This a presentation I made for my branding class at Full Sail University

1. PERSONAL BRAND EXPLORATION
Ethan Krinke
Project & Portfolio I: Week 1
NOVEMBER, 2022

2. I view myself as a man of dedication,
perseverance, and passion in the work and play
that I do. I have a never say die mentality as a
competitor and a drive to win. I have a nack for
remembering key details and I always try to
understand actions at a deeper level. I believe
perspective is very important when dealing with
social issues. I also believe accountability is
something everyone should strive for and I
myself try to always own up to my actions.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Freelance Sports Writer NFL
• Project, Broadcasting Assistant
NBA
• Executive Assistant to President
Fox Sports
BRAND ARCHETYPE – I go about
my work with an empahasis on
quality and perfection.
Studying Sportscasting for the Sports Broadcasting Industry

4. ESPN EMPLOYEES
TARGET AUDIENCE
ASHLEE PERRY
Outreach Plan:
• I will continue to work on my fluency and script writing
and overall skill in the studio
• I will reach out on Linkedin
• I will follow up two weeks later
Director at ESPN
ADAM BRYANT III
Outreach Plan:
• I have to continue to work on my technical skills in
studio
• I will reach out on linkedin
• I will follow up on when I create more content for
portfolio
Director II in Event Producton
at ESPN
Hannah Storm Outreach Plan:
• I will continue to increase my writing skills
• I will email directly
• I will follow up when my writing has gotten to a
comfortable level
Journalist, Producer,
Director, Philantrophist

5. GOALS
• Get a job with a sports team whether its writing,
social media marketing, behind the scenes
production work, etc
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2030)
• In whatever job I get I want to have moved up by then
a few positions and have my online prescense
increased
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (2050)
• Goal is to be a respected member of a teams
management or a major multi sports network like
ESPN or FOX Sports
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Steel Trap Memorization
SOFT
HARD
Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Fast Thinking Novice / Adept / Expert
Adaptibility Novice / Adept / Expert
Storytelling
SOFT
HARD
Novice / Adept / Expert
Voice Clarity Novice / Adept / Expert
Able to Work Fast Novice / Adept / Expert
Good at Working under Pressure Novice / Adept / Expert

7. I help fans of the game of football
understand what happens in the game by
explaining it with stats and analytics.
PROMISE

8. CREDENTIALS
Work Experience:
• Marty’s Pizza: Cook, Lead Closer,
Delivery 4 Years
Education:
• Mukwonago High School Class of 2021
• Dan Patrick School of Sportscasting, B.S., Full Sail University (Exp. Febuary, 2024)
Volunteer Work:
• Worked with Oakwood Church Volunteer
groups to help Elementary Schools,
Learning Disability Centers,
Underdeveloped areas

9. COMPETITION
ZACK MALET
Industry Experience:
• ESPN Buisness Development and
Innovation
Education:
• Brown University
Leadership Experience:
• Programmed for ESPN
• Got partnerships for Disney
Skills and Proficiencies:
• Programming
• Marketing
• Coordinates Sports
ETHAN KRINKE
Overall Online Presence:
• Many connections with ESPN, good Linkedin profile
• Grade: Superior 9 of 10
HEADSHOT HEADSHOT
Industry Experience:
• Made documentary at Rollins Game
Education:
• Currently studying sportscasting at full sail university
Leadership Experience:
• Lead closer at Martys Pizza
Skills and Proficiencies:
• Good under pressure
• Great Memorization
• Great sentence fluency
Overall Online Presence:
• A few accounts: Instagram, Youtube, Snapchat, no
head shot, or linkedin
• Grade: Poor 1of 10

10. COMPETITION
FAUSTO CEBALLOS
Noteworthy Experience:
• Senior Vice President UFC Network
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• 7 Years at ESPN
Education:
• PART
Skills and Proficiencies:
• Programming
• Creativity
• Producing
Overall Online Presence:
• Connections with ESPN, UFC, and Linkedin
• Grade: Superior 9 of 10
Industry Experience:
• Made documentary at Rollins Game
Education:
• Currently studying sportscasting at full sail university
Leadership Experience:
• Lead closer at Martys Pizza
Skills and Proficiencies:
• Good under pressure
• Great Memorization
• Great sentence fluency
Overall Online Presence:
• A few accounts: Instagram, Youtube, Snapchat, no
head shot, or linkedin
• Grade: Poor 1 of 10

11. BRAND POSITION
For sports fans who need to be entertained, I
provide a relatable fan perspective reactionary
experiance because that is what sports fans like
in this day and age.
RANDOMLY COMEDIC

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ESPN
‣ Director II Bristol, CT
• Baller TV
‣ Rights Acquisition Manager, soccer | Pasadena, CA
• FOX Sports
‣ Creative Production Assistant | Los Angelus, CA
Digital Marketing
• Primary Content: I will mostly publish content based on
random comedic reactions and stat analytic content in sports
• Primary Tools: I will use youtube, adobe portfolio, Instagram,
and twitter
• Website: I will continue to create and refine the portfolio until
it fits my specific style that I want to create
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to seek senior member employees and
executives in the sports production world
Formal Education
• Sportscasting Bachelor Degree of Science, Full Sail
University, Feb 2024
Technical Skills
• Get better at speaking publicly - organization name,
MAY 2023
• Voice Clarity - organization name, MAY 2023
• Critical Thinking - organization name, NOVEMBER
2023
Soft Skills
• Working fast - organization name, FEBUARY 2024
• Researching- organization name, JANUARY 2024
• Simplicity in writing - organization name, DECEMBER
2022

14. Ethan Krinke
You know when I don’t know what to say during a broadcast or
presentation? Well, what I do is I let just go silent for a bit and take a
moment to think and when I talk again I do it confidently so the audience
doesn't get confused. In fact, the other day I got stuck up on a word during a
highlight analysis and I just remained quiet and I recovered myself mentally

15. REFERENCES
Fausto Ceballos - Bristol, Connecticut, United States |
Professional ... (n.d.). Retrieved October 31, 2022, from
https://www.linkedin.com/in/fausto-ceballos-01916a3
Zack Malet - director, Content Business Development &
Innovation - LinkedIn. (n.d.). Retrieved October 31, 2022, from
https://www.linkedin.com/in/zackmalet
Sports, J. I. (2018, September 19). How to become a sports
writer: 4 steps to Success. JobsInSports Blog. Retrieved
October 30, 2022, from
https://www.jobsinsports.com/blog/2018/09/17/how-to-become-
a-sports-writer/
How to become a sports broadcaster. GCU. (n.d.). Retrieved
October 30, 2022, from https://www.gcu.edu/blog/language-
communication/becoming-a-sports-broadcaster
Sports communications jobs, employment | indeed.com. (n.d.).
Retrieved October 31, 2022, from https://www.indeed.com/q-
Sports-Communications-jobs.html