This is a project that i completed on behalf of my Project and Portfolio course at Full Sail University completed in June, 2019.

1. PERSONAL BRAND EXPLORATION
Badum Maaloo
Project & Portfolio I
June 20, 2019

2. Born into the Ogoni tribe, Badum grew up playing
football (soccer) in Nigeria and migrated to
United States at an early age of 10. Growing up
in a developing country and becoming a refugee
of another shaped his “immigrant-style” ethics
and principles. After playing six wonderful
seasons of football (soccer) in Italy, and
Germany he moved back to America with
dreams of now supporting the creators by
marketing the athletes, Artists, and performers.
Badum enrolled in the Entertainment Business
program at Full Sail University where he’s
focused on developing Branding and Marketing
skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• International Marketing Director
• Brand Manager
• Athlete/Artist Manager
Lover Archetype - creating brand
stories that inspire conversations by
authenticating the relationship
between brand and audience. Using
strategic story telling, among other
techniques, to create memorial
experience that appeals sports,
music, and entertainment fans.
Marketing & Brand Specialist for Artists, Performers, and
Athletes

4. • DEMOGRAPHICS: 70% Female,
35-45 years old, Majority are
Married, College Educated,
Located in Los Angeles, CA.
• PSYCHOGRAPHICS: Enjoys risky
outdoor activities, spends free
time playing with kids outside,
adheres to conservative lifestyles
and opinions, regularly attends
church service.
• IDEAL AUDIENCE MEMBERS:
Nicole Savignano, HR Manager
(Sony), Amber Trapp, Director,
Talent Acquisition (Sony), Camila
Dogo Laseri, HR Manager (Warner
Bros)
Recruiters & Hiring Managers at
Sony, Inter-scope, and Warner Bros
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land a Mid-level marketing position at Sony.
‣Connect with, and send a follow up
promotional email to, 25 senior marketing
coordinators at Sony, Inter-Scope, and Warner
Bros on LinkedIn by October 25, 2019.
Mid Term: (2026)
• Lead a successful digital marketing campaign aimed
at growing an artist’s brand.
‣Be directly involved in growing an artist’s brand
by 40%.
Long Term: (2041)
• Establish a Marketing Consultant Company that
helps aspiring athletes, artists, and performers
increase strong brand identity.
‣Save a total of $50,000, hire and certify
employees, and secure 3 business contracts
by December 31, 2041.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 80%
SOFTHARD
CRM Software 30%
WordPress CMS 35%
Professional Writing 45%
Public Speaking 60%
SOFTHARD

7. I help professional athletes, artists, and
performers grow their brand and increase
fan interactions by motivating and inspiring
fans around the world through creative
storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years artists liaison in Miami, FL
(IMFest)
• Professional Soccer Player at SV Waldhof
Mannheim in Germany.
Education:
• Digital Marketing, Udemy Certification
• Wordpress 5 essential training - lynda.com
Awards:
• Top manager at American Income for
recruiting, Licensed, and trained 40
agents in 6 months.

9. COMPETITION
Jose Nolasco
Industry Experience:
• Marketing Internship at Televicentro
Honduras (2 months)
• Administrative assistant at
Televicentro Honduras (3 months)
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Microsoft Excel - 65%
• Adobe Photoshop - 70%
Badum Maaloo
Overall Online Presence:
• Less than 10 connections, banner image not yet
customized, professional headshot needs work, no
articles or projects published, sporadically active on
personal social media accounts.
• Grade: Average, 21 out of 100
Industry Experience:
• Social media marketing intern for rap
group 2LiveCrew (1 Year).
• Event coordinator at The Diaspora (2
years)
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Named Manager after 6 months of work at American
Income Life.
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 75 endorsements
Overall Online Presence:
• 300+ connections, banner image not customized, non-
professional headshot, detailed summaries throughout
profile with two content pieces, articles published,
active on personal and Business social media
accounts, URL is not customized
• Grade: Average, 60 out of 100

10. COMPETITION
Adrian E. Garcia
Industry Experience:
• 3 years of marketing experience, 1
month as a marketing, Artist Relations
& Marketing (Sony)
Education:
• Music Business, B.A. at Full Sail University.
Noteworthy Experience:
• Internship at Buzz Entertainment - PR
• Volunteer at Billboard Country Music Summit
Skills and Proficiencies:
• Publicity - 25 endorsements
Badum Maaloo
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, no
recommendations, notable volunteer work, URL is
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• Social media marketing intern for rap
group 2LiveCrew (1 Year).
• Event coordinator at The Diaspora (2
years)
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Noteworthy Experience:
• Speak German 4 languages (3 fluently)
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 75 endorsements
Overall Online Presence:
• 300+ connections, banner image not customized, non-
professional headshot, detailed summaries throughout
profile with two content pieces, articles published,
active on personal and Business social media
accounts, URL is not customized
• Grade: Average, 60 out of 100

11. BRAND POSITION
Cultivate attraction and authentic
relationships by creating appealing
experience that inspires and connect others.
BADUM “SMILES” MAALOO
Badum earned the nickname
“Smiles” because of his
infectious personality always
others smile by his contagious
smile and personality.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Digital & Social Media Conference
‣ July 24 - 26 | San Diego, CA
• The Media Insight & Engagement Conference
‣ June 27 - 29, 2020 | USA (location TBA)
• Sports and Entertainment Marketing Conference
‣ February 05 - 09, 2020 | USA (Location TBA)
Digital Marketing
• Primary Content: est. Vlog called “AfroNation: behind the
music”; 20 min. episodes telling personal stories of artist,
performers, and athletes stars; 1 episode per week; host and
syndicate through Live365.
• Primary Tools: FB and Instagram - promote Vlog through 30
sec. promo videos; LinkedIn - network with industry pros and
publish monthly articles highlighting some of the Vlog stories.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase industry marketing knowledge
and embed Vlog episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking marketing pro with at least 10-15 yrs of
experience in the music or entertainment industry, Jan.
2020.
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Oct. 2019
• SEO Foundations - Lynda.com, Jan 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local American Marketing Association (AMA) and
regularly attend monthly events, starting Jan. 2020

14. Badum Maaloo
You know how the music and entertainment
industry has been gradually slipping over the past
decade? Well, what I do is produce personal brand stories that inspires and
connect fans to their dreams and passions. In fact, while in college, I
created a radio station to entertain and inspire African’s in America and
increased brand awareness online by 200% in just one month.
“

15. REFERENCES
ONETOnline.org.(2019). Summary Report for: 11-2021.00 - Marketing
Managers. Retrieved on June 23, 2019, from https://www.onetonline.org/link/
summary/11-2021.00
ONETOnline.org (2019). Summary Report for: 13-1011.00 - Agents and
Business Managers of Artists, Performers, and Athletes. Retrieved on June 23,
2019 https://www.onetonline.org/link/summary/13-1011.00
Putnam, K. (2019). The Lover aka Partner. Beauty. Heart-centered. Retrieved
from https://www.kayeputnam.com/brandality-archetype-lover/
Full Sail University (2019). Entertainment Business Bachelor of science.
Retrieved from
https://www.fullsail.edu/degrees/entertainment-business-bachelor
Garcia, A. (2019). Adrian Garcia LinkedIn Profile. Retrieved June 23, 2019, from
https://www.linkedin.com/in/adriangarcia1/
Tillman, S. (2019). Shani Fuller Tillman LinkedIn profile. Retrieved June 23,
2019, from https://www.linkedin.com/in/shani-fuller-tillman-8623476/
Sony Music Entertainment. (2019). Careers marketing manager. Retrieved from
https://www.sonymusic.com/careers/
Indeed.com (2019). Sony Music Entertainment company reviews. Retrieved on
June 23, 2019 fromhttps://www.indeed.com/cmp/Sony-Music-Entertainment/
reviews?ftopic=paybenefits&start=20
Eletu, A. (2019). Businessman opening a paper. Retrieved June 23, 2019 from
Photo by Helena Lopes on Unsplash
Drouault, T. (2019). Brainstorming sessions can be an excelling way to drive
innovation. Retrieved June 23, 2019 from Photo by Thomas Drouault on Unsplash
Entertainment.report (2019). Sports and entertainment marketing conference.
Retrieved June 23, 2019 from https://entertainment.report/view-events.aspx?
EventID=1132
Entertainment.report (2019). The media insight & engagement conference.
Retrieved June 23, 2019 from https://entertainment.report/view-events.aspx?
EventID=1131
Hatsukami-Morgan, R. (2019) French Stree, New Orleans, United States. Retrieved June 23,
2019 from Photo by Robson Hatsukami Morgan on Unsplash
Spratt, A. (2018, December 10). African children laughing. Retrieved June 23, 2019 from
Photo by Annie Spratt on Unsplash
Wong, A. (2015, August 27). Performance on stage. Retrieved June 23, 2019 from Photo
by Alex wong on Unsplash
Onojeghuo, C. (2017, February 19). Taxi for Hire. Retrieved June 23, 2019 from Photo
by Clem Onojeghuo on Unsplash
Mayer, M. (2018, July 12). Promesas. Retrieved June 23, 2019 from Photo by marcos
mayer on Unsplash
Photo by Alfons Morales on Unsplash
Moren, hsu (2017, September 1). Retrieved June 23, 2019 from https://
unsplash.com/photos/VLaKsTkmVhk