Caleb Cicero is exploring personal brands to become a marketing professional. He was raised in an Italian family with a passion for creativity. Caleb served in the military and now attends Full Sail University studying entertainment business. His goals are to land an entry-level marketing job, lead successful campaigns for sports brands, and become a top marketing executive. Caleb aims to use creativity and storytelling to form deeper emotional connections between brands and customers.

1. PERSONAL BRAND EXPLORATION
Caleb Cicero
Project & Portfolio I: Week 3
August 20, 2020

2. Born and raised in an Italian family the sense of
passion and togetherness was instilled into Caleb
from ay young age. Born into a military family
Caleb knows what it is to serve and served in the
military himself, he as a passion for creation and
imagination, he values the ability to think freely
and not be stuck in a box.
IDENTITY

3. Potential Job Titles:
• Social Media Manager
• Brand Manager
• Marketing Associate
Creative Archetype: Fulled by imagination and
creativity I aim to revolutionize the way sports
apparel brands market and engage with their
audience. OUT with the old boring insert IG ad here
and IN with a more innovative approach to target
to actual emotional connections, ones that will last
longer than a pair of sneakers.
Marketing for Sports Apparel Companies

4. • DEMOGRAPHICS: 70% Male,
20-35 years old, all races. Catered
to mostly average income singles.
World-Wide and high school
educated.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, sports, working
out and just being active.
• IDEAL AUDIENCE MEMBERS:
Kim Johnson: Senior Recruiter
for NIKE. Scott Walker: Recruiter
for Addidas. And Noel Mack:
Brand officer for Gymshark.
•
Recruiters and hiring managers at NIKE, ADDIDAS and GYMSHARK
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at NIKE.
‣Connect with multiple high level individuals in
marketing to establish myself in the company.
Mid Term: (2026)
• Lead a successful digital marketing campaign aimed at
creating new and innovative ways to produce and sell
sports apperal.
‣ Expand year-over-year and help grow NIKE
10%
Long Term: (2036)
• Establish myself as top in my field of marketing/
advertising and land a high paying job as the head of
marketing for NIKE or another brand.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 60%
Professional Writing 55%
Work Efficiency 60%
Public Speaking 85%
SOFTHARD
Data Analysis 30%
Emotional Intelligence 30%
Leadership 40%
Project Management 35%
SOFTHARD

7. I help Sports Apperal Compaines reach new
heights of innovation and creativity, leading
to a better longer lasting emotional connection
with the consumer.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years service in U.S. NAVY
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Navy Pistol/Rifle Ribbons as well as Good
conduct award.

9. COMPETITION
Sarah Cramer
Industry Experience:
• Line supervisor in the US ARMY for 6 Years
• 3 Years as a night life promoter for Pacha
Ofir
• Student President at Full Sail
• Label Manager for An Ocean Above
Education:
• Graduated from Full Sail University with a M.S in
Entertainment Business.
Leadership Experience:
• Team Lead on Campus
• Student President at Full Sail
Skills and Proficiencies:
• Project Management
• Social Media Skills
• Strategic Planing.
Caleb Cicero
Overall Online Presence:
• Less than 200 connections but has a lot of work
experience, has been in many leadership roles and has
many skills to be a great employee.
• Grade: Good, 55 out of 100
Industry Experience:
• 4 years of Military Service in The US
NAVY
Education:
• Current student enrolled in Entertainment Business &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. NAVY, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing
• Public Speaking
• Project Managment
Overall Online Presence:
• Less than 10 connections, None customized banner or url.
Professional headshot, no articles published, active on all
social media.
• Grade: poor 30/100

10. Competition
Katiana Galdieri
Industry Experience:
• 6 years of marketing experience, and 11
year of overall Business Industry
experience.
Education:
• Graduated from Arizona State with B.A in Mass
Communications and a B.A in Broadcast Journalism
Noteworthy Experience:
• Assistant to the GM at NBC News.
• Executive Producer Assistant at Passcode Entertainment
Skills and Proficiencies:
• Advertising - 3 endorsements
• Editing - 3 endorsements
• Public Speaking- 3 endorsements
Caleb Cicero
Overall Online Presence:
• 500+ connections, banner image not yet customized, URL
is customized to her, Very Skilled a with a decade of work
experience, polished headshot.
• Grade: Good, 75 out of 100
Industry Experience:
• 4 years of Military Service in The US
NAVY
Education:
• Current student enrolled in Entertainment Business &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. NAVY, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing
• Public Speaking
• Project Managment
Overall Online Presence:
• Less than 10 connections, None customized banner or url.
Professional headshot, no articles published, active on all
social media.
• Grade: poor 30/100

11. BRAND POSITION
Innovation, creativity, and passion using
everything in my power ill help brands
attracted more customers who identify with
their story and keep those customers “all in”
CALEB “ALL IN” CICERO
Caleb earned his Nickname “All In”
because anytime he did something he
made to see it through.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando - Digital Marketing Made Simple (Done for
You Marketing!) August 21 | Orlando FL
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Sports & Entertainment Marketing conference
‣ February 3-7 2021 | Orlando, FL
Digital Marketing
• Primary Content: Multiple project showcasing my ability to
speak in public while putting an emphasis on creativity
• Primary Tools: Linkedin and Instagram - promote my best
work by making small clips to attract more attention; LinkedIn -
network with industry pros and highlight the projects im doing in
school
• Website: Full Sail digital portfolio site to showcase school work;
use it so people can see my skills and proficiency in Marketing.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 10
yrs of experience in the Sports/ sports apparel industry
;Someone creative and not afraid of taking risk.
Formal Education
• Entertainment Business B.S. by expected graduation date
in 2021
Technical Skills
• Social Media Marketing
• Content Marketing
• Website Development
Soft Skills
• Public Speaking
• Impromptu Speaking
• Professional writing

14. Caleb Cicero
”Hey, I loved your ad on Instagram! Just sucks it looked like every
other ad I saw that day. The problem now is the fact there's no
emotional connection, people need to connect to a story and
believe in a mission and I can help you build that. Real People,
Real products, and Real stories that's how we get and keep real
consumers.

15. REFERENCES
deca.org
unsplash.com
onetonline.com
loom.com
AmericanMaerkingassociation.org