Erick Twiss has created a personal brand exploration document. He is from San Antonio, TX and is passionate about sports. He is studying Sports Marketing and Media at Full Sail University with an expected graduation in 2023. His goals are to build his professional network, gain 3 years of career experience, and help sports organizations grow their brand awareness through unique marketing strategies. He identifies potential target employers and outlines outreach plans to apply for marketing roles with sports teams.

1. PERSONAL
BRAND
EXPLORATION
Erick Twiss
Project & Portfolio I: Week 1
November 27, 2022

2. My name is Erick Twiss, and I am from San
Antonio, TX. I have always been passionate
about sports, unfortunately my playing days are
behind me which has led me in the direction of
Sports Marketing and Media. I am hardworking
and motivated to succeed whenever I set out
with a goal in mind. My attention to detail and
problem solving are two things I would consider
to be my biggest strengths.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Marketing Specialist
• Media Programming Specialist
BRAND ARCHETYPE – Hero.
Constantly working to become
better within their brand. Protective
and looks out for others.
Marketing and Media Specialist for Sports Teams & Leagues

4. TARGET AUDIENCE
Shannon Joyner
Outreach Plan:
• I will research the Atlanta Falcons brand statement and
what they look to accomplish with their brand identity.
• LinkedIn is a good start to establish communication
while explaining my personal brand statement and
qualifications.
• I will look to reach out shortly before graduation to let
them know that I have interest in working for the
organization and bringing my skills to help boost the
franchise.
Director of Marketing for the
Atlanta Falcons
Marissa Rickman
Outreach Plan:
• I will continue to follow the Detroit Pistons as I have and
keep seeing the changes being made within the
organization to stay current with their overall brand
goals.
• I have found a website where the Pistons accept job
applications, so applying there then reaching out
through LinkedIn
• After applying I plan to reach out about 2 weeks after
through LinkedIn
Director of Brand and Event
Marketing at Detroit Pistons
Erin Edwards
Outreach Plan:
• I will look into the rich history of the Dodgers organization and
see how they have consistently made their brand a household
brand in the baseball world.
• Much like the others, LinkedIn seems to be a very useful form
of communication when reaching out professionally.
• While not my first choice of job, I will still aim to reach out
shortly before graduation and follow up a few weeks after.
Director of Marketing and
Communications at Los Angeles
Dodgers

5. GOALS
Short Term: (2023)
• Grow my LinkedIn network by 10% with individuals
within my specific career field.
Mid Term: (2027)
• Be 3 years established in my career field with an
ever-growing network of professional peers, while
maintaining the knowledge I received through
schooling.
Long Term: (2033)
• With 10 years of experience I hope to have
successfully positioned an organization with the
marketing strategies they need to grow their brand
awareness. I hope to cement myself with an
organization that I can continue to grow with and
learn every day.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Growth
SOFT
HARD
Novice / Adept / Expert
Sales Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Typing and Design Novice / Adept / Expert
Analytics
SOFT
HARD
Novice / Adept / Expert
Marketing Strategies Novice / Adept / Expert
Task Management Novice / Adept / Expert
Computer Proficiency Novice / Adept / Expert

7. I promise to help sports organizations build
their fan reach and intertaction by
developing unique marketing strategies that
appeal to the fans in the city.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales and Service Representative
• IT Specialist
• Assembly
Education:
• Sports Marketing and Media, B.S., Full
Sail University (Exp. 2023)
Leadership Roles:
• US Army Platoon Lead

9. COMPETITION
Torell C. Jackson
Industry Experience:
• Entry Level/Graduate
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• Head Womens Basketball Coach – Bradshaw High
School
• Store Manager - AMES
Skills and Proficiencies:
• Budget Management
• Microsoft Powerpoint
• Microsoft Word
Erick Twiss
Overall Online Presence:
• 26 connections. No custom banner image. Professional
headshot. No published articles. Not active often. No
customized URL. Grade: Poor.
Industry Experience:
• Entry Level
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• US Army Platoon Lead
• Basketball Coach/Training
Skills and Proficiencies:
• Sports Marketing - X endorsements
• Microsoft Office Suite - X endorsements
• Adobe Creative Suite - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Jack Sparks
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Digital Marketing
• Mobile Marketing
• Content Marketing
Erick Twiss
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Entry Level
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• US Army Platoon Lead
• Basketball Coach/Training
Skills and Proficiencies:
• Sports Marketing
• Microsoft Office Suite
• Adobe Creative Suite
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
As a proud veteran of the US Army with acquired
leadership experience, to go along with my sales
and service experience as an IT Professional I am
able to implement those skills along with my
knowledge of sports, analytics, social media
growth and development to assist and help grow
the presence of a sports organization.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digimarcon
‣ May 25, 2023 | Houston, TX
• National Sports Forum
‣ February 26. 2023 | Los Angeles, CA
• Texas Business of Sports Summit
‣ September 2023 | Austin, TX
Digital Marketing
• Primary Content: Blog postings revolving around the multiple
different sports that I personally enjoy and hope to cover
professionally.
• Primary Tools: Twitter and Instagram
• Website: Will build a website to showcase who I am as a
person as well as a business professional with the hopes of
gaining attention to my set of skills I could bring to an
organization.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will look to work with and learn
from will share the same passion I do about sports, and
can successfully show me how to develop marketing
strategies that meet the current trends and catch the
attention of their target audience.
Formal Education
• BS – Sports Marketing and Media (Full Sail University
2023)
• MS – Sports Agency (Full Sail University 2025)
Technical Skills
• Professional Writing
• Analytics
• Marketing Strategies
Soft Skills
• Communication
• Time Management
• Critical Thinking

14. Erick Twiss
You know how marketing strategies can sometimes be ineffective? My job is
to help sports organizations increase their brand awareness by
implementing the skills I have acquired through experience, and education
to develop unique marketing strategies and tools to effectively increase
awareness to their brand.

15. REFERENCES
LinkedIn. (n.d.). Retrieved August 8, 2022, from
https://www.linkedin.com/feed/
27-2012.03 - media programming directors. O*NET
OnLine. (n.d.). Retrieved August 8, 2022, from
https://www.onetonline.org/link/summary/27-2012.03
11-2021.00 - marketing managers. O*NET OnLine.
(n.d.). Retrieved August 8, 2022, from
https://www.onetonline.org/link/summary/11-2021.00