We encounter brands all day, in everything we do. Symbols, designs, names, slogans, colours – this is branding. Beverland (2018) said that “people use brands to project whom we want to be, how we want to be perceived and how we want to feel about ourselves.” Your personal brand is everything that people think about you. Subjective to each person, all you can do is create an impression through the actions you take and what you say on social media. Ever heard someone say, “I’m not a product, how can I have a brand?” Many people associate a brand with a product. But this is only because a brand can be so powerful it can become synonymous with a product – e.g. Sellotape and Blu-Tack. It is how a company differentiates their product from their competitors. Equally, in a professional world, it can be profitable for your success to stand out from other people doing the same thing as you. In an age where people want to do business with people, no corporations, it is a powerful tool. “Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others when they hear your name” (Rampersad, 2008)