Cody Lewis is a student at Full Sail University studying Sports Marketing and Media. He is from Waller, Texas and graduated high school in 2015 before working full time. In 2018 he toured Full Sail University and decided to enroll to pursue a career in sportscasting. After some challenges switching to the Sports Marketing program, he feels more at home and is looking forward to his career after graduation in 2021.

1. PERSONAL BRAND EXPLORATION
Cody Lewis
Project & Portfolio I: Week 3
December 15, 2019

2. Cody Lewis is from Waller, Texas a town just outside the Houston area.
Cody Graduated from Waller High School in 2015. Cody decided to not
attend college and work full time after graduation. After wanting to
better his life he attended a behind the scenes tour in 2018 at Full Sail
University. This is where he decided to embark on a journey and attend
Full Sail. He studied Sportscasting Bachelor of Science degree to start
out his school career. After a few bumps and bruises to start his
schooling he decided and change in scenery was needed. Cody changed
his degree program to Sports Marketing and Media Bachelor of science
degree program. After the switch Cody realized that change was for the
better. He witnessed that He was taking positive strides and felt more at
home in his new degree program. After just a few months in the
program Cody can't wait to see where the journey takes him.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Social Media Coordinator
• Sports Events Coordinator
Hero Archetype- With the will to master
everything that’s needed to be done. I invite
the challenges, knowing that I am prepared
to face it on my end.
Marketing team for a sports media company or Professional
sports organization.

4. • DEMOGRAPHICS: 70% Male,
30-50 years old, Predominately
White, Married, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time playing with kids outside,
adheres to conservative lifestyles
and opinions, regularly attends
church service.
• IDEAL AUDIENCE MEMBERS:
John Slusher Global Sports
Marketing(Nike)Erick Sprunk Chief
Operating Officer (Nike) Monique
Matheson Global Human
Resources(Nike)
Recruiters & Hiring Managers at Nike, Houston Texans,
Houston Rockets
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Nike.
‣ Connect with, and send a follow up
promotional email to, 25 Nike team members
on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a successful marketing campaign aimed at
increasing the market flow in Nike.
‣ Expand year-over-year Nike Revenue will
increase and Nike will continue its dominance .
Long Term: (2040)
• Establish a big enough brand that helps build on my
career. Leave the struggles in the past and move
forward.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
HTML Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help professional football organizations
increase fan attendance by entertaining and
inspiring American families through
Marketing and Media.
PROMISE

8. CREDENTIALS
Work Experience:
• Manager at Papa Johns while attending
school
• Gas F.S.R. for 2 years
• Worked multiple other fast food
companies around people
Education:
• Content Marketing
• Adobe applications
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• AFJROTC Corps Commander
• 4 years in AFJROTC
• Became manager with Papa Johns in
less than 6 months

9. COMPETITION
Kevin Rush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Helped save the world and his world
Skills and Proficiencies:
• Public Speaking
• Social Media
• Microsoft Office
Cody Lewis
Overall Online Presence:
• Less than 400 connections, banner image not yet
customized, Great headshot
Industry Experience:
• Not much experience outside of
school.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• AFJROTC Corps Commander, multiple leadership roles
• Manager At Papa Johns
Skills and Proficiencies:
• Social Media Marketing
• Adobe Creative Suite
• Public Speaking
Overall Online Presence:
• Not a lot of online presence. Not enough to help or hurt
the online presence.

10. BRAND POSITION
Spreading knowledge of sports with the intent
that everyone should enjoy the
entertainment .
CODY LEWIS
Cody earned the nickname
“Motor-Mouth” in high school as
he often couldn’t control his
love for sports.

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Have not been established in the professional world of
marketing yet.
Digital Marketing
• Primary Content: Blogs about the world of sports. What is
going on everyday across all professional sports.
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry
professionals
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase my thoughts on the world of
sports

12. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in the NFL. My dream has always wanted
to work around professional football.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• WordPress 5 Essential Training
• Adobe skills
Soft Skills
• Writing Formal Business Letters & EmailsBusiness
• Professional writing course taken

13. Cody Lewis
You know how the Baseball fanbase has been
gradually slipping over the past decade? Well, what I
do is find ways to increase the fans and the fans experience at games. I
produce answers to my clients as to how they can increase numbers. One
year I help raise attendance 55% in 6 months by adding in a little more fan
experience in between innings.
“

14. REFERENCES
• sports marketing jobs. (n.d.).
Retrieved from https://
www.indeed.com/jobs
sports+marketing
• Kevin, Rush(Dec. 2019). Retrieved
from https://www.linkedin.com/feed/.
• (n.d.). Retrieved from https://
www.indeed.com/viewjob?
jk=fdc164e4e43cc356&tk=1ds6g45
d84nt4800&from=serp&vjs=3.
• 5 Biggest Sports Marketing Trends
of 2019. (2019, November 4).
Retrieved from https://
insights.newscred.com/5-biggest-
sports-marketing-trends/.
•