Fullsail University

1. PERSONAL BRAND EXPLORATION
Margaret Annette
Project & Portfolio I: Week 1
October 2, 2022

2. Margaret Annette is a God fearing woman who
understands that no matter what life throws her
way, because of her strength in God, she knows
she’ll always overcome. Her lack of stability in
her childhood has caused her to value discipline
and routines to give her that sense of stability
she has always desired. For some reason she
has always felt a desire to inspire and motivate
people to be the absolute best version of
themsleves. Moreover, she realizes her best
doesn’t look the same everyday. She uses
content creation to romanticize her lifestyle that
she hopes will inspire women to not just live their
best life, but do so with grace, femininity, and an
understanding that they deserve to be the
woman they dream about.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Content Creator
• Social Media Influencer
• Blogger
BRAND ARCHETYPE - I approach
my content from a hero’s
standpoint, always motivating others
to strive harder and do better for
themselves.
[Professional Creative] for [Lifestyle/Motivation]
Picture Relevant
to Your Industry
Goes Here

4. Lifestyle Brands
TARGET AUDIENCE
H2O Capsule
Outreach Plan:
• Research their mission and purpose
• Reach out via email
• Follow up within 1 week
Fat & Weird Cookie
Outreach Plan:
• Research their mission and purpose
• Reach out via email
• Follow up within 1 week
PROFILE
PICTURE
AMI COLE Outreach Plan:
• Research their mission and purpose
• Reach out via email
• Follow up within 1 week

5. GOALS
Short Term: 2024
• Become a part time content creator
‣Create content / ads for 16 brands a month
charging $300 per video for 8 months
Mid Term: 2025
• Become a Full Time Content creator
‣Create content for 20+ brands a month
charging a flat rate of $500 per video for 3
years
Long Term: 2032
• Become an entrepreneur
‣Create, market, and sell a product watches
indefinitely for middle class consumers

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Market Research
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Consumer/ business relationship Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Consumer Behavior
SOFT
HARD
Novice / Adept / Expert
Marketing Management Novice / Adept / Expert
Public Confidence Novice / Adept / Expert
Creativity Novice / Adept / Expert

7. I help the gorgeous gorgeous girlies be the
best them that they can be by creating
authentic and relatable content that shifts
their perspective and motivates them to
keep moving forward.
PROMISE

8. CREDENTIALS
Work Experience:
• Intelligence analyst
• First Four Vice President
• Booster Club President
Education:
• Intelligence Studies, USAF
• Digital Marketing, B.S., Full Sail University (Exp. YEAR)
Awards:
• Below the Zone
• (Early Promotion)

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Aaliyahs Face
Noteworthy Experience:
• 7+ years with long duration videos
• 7+ years on Instagram
• 2+ years on Tiktpk
Margaret Annette
HEADSHOT HEADSHOT
Industry Experience:
7 year content creator
Education:
• 2 years of college
Skills and Proficiencies:
• Editing - Brand deals
• Strong Online presence - Great Customer Relationship
Overall Online Presence:
• Plethora of connections. 178.5k followers on TikTok.
712k subscribers on you tube with a personalized
banner and very professional headshots. She also has
461k followers on instagram.
• Superior Grade : 85 out of 100
Industry Experience:
• 2 years of content creation
Education:
• Currently pursuing a degree in digital marketing
Leadership Experience:
• Led First Four Organization for 1 year
• Lead president of morale events planning
Skills and Proficiencies:
• Video Editing
• Critical thinking
• Market research
Overall Online Presence:
• No connections, personalized banner in progress, very
vague, yet relatable profile, no professional headshot,
no published articles, with a a small social media
presence.bmedia?,
• Grade: Average, 40 out of 100

11. BRAND POSITION
For self-improvement, self-care, and lifestyle
brands who needs an opportunity to tap into a
new market of customers, I provide relatable,
authentic, and engaging videos that are created
with passion, with both your brand and potential
consumers needs in mind.
“MARGARET ANNETTE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• TBEX North America
‣ Oct 12-14 | Lafayette, La
• Podfest Expo
‣ Jan 26 2023 | Orlando, Fl
• Influencer Marketing World
‣ June 2023 | London, UK
Digital Marketing
• Primary Content: Lifestyle videos, daily vlogs, morning
routines, quotes, & inspiration.
• Primary Tools: TikTok, Instagram, and pinterest in video and
picture format
• Website: I will use my digital portfolio site as a visual
representation to reach out to brands that are in correlation
with products my followers and their consumers may be
interested in.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Aaliyahs Face is a mentor i’d love to reach out to as a
mentor, because she is currently a social media lifestyle
and beauty influencer. I plan on reaching out to her on
Oct. 15th 2022.
Formal Education
• Intelligence Studies - June 2021
• Digital Marketing - Dec 2024
Technical Skills
• SEO/ Marketing, TikTok, March 2022
• Market research/ analysis, USAF, July 2021
• Content Development, UASF, TikTok , July 2021
Soft Skills
• Creating new content ideas; Instagram, March 2022
• Emotionally connecting with an audience; TikTok,
March 2022
• Authentically promoting products, TEASE; Oct 2022

14. Margaret Annette
You know if competitor crowding is the issue? Well, whatI do is not take
consumers from your competitors, but my content creation style creates a
totally different market of people. In fact, my audience would be just now
getting introduced to this type of product.

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager