Personal brand assignment for project and portfolio 1

1. PERSONAL BRAND EXPLORATION
Ryan Ross
Project & Portfolio I: Week 3
September 18, 2019

2. Ryan Ross is a Sports Marketing and Media student at
Full Sail University in Orlando Florida and will be
graduating in June 2020. He is from Ocean Township
New Jersey and is a member of the National Society
of Collegiate Scholars. While attending Full Sail
University Ryan has been able to learn from teachers
who have many years of experience in the sports
marketing and media field. With real world experience
while in school Ryan has mastered his marketing and
media skills and is eager to enter the workforce as a
strong candidate. Ryan also has the skills to use
adobe creative cloud apps as well as photoshop.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Strategist
• Social Media Coordinator
• Marketing Manager
Hero Archetype - Overcoming
potential obstacles that may come
up along the way is something that I
thrive at. Hardworking, determined,
and loyal are just a few attributes of
the hero archetype that describe
me.
Sports Marketing Jobs In the Industry

4. • Demographics: 76% male, 18-34 years of age
26%. 48% attended college, median income 78k
• Psychographics: Younger age audience who
plays or played sports throughout school. Likes to
play sports outside. Strong alumni passion for
college sports.
• Ideal Audience Members: Hiring managers at Fox
Sports and ESPN
Recruiters & Hiring Managers at ESPN, Fox Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, June 2020)
• Land an entry-level marketing position at Fox Sports
in New York City.
‣Build up my LinkedIn profile by 2021 and reach
out to the hiring director at Fox Sports.
Mid Term: (2025)
• Get promoted to a content creator.
‣Create 3-5 new marketing campaigns for the
company by 2025 .
Long Term: (2040)
• Be in charge of an entire marketing team and create
marketing content.
‣Save a total of $75,000, complete 5 demo
reels, and secure 3 business partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 80%
Photoshop 50%
Critical Thinking 90%
Public Speaking 40%
SOFTHARD
Adobe After Effects 20%
Microsoft Programs 70%
Work Under Pressure 70%
Public Speaking 60%
SOFTHARD

7. • I use my skills in Adobe Creative Cloud and
Photoshop and help companies rebrand
themselves so they can survive in the competitive
marketing field
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years in customer service and
managerial experience. Experience with
Adobe Creative Cloud and Photoshop.
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
• Business Management A.S. Brookdale Community College 2018
Volunteer Work:
• Monmouth County Food Bank
(2012-2015)

9. COMPETITION
Tyler Mikes
Industry Experience:
• Volunteer with Orlando City Soccer
team, currently in school.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Has volunteer experience as an event planner with
Orlando City and the Miami Dolphins.
Skills and Proficiencies:
• Adobe Photoshop
• Sports Media
• Microsoft Office
Ryan Ross
Overall Online Presence:
• Less than 50 connections, has a banner image on
profile, good headshot, good amount of details
throughout profile, has his social media posted.
Industry Experience:
• 1 year manager experience, lead sales
team to meet quarterly goals
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout 2016
Skills and Proficiencies:
• Social Media Marketing
• Adobe Creative Suite
• Creative Writing
Overall Online Presence:
• Small amount of connections, no banner image,
professional headshot, detailed summaries throughout
profile, no articles published, active on personal social
media accounts, URL customized

10. COMPETITION
Tommy Grobmyer
Industry Experience:
• ~9 years of marketing experience
Education:
• Digital Media, B.A.
Noteworthy Experience:
• Internet Marketing Strategist at InBusiness - 7 years
Skills and Proficiencies:
• SEO - 53 endorsements
• Web Development - 9 endorsements
• Marketing- 12 endorsements
Ryan Ross
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, one
recommendation, URL customized.
Industry Experience:
• 1 year manager experience, lead sales
team to meet quarterly goals
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout 2016
Skills and Proficiencies:
• Social Media Marketing
• Adobe Creative Suite
• Creative Writing
Overall Online Presence:
• Small amount of connections, no banner image,
professional headshot, detailed summaries throughout
profile, no articles published, active on personal social
media accounts, URL customized

11. BRAND POSITION
I pride myself on working efficiently and
collaborating with others in the workplace. I have
proven to be someone who values open
communication and having good relationships
with everyone I come in contact with.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Chicago Sports Summit
‣ Oct. 2 | Chicago, IL
• USA Sports Tech Conference
‣ Oct. 4| Dallas, TX
• Sports Performance Data and Fan Engagement Summit
‣ Nov 13 - 14, 2019 | San Francisco, CA
Digital Marketing
• Primary Content: Blog about the latest news in sports, will be
updated on a weekly basis, 3-5 post a week.
• Primary Tools: Twitter and Instagram, will link post to the blog
site
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase sports marketing knowledge

13. Formal Education: Complete Sports Marketing
and Media B.A. expected June 2020
Technical Skills: Wordpress site building,
lynda.com 2020, Adobe Creative Cloud
Soft Skills: Writing reports, memo’s etc.
Communication between different
departments when working on projects.
Mentor: Seeking current mid level sports
marketing employee with 5+ years experience.
PROFESSIONAL DEVELOPMENT

14. Ryan Ross
You know how many companies are looking for
people with superior skills in marketing and media in this
technology-based world? Well what I do is use my skills in Adobe Creative
Cloud and Photoshop and help companies rebrand themselves so they can
survive in the competitive marketing field. In fact, I have my certification in
Adobe Creative Cloud which means I have taken and successfully passed their
exam to earn that certification.
“

15. REFERENCES
https://www.entertainmentcareers.net/fox-sports/creative-
producer-sports/job/295769/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_
apply&utm_medium=organicKalkbrenner, T. (2019). Tracie
https://www.onetonline.org/find/quick?s=sports+marKETING
https://www.linkedin.com/in/tyler-mikes/
https://www.linkedin.com/in/tommygrobmyer/
https://www.scoreandchange.com/sports-business-
conferences/
https://www.jobsinsports.com/blog/2017/06/07/2109/
https://www.sportsbusinessdaily.com/Journal/Issues/
2012/07/23/Research-and-Ratings/Team-Epic.aspx