toconnect with your thoughts. Resources: LexBlog.com CreateSpace.com
NetworkingEducation is about building authority. Networking is about delivering andexpanding the range of your authority.AUTHORITY = A TRUSTED BRAND
Networking // Classic View• Conferences• Classic networking tips -- handshakes, listening, eye contact, clothing, punctuality, first impressions• Word of mouth and referrals (your network)• Think past your business card (focus on doing good work)• Networking with influencers and decision makers
Networking // Timeless Classics• 30 Second Elevator Pitch• It’s never too early to network• Mentor versus Sponsor
Networking // Modern View• Social media: LinkedIn, Twitter, and Facebook• Quora.com: The social network built on Q&A• Tips for social x law (and how to avoid trouble)
Networking // Let’s Connect! Chris Craft Web: NaoIsNow.com Email: email@example.com Twitter: @ChrisQueso Branding Email Community Enjoy the book! Print & Digital available on April 9th, 2013 openroutine.com