The document discusses strategies for building and managing a personal brand in the digital age, focusing on the unique challenges faced by women in the workplace. It emphasizes the importance of understanding communication differences, overcoming stereotypes, and actively creating a brand through personal and digital channels. Tips for success include maintaining professionalism, seeking mentorship, and differentiating between personal and professional identities online.

1. The digital YOU!
How to Build and Manage Your Brand in the Age of Mobility
Sponsored By: Artisan and 24Seven
Hosted By: Acquity Group’s Power of X

2. Agenda
Your digital brand
Challenges to building your personal brand
Building your personal and digital brand
Branding activity
Success stories
Networking
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3. Your digital brand
 How do you define your
personal brand in the age
of mobility?
 How do you differentiate
your personal brand from
your digital brand?
 How do you overcome
challenges to your brand?
Answer: With careful
consideration to your
personality, professional
value and aspirations, and
communication style

4. Taking advantage of challenges as learning
experiences
 Your experiences shape your growth. We want to help you
make sure that your experiences are opportunities for growth,
particularly as it relates to being a female in the workplace
 Although this information may seem obvious, there is an
inherent difference in the ways in which women and men
communicate
 It is important to understand these differences and identify
how to bridge the gap

5. CHALLENGES TO BUILDING YOUR
PERSONAL BRAND

6. Overcoming Stereotypes and
Generalizations
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 While not prominent, stereotypes and generalizations about
women in the workplace can occur and damage your brand.
 In order to be prepared for and avoid those generalizations,
we must identify and understand them first.

7. Break the stereotype
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Women are less confrontational
•Do
•Constructively confront issues head-on
•Speak up if you have something to say
•Stick up for yourself, your ideas and
beliefs when being challenged
•Be confident and assertive
•Do not
•Be passive-aggressive
•Play a passive role
•Let people bully you into agreeing with
them
•Let others undervalue your contribution
•Become complacent with the way you
are treated if you feel it is unfair
Successful women have to be
“bitchy”
•Do
•Be assertive
•Stay open to colleague’s ideas
•Value team relationships and dynamic
•Do not
•Bully colleagues into agreeing with you
•Be overly confrontational and
opinionated

8. Break the stereotype
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Women do not handle stress
well
• Do
• Be honest with your colleagues
about your limits
• Ask for help when you are
overwhelmed
• Do not
• Be afraid to test your limits –
you might surprise yourself
with how well you can perform
under pressure
Women are more sensitive
• Do
• Express when you think
someone has treated you
unfairly or unprofessionally
• Be objective rather than
emotional
• Do not
• Take criticism too personally
• Let your emotions drive your
communication

9. BRANDING YOURSELF

10. 10
Combination of who you are NOW and
who you want to be TOMORROW
Take a seat, a quiet moment and
figure it out yourself
Think about people’s touch-points with you
and how you can exude your brand through these
How do you do it?

11. 11
 Mentors
 Colleagues
 Friends
 Boss
 Direct Reports
 Performance Reviews
 Anyone with who you can have a trusting conversation
 Like draws like, so if you first choice is not available,
look nearby
Resources to help guide YOU

12. Your digital self
 You must actively create your brand instead of passively
acquiring it
 The perception of your brand via digital channels can be
perceived differently than in-person
 By demonstrating your thought leadership in-person as well
as through digital channels, you have the opportunity to
demonstrate your leadership by sharing your personal and
professional knowledge with others
Tips
 Ensure your communication is direct with a touch of your personality
 Should demonstrate your value through the qualities you exude
through both digital channels and in-person
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13. Applying your brand to digital channels
How do you separate business from personal?
Should you separate the two?
Tips:
• Differentiate your approvals and access on Facebook
• Post smart
• Keep it confidential
• Be intelligent
• Be prepared
• How about you?

14. Where is your digital self?

15. PERSONAL BRANDING SUCCESS

16. What does success look like?
1. Respect from your colleagues
2. A good team dynamic
3. The ability to hold your own and a healthy level of confidence
4. A reputation of having a good business-fun balance
5. Ideas that are taken seriously (have a seat at the table)
6. Willingness to take risks
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17. Tips
1. Be professional
2. Don’t gossip
3. Dress the part
4. Stay classy
5. Be conscious of your attitude
6. Find a mentor
7. Avoid being taken advantage of
8. Always aim to achieve higher
9. Go to happy hour
10.Hold your own and be confident
11.Persevere
12.Don’t be “That Girl”
“Six Typical Mistakes Women Make at Work”
http://www.womanknows.com/career-tips/news/335/

18. HOW DO YOU GET THERE?

19. Guest Speakers in Retail and Digital
Kristie Heins Fox, SVP of Technology, Edelman
Christina Garcia, Senior Manager of Retail Systems, OfficeMax
Alexis Hiller, Marketing Communications Manager, Baker Furniture
Kathryn Kerrigan, eCommerce Manager, The Room Place
Video

20. The digital YOU!
How to Build and Manage Your Brand in the Age of Mobility
Sponsored By: Artisan and 24Seven
Hosted By: Acquity Group’s Power of X
Amanda Kranz, Digital Strategist, Acquity Group
Kelly Stickel, Founder and President, Remodista
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